She was born as a model, so that luxury brands have a great impression of her, and foreign luxury brands actually prefer to use models to advertise than to use singers and movie stars to advertise.

Models have height restrictions, almost rely on heaven to eat, in terms of temperament and facial features, they are much better than the stars who come out of the public's aesthetics.

However, model marketing is not as good as celebrities, so in recent years, major luxury goods have used celebrities to serve as spokespersons.

Even if the high-end audience is not considered, there are still many second- and third-tier sub-brands under the brand, and they have to make some performance for these brands.

With the popularity of model and reality show, Deng Zhaoyan made a name for herself in the Chinese fashion circle, and then also had a place in the global fashion circle.

Netizens once dug up photos of her family, combined with the facial features of her father and mother, no matter how you look at it, she feels that it is impossible to give birth to a beauty like Deng Zhaoyan.

In the early years, when Deng Zhaoyan became popular, some people suspected that she was not adopted by her parents, which shows that her facial features are really as beautiful as a sudden change in her family.

Only a few suspected adoption, and more netizens tended to Deng Zhaoyan to have plastic surgery, and picked up some photos of her students in her youth.

The contours of the face are generally unchanged, but there are many mismatches in the facial features: the eyes are not as big as they are now, the nose is not as straight as they are now, and the chin is not as sharp as it is now......

Even if Deng Zhaoyan said in public many times that he did not have plastic surgery at all, netizens did not believe it, and then the plastic surgery talk became bigger and bigger, and the matter finally turned into Deng Zhaoyan running to the hospital and asking the doctor to look at his face to prove his innocence.

This incident caused a lot of noise two years ago, it was He Jinxia who heard the words "Deng Zhaoyan" from Sheng Yan's mouth, and deliberately ran to search for Deng Zhaoyan's information.

What people outside the circle think, He Jinxia doesn't know.

But as a star who is well versed in the marketing behind it, He Jinxia saw at a glance that this was a hype, with explosive points and topicality, which led the hot search for a month at that time, and it was a very successful marketing.

He Jinxia watched Deng Zhaoyan wearing a velvet high-end dress, and slowly walked into the Ai Shang show, her head was raised a little high, her neck was as graceful and slender as a swan, and her clothes were burgundy, which brought out the noble temperament on her body.

Deng Zhaoyan walked into the show casually, looking at the surprised eyes of other stars, she sneered in her heart, and secretly mocked this group of people for not knowing.

Suddenly, she paused and saw He Jinxia sitting in the second row.

Deng Zhaoyan snorted softly, her drooping eyes were cold, Ai Shang really looked up to her, and even gave her a seat in the second row!

But it doesn't matter, with her, He Jinxia doesn't want to get Ai Shang's favor!

Why is she also fat, she lost weight so hard back then, everyone ridiculed her, and she experienced so much pain that no one could accept, but He Jinxia was able to lose weight so easily and successfully with everyone's blessing?

It's not fair at all!

Deng Zhaoyan clenched her hands slightly, restrained herself from looking at He Jinxia, and came to the first row and sat down.

Behind her, He Jinxia's eyes flashed with doubt, her brows frowned, she didn't know why, she felt that Deng Zhaoyan was hostile to her.

This kind of hostility came inexplicably, and she didn't know where she offended Deng Zhaoyan.

Keeping this incident in my heart, after a while, Ai Shang's show began.

Dazzling lights, tall models, and all kinds of gorgeous, weird or simple clothes come one after another, bringing people the enjoyment of watching a magical blockbuster.

The theme of the show is "Confusion", and the clothes from next year's Spring/Summer collection are showcased.

He Jinxia originally thought that the theme of this time was "Flowers gradually become charming", but he didn't think that Ai Shang would go the other way, but boldly used cold colors to give people a kind of visual confusion and confusion.

Although the colors of the clothes are quite chaotic, they are highly unified in a certain aspect, and it is precisely because of this that they can be chaotic and not lose their regularity.

With the clothes, the live music played strange songs, and the layers of songs overlapped, making people feel that they were in a different time and space.

He Jinxia looked at the model intently, immersed in the magical blockbuster brought by Ai Shang, and when she came back to her senses, the show was over.

Aischan's designers joined hands with the opening models and ran to the runway to bow to the audience.

He Jinxia stood up and applauded as the crowd applauded, and next, each star began to leave the show in an orderly manner and rush to the next show.

He Jinxia only watched Ai Shang's show today, so she got up late, and only got up when the stars were almost gone, and at this time, Deng Zhaoyan, who was sitting in front, also stood up.

He Yuxia saw the designer Ai Shang who had only been seen on the show, and walked out of the backstage with a smile on his face, and came to Deng Zhaoyan to talk, both of whom were fluent in foreign Chinese.

Seeing this, He Jinxia quickened his pace and left.

As soon as she reached the door, suddenly a hurried shout came from behind her, as if calling her, and she immediately stopped and turned to look.

The designer, who had only talked to Deng Zhaoyan, came over and said with a smile: "Miss He, I know you, you are a lucky girl from Huaxia." ”

The designer used Huaxia language, and He Jinxia raised a smile on his face and nodded politely at him, "Hello." ”

On the surface, she maintains a humble and polite posture, but in her heart she wonders what the "lucky girl" is.

Fortunately, in the next second, the designer took the initiative to explain: "Lucky Girl is what the employees of the Huaxia branch call you privately, and they said that since you stood up for Aishan, the sales performance of the newly opened branch has been very stable, and it has even become one of the largest branches in Huaxia." ”

Referring to this, the designer said with some regret: "I heard that the person in charge of the Aishang Huaxia branch has been in contact with you and wants to invite you to participate in the event, but you are too busy to take the time to participate in the event." ”

He Jinxia showed an apologetic smile on her face at the right time, and she was at a loss in her heart, Ai Shang also invited her?

Tony takes care of the resources in fashion for her, and if Tony is not sure, he will run to discuss with Luo You, and when the two of them have decided, they will set an official announcement and put it on her schedule.

Filming a reality show last month, filming a movie last month, she has very little time to go out for activities, and there are only a handful of activities she can participate in, He Jinxia assured that she has never seen Ai Shang's announcement, let alone knows that Ai Shang wants to invite her to the event.

After thinking about it, the designer said happily: "I wonder if Aishang has the honor to invite you to be the brand ambassador of Aishan?"

There is a saying in the fashion industry that an endorsement means that the brand thinks you are good, an ambassador means that the brand thinks your fans are good, and a best friend is the brand that urges your fans to be good......

Of course, whether it is as a spokesperson, ambassador or close friend, it is a kind of affirmation of the brand to the star and the embodiment of the external value of the star.

She currently has only one Feier brand endorsement and image ambassador, and she is a little pitiful to be "innocent" among some traffic stars.

He Jinxia didn't need to think about it to know that this was a great opportunity and should not be missed.

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