NA0286 Give back to others the way of others
Gu Kaiwen saw through the careful thinking of Cai Siman's offer!
Although on the surface, Cai Siman seems to be thinking about Gu Kaiwen's interests, but from a deep level of Cai Siman's offer, we can analyze Cai Siman's intentions.
The price of Xiaoqingpo running mountain chicken in the ginseng chicken soup shop is 3999 yuan / catty, the reputation of the ginseng chicken soup shop is very good, according to the customer, the ginseng chicken soup shop has no other shortcomings in addition to being expensive.
Cai Siman is ready to set the price of Xiaoqingpo running pheasant at 6666 yuan per catty, doesn't that make people subconsciously feel that Gu Kaiwen's ginseng chicken soup shop is not as good as Tange?
Otherwise, why is it that the identical Xiaoqingpo running pheasant, Gu Kaiwen's ginseng chicken soup shop only sells for 3,999 yuan/jin, but Tange wants to sell for 6,666 yuan/jin?
Isn't that obvious?
Gu Kaiwen cooperated with Tange, it was to borrow the reputation of Tange's three-star Michelin-starred restaurant, not to be trampled under the feet of Tange!
Therefore, Gu Kaiwen asked for pricing power before cooperating.
"Mr. Cai, I think the price of Xiaoqingpo Running Pheasant is a little too high!" Gu Kaiwen replied with a message to refute.
Cai Siman argued, "Actually, it's not high, our customers can digest it 100%!"
Gu Kaiwen snorted softly to himself, "Nonsense!"
Of course, he knew that Tange had the ability to make customers accept the price of 6,666 yuan/catty, but that was not the result that Gu Kaiwen was willing to see, so he sent a message to reply.
'I hope that the price of Xiaoqingpo running pheasant in your pavilion is 3888 yuan / catty. Gu Kaiwen said the price he wanted.
The price of this one is a little lower than that of the ginseng chicken soup shop!
Just like Cai Siman's careful thinking, Gu Kaiwen set this price, which also subtly made customers feel that the ginseng chicken soup shop was better than Tange.
Otherwise, why is the price of ginseng chicken soup shop higher than that of Tan Ge?
It's called giving back to the other!
Of course, Cai Siman understood the meaning of Gu Kaiwen's pricing, but Gu Kaiwen had the pricing power, and as soon as she looked at Gu Kaiwen's pricing, she knew that Gu Kaiwen had seen through her careful thinking, so naturally she didn't argue with Gu Kaiwen anymore, and silently agreed to this price.
In fact, this price is also good for the pavilion.
First of all, the ginseng chicken soup shop only serves soup and does not offer other cooking options, but the fact that Tange offers a wide selection of dishes can attract a wave of popularity to Tange.
Secondly, the lower price, will definitely be welcomed by customers. Even if the customer has the idea that Tange is even worse than ginseng chicken soup, there is actually nothing to lose for Tange.
After all, ginseng chicken soup shops are already strong, right?
Cai Siman is a smart person, she knows that if she can't resist, she might as well accept Gu Kaiwen's price happily.
'Okay, Mr. Gu's pricing is very reasonable. Tsisman replied.
Gu Kaiwen looked at the content of Cai Siman's reply, he nodded with satisfaction, and praised himself again, "I can bend and stretch, it's really a bit powerful!"
If Cai Siman is in front of Gu Kaiwen, even if Gu Kaiwen is praised, I'm afraid Cai Siman will feel weird, right?
"By the way, Mr. Gu, how much do you think is appropriate for the price of wild fish in Xiaojing Lake?" Cai Siman sent an additional message.
Regarding the price of wild fish in Xiaojing Lake, Gu Kaiwen has different ideas.
If you follow the idea of running pheasants in Xiaoqingpo, it should be cheaper to let the wild fish of Xiaojing Lake in the pavilion.
However, the price of wild fish in Xiaojing Lake is actually not expensive in the high-end catering industry.
Don't you see that the price of black truffles and white truffles is sky-high?
For example, black truffles in France usually cost about 6,000 yuan a catty.
As for the white truffle?
The price is certainly a little higher!
Although the wild fish of Xiaojingzhai are not as famous as truffles, in terms of taste, they really have their own taste of Chunlan and autumn chrysanthemum.
Those who like to eat fish, even if they exchange it for more expensive truffles, they will definitely be dismissive!
Gu Kaiwen is ready to refer to Cai Siman's price increase proposal to increase the price of wild fish in Xiaojing Lake in Tange.
Although after the price increases, the price of wild fish in Xiaojing Lake will exceed that of Xiaojingzhai, but it will not produce the previous competition between the ginseng chicken soup shop and the Tange.
There are two reasons for this:
First, Tange is in the magic capital, and Xiaojingzhai is in Shengqing, for customers and consumers, the two are not in the same city, and there is no direct comparison.
Second, the pricing of Xiao Jing Zhai is different from that of the ginseng chicken soup shop, and its current price is indeed relatively cheap, even if Tan Ge sells it at a high price, it will not damage Xiao Jing Zhai's reputation at all, but will set off Xiao Jing Zhai's conscience.
In view of such a special situation, Gu Kaiwen replied to the message in WeChat, "The price of wild fish in Xiaojing Lake should indeed be increased a little. ’
Cai Siman looked at Gu Kaiwen's reply, and she finally breathed a sigh of relief.
'Mr. Gu, what level do you think is appropriate?' Cai Siman didn't set the price for Gu Kaiwen anymore, anyway, she didn't have the pricing power, and what she said didn't count.
Gu Kaiwen thought for a moment before sending a message.
If it goes up tenfold, it's certainly not appropriate. Gu Kaiwen first denied Cai Siman's tone.
Xiaojingzhai also has slightly more expensive high-end fish, such as the price of snakehead, after two price increases, it has increased to a height of 888 yuan / catty, if the price directly increases tenfold, I am afraid there will be a little problem.
Cai Siman did not reply to the message, she was waiting for Gu Kaiwen to confirm the price.
"Let's divide the price according to the type of fish caught in our Xiaojingzhai!" Gu Kaiwen replied first, and then sent the price.
'Grass carp and silver carp are executed at a price of 1,888 yuan, crucian carp and silver carp are raised to 2,888 yuan/catty, and high-end fish catches such as soil catfish and snakehead and salmon and perch are all the same as the price of Xiaoqingpo running pheasant, which is increased to 3,888 yuan/catty. Gu Kaiwen determined the price of wild fish in Xiaojing Lake.
The price increase of this one is quite huge!
If Gu Kaiwen applies this price to the pricing of Xiao Jingzhai, I'm afraid that the fish will definitely make a fuss on Weibo, right?
Cai Siman looked at the pricing sent by Gu Kaiwen, she thought about it for a while, and then chose to respond to the message, "Okay, Mr. Gu, we will execute according to your pricing." ’
After replying, Cai Siman added another message, "By the way, Mr. Gu, we hope to get the supply of Xiaoqingpo Running Pheasant and Xiaojing Lake wild fish today." ’
Gu Kaiwen sent a message, "No problem! Xiaoqingpo running pheasants can be obtained directly from the ginseng chicken soup shop, and as for the wild fish in Xiaojing Lake, you can contact Dong Ping to discuss how to transport them." ’
'Okay. Cai Siman replied confirmatively, and then sent an invitation, "Mr. Gu, we plan to officially launch the co-branded cooperation dishes tomorrow, do you have time tomorrow, if you have time, I also hope that you can come to the Pavilion and taste our co-branded cooperation dishes." ’
Gu Kaiwen looked at the invitation sent by Cai Siman, he pondered, and did not reply immediately for a while.
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