Chapter 84: Lao Cai asked to continue

If you can, put the book on the shelf, it is convenient for you and supports me, thank you very much!

I have been rolling in the mall for more than ten years, I have participated in various trainings, I have heard many inspirational stories of success, and I have been exposed to various advanced concepts.

is still the same sentence, if you say it, you must first fit your current self.

"Regardless of the brand, raw materials and price factors, style is a very important aspect when buying furniture. There are a lot of pictures in my history textbook, and I found that in the past, there were many regulations about furniture, what kind of chair people could sit on, what kind of bed to sleep on, so in the original time, our furniture was not more about how comfortable the people who used it, but for etiquette. For example, there is a picture of the dragon chair on the Jinluan Treasure Hall in the Forbidden City in our textbook, which is indeed majestic, but I think the emperor must not be very comfortable sitting on it. ”

In order to avoid revealing flaws, Feng Yiping said these words in combination with his current actual situation.

"The first thing people who buy furniture look at is the style, and it is also the style that can attract customers. If you want to buy well, first of all, it is best to have a new style. ”

A direct result of the fierce competition is that there are more and more similar products on the market, and they are highly homogeneous. If you don't look at the trademarks and put them together, the people who produced them may not be able to tell which one is which. At this time, the easiest way to do it is to develop a novel appearance.

To be honest, this Lao Cai really hasn't thought much about it, what he is thinking about now is mainly how to receive more orders. He has worked in the city furniture factory for almost his whole life, and some things have been solidified. On the original style, make some improvements, some fine-tuning, he can do it, but if it is really a new one, it is still difficult.

Feng Yiping probably knew his difficulties, and continued, "Now our housing, our lighting, our kitchen, our sanitary ware, many, many more, are all learned from the West or simply copied. The same goes for furniture, the West is not as particular as we are, it is how people are comfortable and how to come, so you can buy more professional journals like this, learn the style above, you are a master, and you can make some improvements. ”

The old man is still more cautious about changing these aspects, "Then if I make a new model, I think it won't be long before someone will definitely follow suit, and it's not the same as now." Lao Cai asked.

"This situation is definitely unavoidable," Feng Yiping said, and he has not experienced such a situation too little, "but sometimes it is like this, we are one step ahead, step by step, and if others follow suit, we will make some small changes next."

For example, add a bezel underneath, such as adding a hidden compartment in a drawer, such as leaving a space for a small safe, or put it together vertically next to it so that people can put a computer .......

You are an expert, there will be a lot of improvements that can be made, in short, others follow once, we add a little change, so that they always imitate, but never surpass. ”

These old Cai are proficient, but he is still a little hesitant, the style changes, involving too many things to change, Feng Yiping does not expect him to accept it all, so he changed the angle, "If the old business is not bad, and you can make money, then there is no need to make a big deal to make new ones, in fact, the new and old models are not important, but it is important to make money." ”

When Lao Cai heard this, he nodded.

Feng Yiping pointed to the coffee table in front of him and said, "For example, let's say that this coffee table, if in the future, everyone makes this one, the style is almost the same, the color is almost the same, the materials are almost the same, the price is about the same, even lower than ours, there is no money to be made." Then we simply don't do this one anymore, and make a new style out, and the pricing power is in our hands, so that we can make money. ”

In this way, Lao Cai listened a little, now that's it, everyone is not famous, things are almost the same, although there is also business, and there is still money to be made, but fighting back and forth, in the end, there must only be a price war, and there will definitely be no profit in the end.

"Wait a minute, I'm old and don't have a good memory, so I'll take a note. Old Cai Zhen ran over and brought a notebook and pen.

Lao Cai, like a student, carefully wrote down everything Feng Yiping said. In business, Feng Yiping didn't think that he was doing anything faceless, but felt that Lao Cai was a person who did things, and he admired him a little, it was rare for an old man to have such a spirit of learning.

"Wouldn't it be better for us to have a store?" Feng Yiping asked.

"Yes, the sales department, I have thought about it," said Cai Dexiang, "I originally planned to buy this piece of land, and then see a few houses in front of it to be used as a store, but now it seems that this matter has to be put aside." ”

In fact, with the current software and hardware in the factory, it is really inappropriate for the store to be placed at the gate of the factory, but due to the current identity, these are not to be said.

"In the store, in addition to our representative products, it is best to use good materials and make a set of high-end furniture. Although there may not be many people who buy it, it is good for upgrading our brand. ”

As soon as Lao Cai said this, he understood that many stores would have treasures such as town stores, and it would be good to do such a set in the store.

"Besides, there are a lot of rich people who have popped up in the past two years, and most people think that a few hundred yuan is too expensive, but they think that a few thousand yuan is not of grade. However, at present, there are many furniture on the market, and there are few high-end goods, which can also be used as a direction to kill two birds with one stone. ”

This Lao Cai also understands that although the amount of high-end is small, the profit is high.

"The last point may be in the long run, those styles in professional journals, if we make them and get the recognition of customers, then we can consider doing foreign trade. ”

"It's too difficult to do foreign trade!" Lao Cai was deeply touched by this. When he was still working in the city furniture factory, the enterprises that could earn foreign exchange were all star enterprises, and they were all celebrities in the eyes of governments at all levels.

At this time, of course, it is not easy to do foreign trade, you don't want to think about what self-support import and export rights, it is good to find a trading company to help you agent, even if you have to pay a high commission, even if you have to have an account period after the payment to the trading company, it doesn't matter, as long as you can do it.

Think about the furniture factories of average scale later, the foreign trade of a year is casually tens of millions, and now as long as there are millions of them, this factory will not develop?

"It's hard, and it's a long-term goal, but it doesn't hurt to prepare early. I read in the newspaper that the state has always strongly encouraged exports and also provided various subsidies, so this is a trend. Regarding our advantages, the newspaper also made it very clear that compared with developed countries, our labor costs are now very low, especially some products with low technical requirements, in the world, there is still a great cost advantage. So we should do this as soon as possible, and wait until all my peers realize that they are ready to do it, and then follow the trend, isn't that no advantage?"

"If you think about it, most of the foreign trade orders are settled in US dollars, not to mention more, a single order of tens of thousands of dollars, converted into RMB, that is, more than hundreds of thousands. Feng Yiping threw out a big cake.

In the past two years, the domestic economic situation has changed dramatically, and this year, the money is deposited in the bank, and the annualized rate of return is added up, so that later people dare not think that it is nearly 20%.

In addition, according to statistics, from the beginning of this year to the present, the exchange rate of the renminbi against the U.S. dollar has depreciated by half in half a year, so although the U.S. dollar is no longer called the U.S. dollar, but in these days, don't say that you can earn U.S. dollars, you can remit U.S. dollars, and you will make money.

Lao Cai didn't think about it at this time, you are a rural child, you have never seen tens of thousands of dollars, how can you talk about hundreds of thousands of things without changing your face, he is already immersed in the beautiful imagination of tens of millions of foreign trade business at this time.

"Yes, it's necessary to prepare early, prepare early," he was a little incoherent with excitement, and was stunned by the big cake of foreign trade thrown by Feng Yiping.

When other peers were still fighting in the one-third of an acre of land in front of him, he had already set his sights on the world, and felt that he had gone up to a new level and improved a realm.

Feng Yiping originally wanted to rush back to cook for his parents at noon, but when Lao Cai Dong asked and asked, he was still unsatisfied when he got lunch.

He didn't say everything, he understood some of the questions asked by Lao Cai, but he still pretended not to understand, and all the words he said were still more suitable for him now.

Cai Hong came over from work and was surprised to see that his father was like a primary school student, listening to Feng Yiping talking and taking notes, not refilling Feng Yiping's water, he was surprised, what is going on?

Lao Cai closed the notebook and patted it with his hand, "Sure enough, he is a hero who is a teenager and has to serve the old, this morning, I have benefited a lot, I have benefited a lot! Yiping, you say, how can I thank you?"

Feng Yiping showed off all morning, showing off so much, and he was also a little tired, so he drank the cup of tea in front of him. "I'm all talking about it, and I haven't tested it in practice, at most I'll give you a reference, what can I do to help?"

"Haha, you're still so modest, okay! Okay, let's go eat. ”

Feng Yiping followed behind, thought for a while and said, "Uncle Cai, if you can, do you really want to trouble you?"

"What's the trouble isn't troublesome, you say. Lao Cai also patted him on the shoulder, "Don't be so polite with me." ”

"Okay, that's the case, it's not a long-term solution for my parents to continue like this, it's too hard, and their current small stall may barely be enough to support their family, and there is no development. I thought, it's better to find a storefront, even if it's just to open a noodle restaurant, it's not like the current one. You're familiar, see if you can help us keep an eye on it?"

"You are really a filial child, your parents have a child like you, it is also their blessing! Don't worry, this matter will be on me, I will definitely find a satisfactory one for you, it is best to have a store downstairs, the kind that lives upstairs, this is also convenient, okay?"

"Of course that's good, then thank you Uncle Cai in advance!"

"You kid, I've told you, don't be so polite, go, there's nothing else to do, then eat first. ”