Chapter 48: The Lion Opens His Mouth

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After some bargaining, Liang Yuan was sold for $12,000 by the advertising project team, but before 9 a.m., the "Los Angeles Times", which got the source, came to the door.

In the face of all kinds of questions from the "Los Angeles Times", Liang Haiping didn't explain too much, and pulled the reporter straight to the screening room.

Fortunately, Liang Haiping was escorted by train, casually talking about the snow disaster in Tibet a few years ago, he was ordered to escort a group of disaster relief tents to the disaster area, but he encountered a snowstorm halfway and got lost, and accidentally broke into Shangri-La, and after the snow stopped, it is very similar to the scenery described in the book "Lost Horizon", and since then he has begun to miss Shangri-La, and when he started his own business and had funds, he began to go to Shangri-La to investigate, and the result is now the legendary Shangri-La.

Liang Haiping has traveled from south to north over the years, and this kind of story can be said to be easy to come by, and the half-truths and half-truths made the reporters of the "Los Angeles Times" stunned when they listened to it, and the interview lasted for more than two hours before it was over.

After beating the reporters of the "Los Angeles Times", Liang Yuan and Liang Haiping took Xie Na's car to Chinatown for lunch, after lunch, Liang Yuanyou was in high spirits, dragging the two of them to walk around Pier 19, and did not return to the hotel until the evening, Xie Na drove the car to the revolving door of the hotel, Liang Yuan had not gotten out of the car through the glass door of the hotel, and now at least 20 reporters armed with "long guns and short guns" were scattered in the hotel lobby.

"Sister Xie, don't leave yet. Maybe they're all here to block the uncle. Liang Yuan said with a smile.

Liang Haiping, who had never seen the crazy side of the bourgeois media, shook his head in disbelief, and said with a smile: "Uncle is not a big man, how can he alarm so many people, look at this posture is about to catch up with the opening ceremony of the Liaodong Peninsula." ”

Liang Yuan smiled, retracted his palm that was about to open the door, and said, "Uncle, you go down first." ”

Liang Haiping looked at Liang Yuan amusedly, pulled the car door and got off the Cherokee.

"Sister Xie, let's go store the car first, and then come to rescue my uncle. Liang Yuan said.

When Liang Yuan and Xie Na parked the car and returned to the main entrance of the hotel. Now Liang Haiping is surrounded in the corner of the hotel, surrounded by earpieces and tape recorders, and is smiling helplessly.

Liang Haiping is on fire, completely on fire.

After a Shangri-La documentary was played, no one was dwelling on the question of whether Shangri-La was true or fake, and began to focus on how Shangri-La appeared, and Liang Haiping had no choice but to repeat the words that fooled the "Los Angeles Times", and as a result, Liang Haiping was labeled the luckiest Chinese explorer of the twentieth century in the next day's report.

First of all, Shangri-La was heavily reported in the print media. Not only took out "Lost Horizon" to tell the story, but also got out the World War II veterans who used to fly over the hump route. After the print media confirmed the authenticity of Shangri-La, the five major television networks in the United States gathered in Los Angeles to start the idea of the Shangri-La documentary.

For a profiteer like Liang Yuan, there are five buyers for a commodity, which is simply a paradise-like treatment, where will the film be sold happily, and the overseas sales discipline of Chinese documentaries was created by CCTV's "Forbidden City" series. The 12-episode film CCTV sold for seven or eight million dollars, and in the end, the United States re-edited the content of the 12 episodes into 9o minutes when it was broadcast.

Liang Haiping stubbornly argued with the five major TV networks for three days, and the five major TV networks were reserved for only three days. With the Shangri-La advertisement in full swing, a craze to explore Shangri-La has spread unstoppably in the United States, and even Magic Johnson, the star of the Los Angeles Lakers, joked in an interview. A summer trip to the legendary Shangri-La might be a good idea.

In the end, ABC, which was formed late and was in a relatively weak position in terms of ratings, offered a high price of $8.6 million to pocket Zhang Kaigang's "Shangri-La".

"Xiaoyuan, I think you should shoot a documentary in the future, this thing is much easier than selling appliances. Liang Haiping flipped through the agreement he had just signed in the afternoon, and said to Liang Yuan with emotion

"Uncle, this kind of thing will never happen again, the root of it, the legend of Shangri-La has a historical foundation in Western society for centuries, and I turned it out to cash in at once, let alone 8 million for a documentary, thank God for being able to sell 80,000. Liang Yuan said with a smile.

Liang Yuanxin said that "Shangri-La" has set a scary benchmark for the Chinese film and television industry, not to mention documentaries such as "The Forbidden City" and "A Bite of China" in later generations, it is impossible to break this record by himself, after all, there is only one Shangri-La on this planet.

On May 12, James Worthy, purchasing manager of Wharton's home appliance department, and David Gretel, vice president of Wharton North America, both rushed to Los Angeles to discuss the issue of distribution rights for bladeless electric fans and air purifiers in the Americas.

For James Worthy, the first half of '88 was a disaster, when the group headquarters learned that James Worthy not only missed the opportunity to sign a good contract for the bladeless electric fan, but even charged a fee for the sale of the bladeless electric fan, and was greatly dissatisfied with James Worthy's business vision, this time the vice president of North America came forward to negotiate one is to show favor to Liang Haiping, and the other is to warn James Worthy, indicating that the headquarters has doubts about its business ability.

In James Worthy's view, the root cause of all disasters was made by the smiling Chinese in front of him, when Worthy received a report from his subordinates clearly wrote electric fans and air purifiers, with Worthy's understanding of China's industrial level, the report on the construction of appropriate risk fees is not inappropriate, no one could have imagined that the finished electric fan is such a very innovative thing. Adding two more words without leaves can be exhausting, Worthy can't wait to throw the water glass in his hand.

However, Wowth really wronged Liang Haiping, when the Science and Technology Park introduced new products to Wharton Electric, he just said that one was an electric fan and the other was an air purifier.

In the eighties, the domestic staff had an extremely deep understanding of the preciousness of foreign exchange, and as soon as they heard that they wanted US dollars, they knew that this matter was far beyond their work authority, and they still had the heart to explain the product in detail with Wharton, but by mistake, Worthy did not know that this electric fan was bladeless.

By the time Wharton Electric figured out the facts, Liang Yuan had already made up his mind to knock Wharton hard. Naturally, I don't care about the negotiation of distribution authorization, for Wharton Electric, as a home appliance giant in the United States, even Japanese manufacturers and Siemens and the like dare not have the slightest slack, Liang Yuan's perfunctory is simply not knowing the height of the sky, since you are willing to drag me to accompany you.

I can't imagine that Liang Yuan went to the United States in just one month to stir up such a big media storm, and now the initiative has been transferred to Liang Yuan's hands, and Wharton's unilateral refusal is meaningless, and Wharton Electric is not without opponents and dominates the rivers and lakes in the United States.

"In 1987 we had a successful cooperation between our two companies. Promote the air conditioning fan to the entire American region, through a one-year cooperation. I believe that Mr. Liang also has a clear understanding and cognition of our company's channels, scale and product promotion capabilities. ”

"We are very surprised and admired by the Shangri-La series of bladeless electric fans and air purifiers that your company has opened this year, Wharton has always liked to cooperate with enterprises with pioneering and innovative spirit to provide the best household appliances for customers in the United States, so I hope that Mr. Liang can seriously consider our request for cooperation, and look forward to our two companies in the bladeless electric fan and air purifier, replicating the tacit and close cooperation between the air conditioning fan project. ”

Liang Haiping listened to the vice president of Wharton Electric, David Gretel, talk about the future, and looked at the cooperation information brought by Wharton Electric this time, and Wharton Electric made certain concessions this time. There is no disagreement between the two sides on the annual sales of 100,000 units, but in terms of payment, it has changed from quarterly to semi-annual, and Wharton intends to pay a one-time payment of 250,000 US dollars to purchase 50,000 units of bladeless electric fans and air purifiers, and then pay 250,000 US dollars in the second half of the year to complete the other half of the contract.

It can be said that if there is no accident of buying F14 fighters, Liang Yuan will be more satisfied with the conditions of Wharton Electric, plus it can reach two-thirds of the purchasing power of the American market in Europe. Liang Yuan can get at least 4ooo US dollars, and basically earn all the foreign exchange expenses this year at one time, but unfortunately where is Liang Yuan 4ooo US dollars at the moment.

"Mr. David, I am also very satisfied with the cooperation between our two sides on the air conditioning fan project. I admire the achievements of Wharton Electric in the field of home appliance retail. Liang Hai Pingyuan returned David Gretel's compliment without moving.

"However, in business, I must be conscientious about the cost and profit of the enterprise, Mr. David should not know that just a week ago our country just issued the "Interim Regulations on National Price Management", due to the introduction of the management regulations, so that our production costs have increased significantly, in order to enable customers to get high-quality and low-cost goods, we have to increase the number of purchases in order to obtain economies of scale to offset the pressure of rising production costs. ”

"We have ordered 400,000 bladeless electric fans and air purifiers in China, and now the company's working capital is close to running out, so Mr. Wharton's proposed cooperation method is unacceptable to us. ”

Liang Haiping paused for a moment, and continued: "Considering the good foundation of cooperation between our two sides, we will not burden our partners with the pressure of rising raw materials, if Wharton Electric can meet the one-time buyout of 150,000 units, we will grant the exclusive right to operate this product in the Americas to Wharton Electric." ”

James Worthy almost rolled over from his chair, this company is simply kicking his nose in the face, taking advantage of the fire to rob, the last negotiation was only asking for a one-time payment of 50 million US dollars for a buyout, but in the past week or so, it has directly doubled by 50%, into 75 million US dollars, this guy in front of him thinks of Wharton Electric as something, a convenience store on the side of the road

Liang Haiping watched James Worthy staring at his chest heaving, and could only shake his head and smile bitterly, a few days ago Liang Yuan just sold the "Shangri-La" documentary that cost less than 800,000 yuan for 8 million US dollars, Liang Haiping's request for Liang Yuan's lion to raise the price has to be regarded as his ability to understand, not that things are not feasible.

The buyout price is 75 million US dollars, whether you believe it or not, anyway, I believe it, Liang Haiping held this firm belief unwaveringly, and the sparks of the conversation with David Gretel were full of sparks, and Liang Haiping did not give an inch in the negotiations for two whole days, making James Worthy angry and slamming the table and shouting that Liang Haiping was blackmailing naked.

Liang Haiping calmly threw out another option, or I will return a large number of raw material orders to obtain cash flow for the operation of the enterprise, of course, the resulting cost increase pressure can only be borne by Wharton Electric.

Woxi asked Liang Haiping how much buyout fee Wharton Electric needed to pay for this plan, Liang Haiping calculated for a long time, and finally gave a figure of 50 million US dollars, but the supply volume changed from 150,000 units to 75,000 units.

On May 16, when another home appliance retail giant in the United States, Saturday Electric Chain, approached the Hilton Hotel, Wharton's attitude began to soften, no longer entangled in the buyout price, and the negotiations entered the fast track.

Wharton will spend US$75 million to buy out 150,000 air purifiers and bladeless electric fans, and the agreement will be valid for up to three years, and Wharton will pay Shangri-La (China) US$25 million on a monthly basis in May, June and July, respectively, and the supply price will remain unchanged during the three-year agreement, and Shangri-La must ship 150,000 air purifiers and 150,000 bladeless electric fans to the United States in four batches by the end of August.

Liang Yuan sighed with satisfaction after reading the agreement signed by Liang Haiping, and said: "Uncle, that matter finally shows some hope, I will return to China after signing the formal agency agreement the day after tomorrow, Uncle will have to work hard for a while in the near future, running in the United States and Europe for a while, but with this agreement, it will be much easier for Uncle to deal with those guys in Europe." ”

"It's nothing if you can go back, but it's a small distance, if you count European countries, each of these two commodities has to be prepared according to the output of 300,000 units, and the procurement funds and production costs of raw materials need to be at least three or four hundred million, where do you go to raise raw materials and production funds. Liang Haiping asked with some concern.

"I have solved the problem of foreign exchange, the country is always embarrassed to pull out a dime, even if you can't directly allocate cash, to give a little loan index or allocate some raw materials should be no problem, if there is no indication at all, I owe triangular debt, Lao Wang will not be because we do not give money will not be shelled. Liang Yuan said with a smile.

"Uncle don't have to worry about domestic affairs, I'll find someone to replace my aunt when I go back, and let my aunt come to the United States to help you." ”

"What is she doing here, and she doesn't know English, how can she help?" Liang Haiping said casually.

"Isn't there Xie Na to teach, anyway, it's also spending money to hire people, where is it cost-effective to teach one person and teach two people. Liang Yuan smiled meaningfully, and as he spoke, he packed up his things and prepared to go back to his room to sleep.

Liang Haiping didn't slowly taste the meaning of his nephew's words just now until Liang Yuan returned to his room, and he could only shake his head with a smile.

ps: There is another chapter, it is estimated that it will be late, so don't wait for early book friends.