Chapter 55: "Counter-Strike" is on fire

In the face of new things, there are always people who sing well and sing badly. From the standpoint of the Vivendi executives, they don't want Blizzard to get up the least.

Because once that happens, they will be laughed at by the outside world. Laugh at them for being short-sighted and have no investment vision.

After hearing this, President Adrian sat in his seat and didn't say a word, he always felt a bad premonition in his heart, but he just couldn't say it.

However, what neither of them noticed was when the Counter-Strike pre-sale news was posted on Blizzard's website. The search engine of Google in the United States also displayed this information to users at the same time.

This display is point-in, but anyone who has searched for the game will see it. Thus increasing the exposure of the pre-sale.

Including the Amazon shopping platform, the pre-sale products of "Counter-Strike" have also jumped out, and users can pre-order CDKs directly through Amazon, which increases some traffic.

There is also his Vke video website, and the daily traffic and existing user base are not covered. Ma Wei even paid a sum of money for advertising and rented the front pages of many game information websites......

No one knows better than Mavi how the Internet operates.

The multi-pronged drainage method made "Counter-Strike" directly sell 20,000 copies in just four hours on the night of pre-sale, which is $560,000!

In the blink of an eye, you can earn back all the money for the T-90 tank and the C4 bomb!

The number of 20,000 copies is still rising! At about 6 a.m. the next day, it broke through the 30,000 mark! The results are so good that peers and the media can't understand them!

At 9 o'clock in the morning, in the conference room of Vivendi headquarters in France, President Adrian looked at the picture on the projector without saying a word. The above shows the sales figures for Blizzard's Counter-Strike pre-sale network. For every CDK sold, the 200,000 inventory on the website will be reduced.

It has now been reduced to 158,000 copies, which means that from 8 pm yesterday to 9 am today, in just 13 hours, Ma Wei's Blizzard has sold 42,000 CDKs, with a total amount of $1.176 million!

On either side of the conference table sat Vivendi's shareholders and executives. They, like President Adrian, looked at the dwindling numbers without saying a word.

After about a minute, Adrian reached out and rubbed his swollen temples, and then asked the higher-ups, "Tell me, what's going on?"

The Vivendi executives looked at each other. No one knows why Blizzard, which was originally in decline, has become a sweet potato in less than a month! If this level of popularity continues, 200,000 copies of the $5.6 million CDK will be sold out within a month. That's half the price they paid when they sold Blizzard!

The key is that this is still a pre-sale, to put it bluntly, it is a white wolf with empty gloves!

Seeing that the audience was silent and no one answered, Adrian turned his head to look at Vice President Leon. He clearly remembered that yesterday, Leon was still in front of him and said, "No player will spend money to buy a game of uncertain quality first." ”

So Adrian frowned and asked Leon, "Tell me what the hell is going on, and how did you go to Blizzard in the first place?"

Leon, who was sitting like pins and needles, had cold sweat on his back, and he didn't expect things to turn out like this. Originally, Blizzard was sold, and the board of directors praised him. But in the blink of an eye, the guns were all aimed at themselves. What is this called?

"This ...... Chairman, I didn't expect it, maybe the one named Ma Wei happened to have this game in his hand...... "When Leon spoke, his mind was full of pictures when he first met Ma Wei. I have to say that this white Russian youth is really too powerful. The company, which was obviously declining and exhausted, was revived by him at once, and it was a hat-trick!

The company has been transferred, and it is a legal process, and now it is too late for Vivendi to regret it. They can only watch Ma Wei's Blizzard company, which has made a lot of money before the game has even been released.

And they also miscalculated the popularity of Counter-Strike. Selling 200,000 copies of CDK is a piece of cake for it, and it will be sold out in less than two weeks. Many players who lagged behind in the news and did not grab the CDK have left messages in Blizzard's forums and strongly requested additional issuance.

"Damn! I managed to convince my parents to borrow a credit card to buy me a CDK! I didn't expect it to sell out so quickly!"

"Both of my friends were showing me off, and they got it, but I didn't. Strongly ask to sell some more!"

……

Due to the enthusiasm of the players, Mike, the president of Blizzard, who saw the comments in the message area, called Ma Wei very happily, "Hey, Chairman Ma Wei! I'm Mike, the 200,000 copies of "Counter-Strike" have all been sold! Now the company's customer service department has reflected, saying that many netizens have asked us to issue more, what ......do you think of this matter?"

Ma Wei, who received the call, had already taken a special plane and arrived at Washington Airport at this time, "Another 300,000 copies will be issued, and this time it will not be issued after it is sold out." Wait until the game is live. ”

Mavi knows the ins and outs of hunger marketing. Just like when a fruit mobile phone was sold in China, there was a lot of inventory, and it was sold in limited quantities. What you want is to whet the user's appetite.

However, the key is that the game concept of "Counter-Strike" is good, coupled with strong publicity, and the video is shocking, which immediately caught the attention of players.

"Okay! 300,000 copies, I'll go and let the technical department arrange it!" Mike, the president, really admired Ma Wei's methods. Not only him, but also the No. 70 employees of the entire Blizzard company, now have a very good impression of the new boss.

It is no exaggeration to say that Ma Wei led Blizzard out of adversity completely by himself. This alone is more than a thousand times better than the old club Vivendi!

Therefore, any strategy proposed by Ma Wei now, Mike and others will implement it almost unconditionally, and there will be no worries.

After a phone call with Blizzard's president, Mavey left the airport in his Humvee convoy. At this time, a text message from Jennifer came from her phone, "Did you get off the plane? I'll be waiting for you at the Marriott Hotel." ”

When Ma Wei saw the news, he almost wanted to be crooked, "Then I'll come and pick you up." ”

"Well, I'll see you then. Jennifer Yomawi met at the Marriott Hotel because she was having afternoon tea with her best friend.

Ma Wei put his phone aside. To say that this fool's phone is not as good as a smartphone at all. There is no camera function, and there is no Internet entertainment.

If it weren't for the fact that the time was not yet ripe, Ma Wei really wanted to invest money in Google immediately to develop smartphones and Android systems!