Chapter 595: People are stupid and love to show off
Chapter 595: People are stupid and love to show off
Day 4.
Early in the morning, Yang Zhiming and the three presidents appeared in the conference room again.
Li Hao got up early in the morning, but this time he was not playing Plants vs. Zombies, but was in a pK duel with Zhou Junpeng's pet!
Smith and the others all pushed Yang Zhiming, and Yang Zhiming had no choice but to step forward.
"Chairman, look at this is the fourth day, it's time to make a move, right?"
"Day four?"
"Yes!"
"How's it going?"
"The company's phone has burst 6 Ah! Those dealers were just urging at first, and now they are scolding when they call in! But this is not to blame them, they are also scolded by customers! These days there are too many customers who want to book a car, but all of them can't book a car, these customers who buy Land Rover are not good at stubble, and several of them almost demolished the 4S store!"
Yang Zhiming said with an anxious face.
Li Hao said with a smile: "It doesn't matter, this is the time to test the quality of your training staff and their service attitude in the past few months!"
Yang Zhiming said: "Now the service attitude of the 4S stores across the country is absolutely good, there is nothing to say, so there is no mess for the time being, but I can't help but do it for a long time! Sooner or later, there will be a problem! Chairman, please, don't wait any longer, let's shoot!"
He thought to himself, it's enough to pretend to be B!
Li Hao stared for a moment, and then said: "It's been four days, and the effect of the early advertisement should be about the same! It's time to put the last advertisement! Okay, let's do it!"
After speaking, Li Hao turned on the UU and sent a command to all the relevant people: "Put the last ultimate advertisement!"
After he finished dealing with it, he looked at Yang Zhiming and the others with a smile: "Okay! I know that you have been suffering in the past few days! Roger, Smith, you must see all the steps of marketing that we do in Huaxia in the future! After I go back, you will give me the same work as a gourd! I not only want to let Land Rover soar in China, I want Land Rover to be popular all over the world!"
"Yes!
Roger and Smith suddenly felt the heaviness of a great sense of mission, and nodded solemnly.
But in fact, they didn't know what trick Li Hao was playing in their hearts!
Li Hao's eyes finally fell on Yang Zhiming: "Mr. Yang, it's okay! You go and notify the dealer and tell them that they can pick up the car!"
"I'll go right away!"
Yang Zhiming finally showed an ecstatic smile! The car is sold, and the money is in the pocket, which is the real success!
Li Hao said: "Don't worry! I haven't finished talking yet! You go and tell the dealers and 4S stores that if you want to pick up a new car before the Chinese New Year, all of them will have to increase the price!"
Yang Zhiming was stunned: "Is there still a condition for picking up the car?"
"Yes!"
"How much?"
"Cars within 1 million, add 300,000 for each car! Add 600,000 for cars over 1 million!"
"Whew!"
The whole room gasped!
The best-selling Range Rover Navigation Edition is priced at around 1.2 million. If you want to add 600,000 yuan to get to the 4S store, the 4S store must add 5-100,000 yuan. Wouldn't that be 1.9 million?
You're too ruthless, aren't you?
People are not stupid!
Why spend the money of two cars to buy you a car?
Why don't you buy a BMW X5? People only sell it for about 1 million, and there is a big discount!
Everyone thinks Li Hao is crazy!
Including Zhou Junpeng!
Yang Zhiming's voice trembled and said, "Chairman, you ...... You...... This is too ruthless, isn't it? How can anyone sell cars like this in the world?"
Land Rover in this era has not reached the level of hot sales at all, and they are all begging others to buy cars, and there is no such thing as selling cars at a higher price!
In the previous life, it was not until after 08 years that Land Rover implanted a successful advertisement in the TV series Snail House, which detonated the frenzy of people buying Land Rover, so the price increase appeared!
The more you increase the price of the car, the more crazy people are to buy it!
At the most outrageous time, a Land Rover Aurora of more than 500,000 yuan even had to increase its price by more than 300,000 yuan!
1 million to buy a small off-road vehicle with a length of only 4 meters 3?
Why not buy a BMW X5?
How much fanaticism and obsession does it have to take to pay so much money! This is the real true love fan!
But the evil thing is that there are so many people who buy it!
What's even more evil is that later Aurora was made in China, and it was only sold for more than 300,000 yuan, and the price was not increased, but no one wanted it!
This is the urine sex of the nouveau riche in the Greater China District!
To sum it up in four words, people are stupid and have a lot of money!
If you use two words to sum up the price, it is cheap!
The more they want to increase the price, the more they can't buy it, and the rarer it is, the more crazy they want to buy!
Yang Zhiming obviously didn't understand.
And Roger's three foreigners don't understand it even more!
Li Hao said confidently: "Don't be stunned! Just do what I want! When this last ultimate advertisement comes out, the people who go to buy the car will create a small climax, and at this time, the news of the increase in the price of the car will be released, so that the whole country will know how tight the Land Rover is overnight! Then, we will lie down and count the money!"
In the first four days, everyone across the country knew that Land Rover was such a bull x brand, and at the same time told everyone that it was almost the New Year, and Land Rover did not have a car at all, and it would take more than half a year to book, and it didn't matter if it didn't give you a reservation!
Want to cash out your car?
No way!
And the Chinese people like to do impossible things! Because this makes them feel that they have face! They can show off! Especially when they increase the price and pick up the car, they can show their worth, and they are not bad for money!
Li Hao believes that this wave of accurate and perfect marketing should be much stronger than the effect inadvertently achieved by the TV series in 08, right?
"Chairman, really...... Can it really work?" Yang Zhiming and the others couldn't believe it.
"Go!"
"Okay!"
Yang Zhiming nodded helplessly, and then went to convey the new sales plan!
Zhou Junpeng on the side asked curiously: "Xiaohao, what is your ultimate advertisement? We have all seen the commercials that Mr. Yang took according to your intentions, nothing very special!"
"See for yourself!"
Li Hao opened a video, turned the computer screen in a different direction, and aimed it at Zhou Junpeng.
Zhou Junpeng glanced at it and exclaimed, "Oh my God!"
"What do you think?"
Li Hao looked at him with a smile!
"High! It's really high! Xiaohao, you guy is really amazing! As soon as this commercial is released, I'm afraid the whole country will go crazy!" Zhou Junpeng said in amazement.
"No!"
Li Hao's eyes suddenly flashed with a trace of strong confidence and ambition, looking at the blood-boiling advertising on the screen, and said word by word:
"I'm not just going to win the whole country!"
"I want the whole world to go crazy for Land Rover!"