Chapter 54: Pre-sale is imminent

Just when netizens watched it with relish, the video progress bar soon reached the end. At this time, a promotional poster for the game "Counter-Strike" popped up.

It reads "first-person shooter battles", "realistic presentation of the battlefield" and other related introductions. And it is also equipped with a very appropriate "bandit police" confrontation picture, which makes people want to play at a glance.

When it comes to new media soft advertising, no one is more experienced than Ma Wei. After all, in the Internet in the previous life, advertising was simply pervasive. Watch a video pop-up ad, download resource pop-up ads, and sometimes even open the APP, you have to force a three-second ad......

But I have to say that Ma Wei's propaganda strategy is very effective. Soon, many netizens left messages under the video, asking the broadcaster where the game is available and why it can't be found on the Internet.

"Broadcaster, where can I buy the "Counter-Strike" you recommend?

"The game should be being promoted, it hasn't come out yet. But the picture of the tank being blown up is really handsome! I watched it back and forth 40 times!"

……

Ma Wei's C4 video, just two hours after it was released, there were more than 1,000 comments on the Internet and more than 30,000 viewers. Compared with those rich second generations in the United States who follow his videos, the popularity is more than 100 times higher......!

Two days later, Blizzard President Mike called and told Mavi that the pre-sale website was about to be ready, "Chairman Mavi, the pre-sale page of Counter-Strike is now in the final testing stage. It is expected to officially open at 8 p.m. the day after tomorrow. ”

"Okay, I got it. Mavi was lazily lying on the couch. 200,000 copies of the game CDK, priced at $28 each. As soon as the pre-sale concept is doubled, the game can net $5.6 million before it is made! Not to mention, when the game is launched, there will be even more money in that circle!

And Ma Wei doesn't have to worry about not being able to sell. To know how popular "Counter-Strike" was at the beginning, it was very exaggerated. The number of sales was more than 3 million sets! At that time, almost as long as people went to the Internet café, they could see a large number of people playing CS there.

In addition to the fact that the game is fun, it is also because there are not many games in 2000. There aren't many fun ones either.

"Chairman Ma Wei, will 200,000 copies of CDK be a bit ...... "President Mike is not a reborn, and Blizzard's development has not been smooth in the past two years. So the confidence is not very sufficient.

"Maybe that's not enough. Ma Wei said with a satellite phone. In this life, he is really promising, and the things he plays are high-end. Compared with the envy of the life of the rich second generation in China in the previous life, Ma Wei is now the envy of the rich second generation.

Mike was instructed to follow the established course. The pre-sale website has also been launched on the same day, and many videos and introductions about the "Counter-Strike" game have been put on Blizzard's official website for players to browse. It's just that it can't be pre-sold yet, and it won't be until 8 p.m. the day after tomorrow.

As soon as the "Counter-Strike" pre-sale website was launched, it was not the players who first learned the news. It's the group of information media that make a living in the game industry, as well as the major game companies that compete with Blizzard.

Of course, it also includes Blizzard's old employer, Vivendi. It has been following the company's dynamics since Blizzard was acquired by Mavi. This is a habit of speculators, just like men and women who break up and always pay attention to each other's lives.

In the office of the chairman of Vivendi, President Adrian wore a delicate black suit, holding the coffee freshly brewed by the secretary, and then leisurely looked at the company information collected by the secretary.

Adrian is a speculator by nature and likes to step in every industry. Relying on the money in his hands, he bought down those companies that had potential and just emerged. And then they are exploited, squeezed, until their potential is exhausted.

Therefore, Adrian, who is over 50 years old, has a scathing and mean face, and his whole temperament feels very fine, and he can't suffer losses.

As Adrian sipped his coffee, he watched the information in his hand. Suddenly, there was a line of text in it, and it suddenly caught his eye.

That's about Blizzard, which sold out a few weeks ago, and recently released a new game in pre-sale. 200,000 copies of the Counter-Strike CDK, each priced at $28, for a total of $5.6 million! That's half the price they paid for Blizzard.

After seeing this information, President Adrian immediately put down the coffee in his hand. Then he said to the French secretary standing in front of him, "Go, call Leon to my office!"

As a narcissistic speculator, Adrian can't stand his declining company, and in less than a month, he has been transformed into a chicken that lays golden eggs in the hands of others.

Out of narcissism, out of self-esteem, he doesn't want to see the company he sold and be revitalized by others. Even he instantly thought that it was not Blizzard's side that had already had the idea of this shooting game and deliberately concealed it from the headquarters. Just waiting for the transfer, it will shine in the hands of the new owner.

Five minutes later, Vice President Leon, who received the news, came to the office unaware. Adrian threw the information in his hand on the desk with an expressionless face, "Let's see! Blizzard, what's going on?"

Confused, Leon couldn't help but pick up the papers, and then he knew the reason why the president called him.

"Uh... Well, chairman, I visited Blizzard on the spot. The two games they have on hand are not called Counter-Strike. There are also no shooter battles like first-person perspectives. Leon confided everything he knew.

He was caught off guard by Ma Wei's hand now. I didn't expect Blizzard to make this reversal in such a short period of time.

"Do you think our decision to sell Blizzard is wrong?" said Adrian, the president, rubbing his temples. If Blizzard turns over in the hands of someone else, it will definitely be a slap in the face of his old club! That is, a slap in the face of Adrian.

After all, Blizzard's data and performance have been declining every day for the past two years. Game creativity and R&D capabilities are also much worse than before. This is a unanimous assessment by our Board of Directors. ”

Leon said and thought for a moment, then continued to Adrian, "Now that they've come up with a pre-sale game, maybe it's just their last struggle. Besides, who's going to pay for a game of unknown quality first? You're right, Chairman?"

In the face of new things, there are always people who sing well and sing badly. From the standpoint of the Vivendi executives, they don't want Blizzard to get up the least.