Chapter 1662: Recruitment and Rectification
In modern society, people's eyes almost pay the most attention to business, all of which is to make money.
In peacetime, nature is the best way to make money.
The more you earn, the more you can enjoy the good life.
Many people think that the bigger the company, the more money it makes, and the more glamorous the industry, the more money it makes.
For example, celebrities make more money, making a movie is a salary of tens of millions, and even a TV series has a salary of 100 million.
However, these are just empty words.
According to statistics, in 2015, the total output value of the film industry was 30 billion yuan.
Looks a little tall, right?
Do you know what the output value of the spicy strip industry was in the same year?
60 billion RMB!
That's right, you read that right.
It's those spicy strips that sell 5 cents and 1 piece a pack, those junk food that elementary and middle school students eat happily, small spicy strips.
Such an inconspicuous industry can be sold for 60 billion yuan a year, which sounds like a fantasy!
So from that time, Yin Jun knew that when he was acting outside, his horizons could be broadened a little, and the real money was not necessarily the only ones.
For example, to put it simply, Barbie, a simple little girl, has exceeded $30 billion in total sales in the 60 years since its birth in 59 until 2019!
How simple it is, it's just a plastic doll!
How much does it cost?
It's less than a tenth of the price!
But this toy series alone is enough to eat for a lifetime.
It is precisely because he knows the benefits of Barbie dolls that Yin Jun attaches great importance to Kirin Toys.
In fact, if you subdivide, Kirin Toys is the most profitable company under the Kirin Group, and there is no one.
The two ace products of Kirin Toys - Transformers toys and Saint Seiya dolls, the combined annual output value exceeds 3 billion US dollars!
Although all kinds of marketing and distribution concessions cost a lot, they still have 40% of the gross profit when converted, which is already jaw-dropping.
But Kirin Toys isn't the only one.
Now Kirin Toys has already made a name for itself and has become a rising star in the world toy industry.
The most important thing is that everyone knows that it relies on the Kirin culture behind it.
What is the most famous thing about Kirin culture?
Of course, it's "Kirin Weekly" and the attached single book.
"Kirin Weekly" now has more than 20 comics serialized and published in single editions, each of which has the ability to develop peripheral products.
Take the recent "Slam Dunk" for example.
Since the Spring Festival, "Slam Dunk", which is getting better, has been word-of-mouth all the way, arousing everyone's crazy love.
Whether it's the Shonan Five, or Haruko Akagi, or the enemies who come out with their own characteristics, everyone likes it.
Collecting a set of posters and collecting a set of dolls is the wish of many men and women.
Although pirated copies have long been flying all over the sky in many countries with lax supervision, countries such as Europe, the United States, Japan, and South Korea still protect these intellectual property rights very well.
Only these toy dolls, posters, cards, clothes, school bags and stationery produced by the Kirin Toys Company can be sold in shopping malls and toy stores.
And the price is definitely not cheap.
A set of five color posters can sell for $10 — millions of copies that cost less than 20 cents to print.
But such an expensive poster was robbed in 2 months, and many young men and women who didn't buy it also called and wrote letters to complain.
So Kirin Toys Company placed another order for 10 million sets, ready to be used for three months.
Yes.
Kirin Toys Company only produces all kinds of comic toys, and the rest of the posters, cards, clothes and other peripheral products are directly ordered.
If everything had to be done, Kirin Toys would not only have 30,000 people now, but also double the number of people.
Yin Jun thinks that it is better to focus on doing things professionally.
Dolls must be something that Kirin Toys has always made by itself, and will continue to do it in the future.
But the rest of the industries, including printing, stationery, clothing, etc., are completely unnecessary to get involved in that anymore.
In these aspects, as long as you set the price and control the quality well, and hand it over to the best companies in the world to make orders, it is a worry-free and labor-saving thing, and it is cheaper than your own production.
So whether it's Slam Dunk, or Conan, or Tomb Raider, or Cherry Maruko, or Oolong Courtyard, or even Resident Evil...... And so on, these various orders totaling hundreds were distributed by Yin Jun to various factories in Japan and South Korea.
Their prices will be a little more expensive than those in the Philippines and Malaysia, but the quality is definitely several times better.
If you want to treat these industries as long-term operations, rather than as making a fortune and leaving, you must pay attention to quality.
Even if the quality of China's domestic OEM products is so good in the future, it can almost be regarded as world-class, but compared with Japan and Germany, it is still much worse.
This is related to the entire industrial system from top to bottom, and it is also related to the quality education of the people who have persevered for hundreds of years.
However, three or five years later, these peripheral products of Kirin Toys will definitely move to the mainland one after another.
It's either in the Yangtze River Delta or in the Pearl River Delta.
It concentrates the essence of China's small industries, and it is also the most convenient area for transportation and shipping.
If we go further to the mainland, I am afraid that we will have to wait another 20 years, and only after the national transportation network is established will we divide part of the orders.
Starting from Transformers toys, Yin Jun knew that the profits of the toy industry were even greater than he imagined.
But he didn't expect that the peripheral products of "Resident Evil" had sold for $500 million a year, which was really unimaginable.
"Resident Evil" basically doesn't have a few normal characters except for Alice.
This peripheral product, which is almost entirely based on various zombie cultures, sells more than 40 million US dollars every month, and T-shirts alone sell more than 100,000 pieces a month, and has become a popular culture that many young singers and movie stars like, which has aroused the popularity of many young people.
In the past two years, Yin Jun has often seen young people wearing cultural products around "Resident Evil" on the streets of Europe and the United States.
It can be seen that now Kirin Toys has a total of more than 6 billion US dollars a year, and the gross profit has reached 2.4 billion US dollars, which is naturally not an exaggeration.
It is also with such a large amount of income that various banks dare to lend to Kirin Group so confidently and boldly, and they are not afraid that you will not be able to pay it back anyway.
If you can't afford the best, then the Kirin culture will definitely be ours.
This is a golden doll!
With such a good sales market, even with 30,000 workers, Kirin Toys still applied to the headquarters to recruit another 10,000 people.
In the report handed in by General Manager Cheng Sheng, don't look at 10,000 people, but you are assigned to more than a dozen branches and assigned to various positions, and it is really digested at once.
However, after discussing with Yin Jun, Le Yiling rejected his expansion proposal.
The reason is simple, the Kirin Group now has a total employment of more than 130,000 people in Xiangjiang, not counting the tens of thousands in the mainland and tens of thousands in Western Australia.
At this time last year, the number of employees at the Xiangjiang headquarters was just over 70,000.
With so many people added at once, there has been a lot of confusion in management.
Including the Kirin Toy Company, which has recruited 15,000 people last year.
According to the assessment and exploration of the head office, in fact, there are many problems, including the duplication of positions, the waste of manpower, the reduction of various efficiency, and so on.
If the integration is good, at least the productivity of Kirin Toys can be increased by 50%.
At this level, Cheng Sheng actually has to recruit another 10,000 people, which makes Le Yiling very doubtful about his ability to manage an increasingly large and complex toy company.
So Le Yiling not only refused, but also called him over, threw the investigation report to him, and scolded him directly.
After Cheng Sheng went back in fright, he hurriedly made various adjustments.
Fifteen middle- and lower-level managers were dismissed alone, and more than 100 people were dismissed for dereliction of duty and procrastination.
This set a record for the largest number of employees fired at one time by the Kirin Group.
If it weren't for the fact that the Kirin Group is attacking everywhere now, frantically buying land and buying houses, people in the outside world would wonder if the Kirin Group would not be able to survive.
The problems that have occurred in the Kirin Toys Company are actually the problems that have occurred in the Kirin Group in the past six months.
In the past, when the economy was not good, when everyone stuck to the original industry, they could still be careful not to make any mistakes.
But now that we have entered a period of growth, we are about to do a big job, and people's hearts are a little fluctuating, but they are not as down-to-earth as before.
To put it bluntly, this is also the treatment of Kirin Group is too good, the environment is too good, everyone thinks that the company is getting better and better, more and more rich, and naturally there will be more.
Leyiling also sees this trend.
The Kirin Group's Lantau development plan will be approved in the second half of the year at the latest, and the company's efforts will definitely be concentrated there.
If we don't deal with the Liufu Mountain headquarters first, it will definitely be detrimental to development if both ends are busy at that time.
Fortunately, Huo Jianning is back and can take over the real estate piece.
The goal set by Le Yiling for himself is to spend a year to sort out all the factories on the headquarters side, so that the company can regain its previous vitality, instead of the current model that is a bit impetuous and inefficient.
Yin Jun heard about it, and after Sister Le held a meeting to tell the people below what it meant, in just two days, the atmosphere of the company was completely renewed, and the efficiency of work increased by 30%!
Sure enough, she is the most resolute and most feared queen of music!
……
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