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Liang Yuan and Liang Haiping have been in the United States for a full month since they transferred to Hong Kong in April, and they have finally made the fundraising plan work.

Liang Yuan nested on the wide and soft sand of the Hilton Hotel, pressing the remote control in his hand from time to time, quickly changing the TV channel, the TV screen flashed alternately with various colorful patterns, and suddenly, the majestic Haba Snow Mountain appeared in the ......middle of the screen with the floating clouds and mist.

After a 3o-second advertisement was broadcast, Liang Haiping smacked his lips and said, "$50,000 is gone." ”

The Shangri-La commercial that has just aired is inserted in the main drama "Zhumen Grievance" on ABC Channel, McCann Guangming quoted the advertisement for this period of advertising at 50,000 US dollars, in Liang Yuan's impression, this price is quite fair, "Zhumen Grievance" The status of the series in the United States in the 80s is like the well-known "Friends" in the 90s, Liang Yuan vaguely remembers that the advertising price of "Friends" is about 100,000 US dollars.

"It's still quite cost-effective, according to the ratings provided by ABC, there are at least 2ooo people who have just seen this advertisement. Liang Yuan said with a smile.

"According to advertising communication, in the early stage of a new product launch, as long as the advertising is not too inferior, at least five thousandths of the advertising audience will make a purchase**, and among all the customers who generate a purchase**, four to seventy percent of the customers will place an order, turning advertising into real purchasing power. ”

"So, after this advertisement just played, if our products are distributed in a large area, 10,000 orders have already been generated. So $50,000 for $2oo dollars in sales is still a good deal. Liang Yuan said with an expert look.

"Could it be that simple?" said Liang Haiping suspiciously.

Liang Yuan smiled and said, "Uncle, let's take a look." ”

Before the advent of the Internet age. The power of TV and newspaper advertising is only higher than Liang Yuan said, and the ongoing wave of health care products in China is more of an advertising war than a product war, and after the new century, Chinese TV is overwhelming -- ooxx only needs 998, as long as 998, and the brainwashing advertisements such as the new ooxx will move home immediately have made the most of this.

From the point of view of commodity comparison, it is impossible for such goods to survive in the competition, and the merchants who do this kind of advertising are using the theory that Liang Yuan just said. Uninterrupted launch of new products, do not establish a costly marketing network, rely on the characteristics of advertising communication to survive and make profits,

Even with the advent of the Internet era and the high level of information, advertisements such as rhinitis and weight loss hanging on portal websites still rely on the characteristics of advertising to define "shit" as "shark fin". Some people who are susceptible to advertising have been fooled, and Elm International, which has done the best job, has even been listed on the stock market in the United States.

On May 6, when the wind was calm, Liang Yuan, who had always been lazy, followed Liang Haiping for most of the day in the swimming pool and gym.

On May 7, Liang Yuan, who was not used to getting up early, was lying on the bed struggling and struggling before getting up, when he suddenly heard Liang Haiping shouting in the outer living room: "Xiaoyuan, come here." We're in the news, headlines on the front page. ”

The ** of money defeated the lazy gene in a blink of an eye, and Liang Yuan quickly got up and came to the living room.

"Uncle learned English so quickly?" Liang Yuan asked curiously.

These days, Liang Haiping is working hard to learn English with Xie Na.

"Uncle is not a freak like you, how can he be so fast. Liang Haiping said as he handed the newspaper to Liang Yuan.

Liang Yuan took the newspaper and looked at it, and now the Los Angeles Times, the largest newspaper on the West Coast of the United States, did the report. A distant view of Haba Snow Mountain, a close-up photo of Longtan Lake occupies one-third of the page. The headline "When Dreams Come True" was printed at the top of the photo, and an entire page was spent at the bottom of the photo about Shangri-La, with a tail at the end indicating that the Los Angeles Times would continue to pay attention to whether it was true or not.

"I thought it would be reported yesterday, but the response of the American media is really slow, and we haven't been found yet. Liang Yuan said with a smile.

In order to shape the drama of the news, Liang Yuan signed a temporary confidentiality agreement with the three major advertising companies shortlisted, or at the end of May or the moment when the advertisement was officially broadcast, the confidentiality agreement automatically expired, Liang Yuan thought that there could be some fragmentary news in the No. 6 newspaper, but he didn't find anything in the early morning of the sixth, so he had to follow Liang Haiping to exercise for a day in depression.

The advertisement broadcast on ABC is the one shot by Zhang Kaigang, the first 2O seconds of the advertisement is basically the essence of Shangri-La's scenery, plus the narration of the background of Shangri-La that this is the land of legends, this is the paradise of human dreams, etc., and the whole picture is shrunk and rolled up in the last 1O seconds, and is sucked into the big hollow ring of the bladeless electric fan, as the bladeless electric fan lights up the lake blue glow, a breeze rolls up, the sleeping girl flutters long, the jingling wind chimes, and the plants swaying in the wind...... Finally, as a meteor crosses, the screen freezes on the line "Have Shangri-La, embrace the wind from heaven" in English.

In fact, after the Shangri-La advertisement on the evening of the 5th, the ABC TV network's audience hotline had been blown up, and thousands of calls poured into the ABC TV network's audience hotline that night to ask Shangri-La's questions, and by the way, confirm whether the ring-shaped object was an electric fan.

In the face of this sudden hot event, the "New York Times", "Washington Post", "Los Angeles Times" and other news media were caught off guard, at first no one thought that it was the real Shangri-La, and thought that it was a gimmick made by a businessman, but with the spread of Shangri-La's advertising, the whole thing had a tendency to become more and more intense, and on the afternoon of the 6th, some media could not sit still and began to explore the root cause of the matter, and finally found the head of McCann Bright Advertising Company, which was in charge of advertising production.

In the face of the media who came to the door, he first concealed Liang Yuan's identity on the grounds of trade secrets, and then admitted that the scenery in the advertisement was indeed the legendary Shangri-La, and informed the reporter that there was a real Shangri-La documentary in the hands of the client, and the scenery in the advertisement was taken from that film, and finally quoted Liang Yuan's information and contact information for $80,000, and the sixth in the bargain passed.

How could Liang Yuan have thought that he had become a bargaining chip for other people's wealth, threw down the newspaper and said to Liang Haiping: "Uncle, the newspaper is describing the history of Shangri-La, and the Americans will definitely get to the bottom of this matter when they look at the report, and they will call Xie Na in a while, it is estimated that Uncle will be busy this time." ”

ps: I didn't go home until three o'clock in the morning yesterday, and I slept until the afternoon today, and I just got up and coded a chapter, and I went out to forage for food first when I was full of buildings, and then I will come back to continue to code words, and I will start to recover two more tomorrow, and work hard to pick up the festival ^^