NA0285 pricing head-to-head
After Tange announced its cooperation with Gu Kaiwen, He Xiaoguang controlled the invisible light network marketing and promotion company, and quickly targeted the momentum on the Internet.
Whether it is the local food bloggers in Modu, or the food official account, as well as the local self-media in Modu, they have forwarded the cooperation between Tange and Gu's.
In a WeChat group called 'Food for the Sky', a group of high-end gourmets are discussing the cooperation between Tange and Gu's.
Only the food can live up to it: 'Tange has made the right move!@人胖心宽: Lao Yang, you and Lao Lu of Tange have an old relationship, let's have an appointment in two days?"
The man is fat and wide-hearted: 'No problem. Lao Lu is a little interesting this time, and he actually chose to cooperate with Gu's, I'm afraid that the price of the dishes will rise a lot!"
I thought to myself: '@唯有美食不可辜负: Lao Liu, this is Lao Yang hinting to you, I'm afraid I'm going to ask you for a treat this time!'
I have long heard that the wild fish in Shengqing Xiaojingzhai has a unique flavor, but their family always has a limited supply, and they have to make an appointment in advance, I have not made an appointment for more than a month, so I have no choice but to give up. ’
'Don't worry!' Lao Yang and Lu Xingfa from the Pavilion are very familiar with each other, no matter how much they can ask for a reservation for a meal, right?"
The man is fat and has a wide heart: 'Old Song, you also want to intervene?'
Prime Minister: 'Old guys, I'm going to sign up for one too. ’
The man is fat and has a wide heart: "Da Gang, you ask Lao Liu, who is the boss, and he said that it counts." ’
The only thing that can be said is the food: 'No problem, welcome to join.' By the way, Lao Yang, after the new dishes are launched by the pavilion, you remember to forward them to the group immediately. ’
Man fat and broad-hearted: 'Okay!'
In the magic capital, there are many similar situations, and a considerable number of high-end gourmets are waiting for the new dishes co-branded by Tange and Gu's.
Only the aquarists in Shengqing City are frantically opposed!
Originally, Xiao Jingzhai had a limited supply, and it was difficult to make an appointment, but now Gu Kaiwen cooperated with Tange, and Tange wanted to compete with Xiao Jingzhai for the catch of wild fish in Xiaojing Lake, which naturally made aquarists crazy against it.
Gu Kaiwen's Weibo reposted by Tange had already been sprayed bloody by aquarists.
……
Little Fat Fish:
Let me first declare that I am a fish boy.
In addition, I uploaded three pictures, all of which are consumption receipts from Xiao Jingzhai and Si Qingyuan, proving that I am a fish boy who has been slaughtered.
I am against the marriage of the Gu family and the Exploration Pavilion!
@小静斋主: Master, have you ever considered Xiao Jingzhai's feelings?
……
This reply was pushed to the height of the first popular reply, and a large number of Shengqing netizens seconded it, expressing their opposition to the cooperation between Gu's and Tange.
In the face of the excited fish boys, Gu Kaiwen could only stand up and reply, saying that the cooperation between Gu's and Tange had a very small impact on Xiao Jingzhai, and only one fish would be supplied to Tange every day.
At the same time, Gu Kaiwen also revealed the air transportation plan proposed by Tange, so that the fish boys could see the price paid by Tange, and also let potential consumers of Modu understand the price paid by Tange for the wild fish in Xiaojing Lake.
On January 3, at more than 9 o'clock in the morning, Cai Siman of Tange sent the co-branded cooperation recipe formulated by Tange to Gu Kaiwen through WeChat.
'Mr. Gu, how about you take a look at these dishes?' Cai Siman sent a message to ask.
Gu Kaiwen looked at the picture of the co-branded cooperation recipe sent by Cai Siman, and Tange deserved to become a three-Michelin-starred restaurant with Cantonese cuisine, with a total of 14 Cantonese cuisine dishes in the co-branded cooperation recipe.
Among them, there are 11 kinds of chicken Cantonese dishes, including white-cut chicken, tea-flavored chicken, salt-baked chicken, Wenchang chicken, fried chicken, sand ginger chicken, soy sauce chicken, scallion oil chicken, crystal chicken, as well as Huadiao chicken and pork belly pot chicken soup.
In addition, the Pavilion also offers the option of making Oyster Emperor Phoenix Feet as an additional two chicken feet.
The fish is cooked in a slightly less subtle way, and only Cantonese steamed fish and braised fish options are available.
Looking at the co-branded cooperative recipes provided by Tange, all of which are Cantonese cuisine cooking methods, Gu Kaiwen has no surprises, he can't let a three-Michelin-starred restaurant of Cantonese cuisine provide Sichuan cuisine recipes, right?
That's not a recipe, it's unreliable!
'Overall it was ok. Gu Kaiwen replied to the message.
Cai Siman replied to the message in seconds, "In terms of price, how much does Mr. Gu think it should be?"
The supply price of the cooperation between Gu's and Tange is only 20% of the retail price.
Taking Xiaoqingpo's running pheasant as an example, the retail price of the ginseng chicken soup shop on the Bund is 3,999 yuan/catty, and the cost price provided by Gu Kaiwen to Tange is 3,200 yuan/catty, and the wild fish in Xiaojing Lake is the same.
This one is very expensive, but Tange can only pinch his nose and admit it!
'What do you think about the selling price?' Gu Kaiwen took retreat as advance and first tested Cai Siman's idea.
Although Cai Siman understands that this is Gu Kaiwen's temptation, Gu Kaiwen has the final pricing power, and in the face of Gu Kaiwen's temptation, Cai Siman is not ready to shirk, she hopes to influence Gu Kaiwen's thoughts through her pricing.
I think we should set the price a little bit higher for the benefit of both of us. Taking Xiaoqingpo running pheasant as an example, we can rise to a height of 6666 yuan/catty. Tszman sent a long message.
While Gu Kaiwen was checking, Cai Siman continued to send a message, "A higher price can guarantee profits for both of us. In addition, because the co-branded cooperative dishes are sold in limited quantities, there is no problem of unsalable according to the grade of Tange. So, I wish the price was a little higher. ’
Gu Kaiwen finished reading the message sent by Cai Siman, a sneer appeared on the corner of his mouth, on the surface, Cai Siman was not wrong, and even considered it for the benefit of Gu Kaiwen.
After all, as Cai Siman said, higher pricing will create more profits, and Gu Kaiwen can also distribute more profits, right?
Cai Siman sent a third message, 'Regarding the price of wild fish in Xiaojing Lake, I think it needs to be greatly increased. The current pricing of Xiaojingzhai is too low, and we have huge profit margins. ’
At present, the price of Xiao Jing Zhai is relatively cheap.
Taking silver carp and grass carp as examples, their price is only 338 yuan a catty, but their taste is a special fish village that crushes the entire Shengqing range.
In this case, the price of Xiao Jing Zhai is indeed cheaper.
"Then Mr. Cai thinks how much price is right?" Gu Kaiwen sent a message and asked rhetorically.
Cai Siman quickly sent a message and replied, 'At least ten times higher!' We can only get one allocation of wild fish in Xiaojing Lake every day, and even if the price is increased tenfold, it will definitely be snapped up by customers!'
Looking at Cai Siman's reply, a disdainful smile appeared on the corner of Gu Kaiwen's mouth, even if the other party was an old fritter in the workplace, Gu Kaiwen still saw through his true thoughts!
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