Katzenberg didn't say it all.

Yin Jun dug him up, and the most important thing was that in addition to the above, he also gave him two scripts.

One is called Toy Story.

The other one is called Shrek.

Both scripts are very interesting, and neither of them uses childish descriptions to tell the stories that children watch.

In Katzenberg's view, this is completely through these animated characters to describe and reason for adults.

And then it's the first stereoscopic animation in history, which is commonly known as 3D animation.

3D animation is not uncommon, it was born 20 years ago.

Even 3D movies were popular for a while more than ten years ago.

But in Katzenberg's view, none of the two animations at Disney are as well prepared as they are now.

For this 3D animation, Disney has been working hard for more than three years, using computers to design various production programs, just to make the entire characters and scenes all 3D - this is very fundamentally different from the previous pseudo-3D.

In addition, the IN2.0 developed last year has greatly enriched the knowledge of the designers, allowing them to put some of their own design programs on the IN2.0 for research and development.

The Windows system is like a carrier, as long as its source code is understood, then it is relatively easy to develop a program.

Yin Jun has known this for a long time, so when IN2.0 came out, he asked for a variety of animation production software from software design companies around the world.

It is directly a buyout, and the price starts at $100,000, with no upper limit.

If it's really good, tens of millions of dollars are not negotiable.

This is the same as Yin Jun's unsparing acquisition of IMAX technology and 3D technology over the years, sending the same message to companies around the world that own technology.

"I have money, if you have a technology patent, just take it. ”

All of Yin Jun's earnings in North America, especially the previous Disney TV channel's revenue, totaling $1.5 billion, were not moved at such a difficult time for the headquarters, because it was used for various technology and software acquisitions.

This kind of spending at any cost has finally come to fruition now.

It was only after seeing the hundreds of computers in the animation department of the Disney Company, and seeing the technical artists skillfully using computers to produce pictures, coloring, sets, etc., that Katzenberg finally decided to join this era-changing initiative.

When Toy Story was released in 1995, it not only set a box office record for an animated film, but also created another technological advancement.

That's a feature-length animation that's entirely computer-generated.

Its producer is none other than Katzenberg.

He gathered more than 100 people, worked with the very famous Pixar studios at the time, and spent a whole year to complete this masterpiece.

Toy Story didn't disappoint Disney either.

With a box office of 190 million, it became the box office champion in North America in 1995.

It has earned more than 350 million worldwide, and it is also the global box office champion that year.

Prior to this, only two films, "The Lion King" and "Aladdin", had received such an award.

After the success of "Toy Story", Disneyland has also added related projects.

That's the appreciation.

There are so many Disney animation projects, but not all of them can have their own projects at Disneyland.

In fact, "Toy Story" did not live up to Disney's love.

Four years later, "Toy Story 2" was even higher at the box office than the first episode, reaching $245 million, and the global box office also reported $485 million.

In addition to a bumper harvest, "Toy Story 2" also became the first cartoon in history to make more money than the first episode.

Basically, "Toy Story" has also influenced many animated movies in the future in terms of plot structure.

For example, "Pet Secrets", "Zootopia", "Finding Nemo" and other super-grossing movies, everyone worked together in this way, so as to rely on the collective strength to achieve the final success.

So far, "Toy Story" has only been released 3 times, but its pioneering significance and strong influence have become a monument.

If "Toy Story" is an orthodox king's work, then Yin Jun's other "Shrek" is a typical sword-driven work.

If you use the popular words in China to describe it, "Shrek" is a typical Diao Si counterattack story.

Shrek, who is dirty, lazy and timid, can win the favor of beautiful princesses, so what reason do we have to doubt this world?

Coupled with the interesting plot structure and humorous and satirical language, the North American box office of "Shrek" of 267 million US dollars directly broke the box office record of "The Lion King", which is also reasonable.

Americans like this kind of tone.

Before Yin Jun returned, "Shrek" was filmed in a total of five films, becoming the world's highest-grossing animated series.

So Yin Jun handed over "Shrek" to Disney in advance, so that they could prepare in advance.

After Toy Story is completed, Shrek can be slowly produced.

Yin Jun equipped Disney not only with so many computer facilities, but also with more and better animators and artists.

Artists and animators, including those who came from China for internship and training, worked with their Disney colleagues to learn how to use computers to draw, structure systems, and complete the production of world views.

In the past, the animated films in China and China have not been up for more than 20 years since they were thrown away in the 90s.

It's rare to have a "The Return of the Great Sage", but it's only that one, and there is still a lack of a situation like Hollywood where a hundred flowers are in full bloom.

It's not that domestic animators are unwilling to make such good movies.

There are so many difficulties.

The biggest difficulty is that we are lagging behind for many years, and there is no way to integrate many advanced technologies and concepts, so we can only slowly explore by ourselves, and slowly produce them with thinking and technology that are more than ten years behind others.

"The Return of the Great Sage" took seven or eight years from planning to release, and it is because of this.

Of course, there is also the reason to burn money.

Those animated blockbusters abroad are tens of millions of production costs at every turn - US dollars!

Not to mention anything else, "Toy Story", which created the first part of computer animation, did not count any other promotion and operation costs, it cost 30 million US dollars!

According to the exchange rate at that time, it was 240 million yuan!

"The Return of the Great Sage", which was produced 20 years later, can there be a production cost of 240 million yuan?

Half of it is not good!!

The average production time for each frame is about 6 hours!

24 frames per second, do you calculate how many hours did it take people to do it when you see the picture in one second?

Can such a serious and meticulous animation made by burning money not look good?

Burning money aside, after all, the labor cost in China is much cheaper.

To put it mildly, overtime pay is more than half lower than that of the United States, and in many cases it is not counted.

Especially in this day and age.

Now the animation in the mainland is in full swing.

Yin Jun gave them two cartoons in a row to produce, and now he is ready to join the third and fourth parts.

Shangmei Factory and other Chinese animation giants are all gearing up, ready to make cartoons well, and make a lot of money.

However, in Yin Jun's opinion, this is far from enough.

The future is the era of computer animation, and hand-drawn animation will eventually decline because it is too complicated, at most it will only do some simple animation.

If you want to make the best and best cartoons, you must use computers, software, workstations, advanced servers, and so on.

You don't know how to do any of this, so how do you make cartoons?

Now, in the United States, these technologies and software have just been developed, and American artists and animators have just learned them.

So it just so happened that Yin Jun sent this group of 20-40-year-old artists and animators in China in batches, so that they could learn with Americans in advance.

If it is invented and created in modern times, the thinking of the Chinese people who have been imprisoned for a long time may be worse.

But when it comes to learning knowledge and applying what we have learned, Chinese people can proudly say that we are not inferior to anyone.

Whatever we learn will definitely be able to be learned proficiently in the end.

The reason why later generations did not do well in animation production is not because we don't learn enough, but because we don't have enough money.

I can't afford to buy those expensive facilities, and I can't afford to use those expensive production costs, so I dare not invest in them.

Now Disney is Yin Jun's, and these devices are also developed or patented by Yin Jun himself.

When these people finish studying, Yin Jun will naturally send a full set of facilities to Shangmei Factory and other places.

Don't get me wrong, it's not for them.

Giving things to others for no reason will only develop their mentality of getting something for nothing.

So this is what Yin Jun lent to these factories in order to let them make cartoons.

Well, yes.

"The Return of the Great Sage".

This work was supposed to be 30 years later, and Yin Jun was going to make it in the 80s.

Cartoons don't need to have a deep sense of fit with the times, because they belong to the story of gods and ghosts.

Of course, they are not going back to making it now, although they have been studying for half a year.

Because the production team of "Toy Story" has them.

Only by applying what you have learned can you find shortcomings in your work and make up for them, and you can also explore your potential.

By the time next year, "Toy Story" is almost finished, they will return to the mainland and start making their own animations.

After "The Return of the Great Sage", there is still a very worthwhile cartoon waiting for them.

How could that chubby panda not appear in front of the eyes of a global audience?

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