Siqingyuan's positioning is very high-end, its product reputation is indeed very good, and it also has a fixed consumer group, but Siqingyuan also has its own limitations.

Taking Siqingyuan's cake as a comparison with Jingshan tea, Jingshan tea's customers hardly care about how high the price of Jingshan tea is, they only care about whether they can buy Jingshan tea.

After all, the grade of Jingshan tea in the circle is in place, it belongs to the top tea leaves, and it is an honor to be lucky enough to drink Jingshan tea in the small circle of tea ceremony.

Therefore, in terms of product power, the gap between Siqingyuan's cake and Jingshan tea is very huge!

Comparing Xiao Jing Zhai and Si Qing Yuan, in terms of functional positioning, Si Qing Yuan is not as good as Xiao Jing Zhai, and there is a relatively large gap between the two.

Xiao Jing Zhai is a high-end atmosphere and high-grade private fish restaurant, with the quality that surpasses almost all similar fish restaurants, coupled with the strategy of limited reservation, making Xiao Jing Zhai more compelling than Si Qing Yuan.

In addition, Xiao Jing Zhai also far surpasses Si Qing Yuan in terms of functionality!

For example, if customer A and customer B want to negotiate a business, and customer A books a private room in Xiao Jing Zhai, and when Xiao Jing Zhai's wild fish is presented, the delicacy that almost transcends the fixed perception makes people feel very classy, distinctive, and face-saving in an instant.

If customer A takes customer B to Si Qing Yuan to discuss business...

Although the pastries in Siqingyuan also taste very good, according to the table wine culture of the Great Xia Kingdom, the success attribute of talking about business in Xiaojingzhai is +20%, and talking about business in Siqingyuan, not to mention whether there is a problem of negative bonuses, but it is definitely not as good as Xiaojingzhai, right?

Siqingyuan can't compare with Jingshan tea in terms of product power, and can't compare with Xiaojingzhai in terms of functionality, and when its production increases, it seems that there will be twists and turns in sales.

Gu Kaiwen sighed, he was secretly glad in his heart!

If he didn't study the way to reduce costs in advance, if he insisted on operating Si Qingyuan to raise prices, then Si Qingyuan's current situation should be even worse, right?

Through this incident of Si Qingyuan, Gu Kaiwen adjusted his mentality, since he was favored by the natural consciousness, he got used to it smoothly, thinking that the whole world would revolve around him.

But now Si Qingyuan's sales situation gave him a slap in the face, making him understand that the world is still that world, and he is just a lucky person!

"Boss, will we still double the production tomorrow?" Hua Ban asked.

Zhu Ting gave Hua Ban a look, signaling Hua Ban not to touch his head, but Hua Ban's personality is so straightforward, even if he knows that now is not a good time, he still asks Gu Kaiwen.

"Zhu Ting, what do you think?" Gu Kaiwen didn't answer half of the flower, but threw the question to Zhu Ting.

Zhu Ting thought about it, she thought about paddling and threw the problem back again, such as 'everything is arranged by the boss' or something.

However, Zhu Ting is very smart, she knows from Gu Kaiwen's management strategy that Gu Kaiwen prefers capable subordinates, because Gu Kaiwen prefers to be a hands-off shopkeeper.

"If you throw the problem back as it is, I'm afraid it will cause the boss to be unhappy, right?" Zhu Ting thought to herself, and then responded, "I think we will still double the output tomorrow, and then take a look at tomorrow's sales." ”

Gu Kaiwen nodded slightly, "Okay!"

On November 27, at 6 o'clock in the afternoon, Si Qing Yuan was closed.

Gu Kaiwen listened to Zhu Ting's report with a solemn expression.

"Our sales today have broken the record of Siqingyuan, and for the first time, there has been a slow-selling situation where the product is not sold out. This time, we had a total of 13 pieces of mousse left, with a slow-sales rate of 2.7%, 2 egg tarts, with a slow-selling rate of less than 1%, and 6 boxes of biscuits, with a slow-selling rate of 6%. Zhu Ting explained the situation.

In fact, Gu Kaiwen already had a hunch about this sales situation.

"Tomorrow we will continue to double production, and I will see how the sales are. Gu Kaiwen commanded.

However, the sales situation on the second day was a little worse, and the unsalable rate of various products increased one after another, which fully demonstrated that the purchasing power of customers was declining.

At the same time, there is also a change in the mindset of customers.

In the past, Siqingyuan always sold out all the cakes early in the morning, but now Siqingyuan has inventory anytime and anywhere, and you can buy it at any time.

This situation has led to a change in the mentality of customers, from the mentality of "grab is earn", "slow to lose", "limited is good", etc., to "go at any time anyway", "don't buy today, there will be tomorrow".

The combination of these two factors led to a further decline in sales of Si Qing Yuan.

Faced with such a situation, Gu Kaiwen sighed, he was not ready to struggle to play any routines, since the sales are not good, it is better to reduce the output, and restore the former output.

As for the extra pure mountain tea leaves?

Gu Kaiwen has never been worried about the sales of Jingshan tea!

As long as Gu Kaiwen releases public information, saying that Jingshan tea is sold to the outside world, a large number of Gu's black card members, Jingting Fengyin Zhengtang members, will rush to buy it.

"Master Hua, starting tomorrow, the output will return to the previous level!" Gu Kaiwen commanded.

Hua half-froze for a moment, then nodded, "Okay." ”

Zhu Ting proposed on the side, "Boss, if the former output is restored, it should not be enough to sell, why not increase the output by fifty percent?"

According to the current sales analysis, if it is only a 50% increase in sales, it is not a problem at all.

But Gu Kaiwen waved his hand and said, "There is no need." ”

Zhu Ting also knew about the situation of Jingshan Tea, she knew that even if Si Qingyuan's sales declined, it would not cause losses to Gu Kaiwen, so she could only sigh secretly.

However, Zhu Ting thought of a good solution, "Boss, have you ever considered opening a branch?"

"Open a branch?" Gu Kaiwen frowned slightly.

In fact, Gu Kaiwen really didn't think about this question!

After all, Jingshan tea is in short supply, although after spending half of the formula reform, Siqingyuan's profit is a little higher than that of directly selling Jingshan tea, but Gu Kaiwen really did not consider opening a branch of Siqingyuan.

"Boss, since we can't sell out of one store, we can open a branch. For example, can we open a branch in Tahrir Square?" Zhu Ting suggested.

Tahrir Square is located in the high-end business district of Shengqing City, bringing together the world's top luxury brands.

Take luxury brands as examples, whether it is LV, Chanel, Prada, etc., all have flagship stores in Tahrir Square.

In addition, there are also top watch brands, whether Vacheron Constantin, Jaeger-LeCoultre, or Glashütte, as well as corresponding boutiques in Tahrir Square.

In terms of high-end consumption atmosphere, Tahrir Square definitely surpasses Beiyang Street.

Gu Kaiwen considered Zhu Ting's proposal, maybe opening a branch in Liberation Square seems to be a good choice?

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