Time flies, and soon it is the end of July, the scorching summer season.

When the weather is fine, at noon, the streets are obviously much sparser than in other seasons, and the vehicles and pedestrians on the streets are also coming and going, and it is basically impossible to see a pair of young men and women gnawing at each other on the street.

But at night, men, women, and children who had been dormant for a day came out one after another.

As a result, it is difficult for the night market business in Yinma County not to be hot.

This season, almost every store and stall in the entire food street is doing so well that it is eye-catching.

There are only a handful, probably because the things are so unpalatable that they still look deserted.

Zhou An's fish-biting sheep-tyrannical crayfish obviously does not belong to the ranks of desertion, and this season is the time when his lobster shop is sucking money.

Every evening, the sun is still hanging in the sky, not to mention the business hours of 4:30, almost every day before 4 o'clock in the afternoon, there are diners who come to occupy seats first.

In college, many people have heard of the phenomenon of taking a book or a teacup to occupy a place in advance before self-study in the evening.

But when you go to a restaurant to eat and occupy a seat in advance, you won't see many people, right?

But this year, this is the case in his store.

The recent business situation of the rampaging crayfish is known to many people who often come to this street.

As a result, some people who want to come to dinner at night and are worried that the restaurant will be full and they can't grab a seat, so they think of the trick of taking a seat in advance.

For this phenomenon, Zhou An is actually helpless.

Because this will affect the turnover rate in his store, a table may be able to turn over ten times or eight times in one night, but because of this phenomenon of occupying seats in advance, the turnover rate may drop once or twice.

But there is no way, even if he knows that people are coming to occupy a seat in advance, he is not good at driving people away, not only can he not catch up, but he also has to entertain well.

After all, people are here to take care of his business, not really want to come to him to consume, who is willing to send someone to occupy a seat first?

Besides, people are also ruthless in occupying seats, and no one is so mad as to take a book or a teacup and put it there to occupy a seat.

One person will be sent over first, and a few cold dishes will be served first, and the others will slowly arrive.

Of course, there are benefits to this phenomenon.

- This phenomenon of occupying seats in advance appeared, and after it became more and more intense, and became a regular phenomenon, the business in his store became more and more popular during this time.

Almost every night before 6 o'clock, the store is full, and the upstairs and downstairs are full.

Not only that, but there was a long distance from the bar to the outside of the store, and there were still customers waiting in line for seats.

This kind of full state can generally last until after 9 p.m.

After half past ten in the middle of the night, there will be more diners in the store again, playing mahjong and finishing the game, driving a taxi to finish work, the young lady and young master finally getting off work in the entertainment venue, and the overtime work in the factory will not end until the end of the overtime...... And so on, people from all walks of life can often make his place full again at midnight.

The word "furious" of the rampaging crayfish, after a year, has become veritable again.

I don't know how many people are hot about the business in his shop.

No, the stalls selling crayfish on the street, in just half a month, have sprung up like mushrooms after the rain, and suddenly there are three more.

In addition, Zhou An also heard that a small shop near the entrance of the food street that is being renovated is also preparing to focus on crayfish.

In the face of such fierce market competition, it stands to reason that he should be a little nervous.

But no!

As the saying goes: this time, that time.

Last year, when he first sold crayfish, he fought with the big black fish Xu Shaoyong and sparked sparks, with open guns and hidden arrows.

But this year, in the face of more and more competitors, he is extremely calm.

Not only is it calm, but it is even enjoyable.

Is he perverted? Or is he complacent?

The answer is: neither!

The real reason is that he is fledgling, and those new competitors are actually not really regarded by him as opponents at all.

Not being afraid of challenges is one thing, but the main thing is that he thinks that the emergence of these new "competitors" will actually be more beneficial to him.

This seems like a paradox.

Why are there so many more business-grabbing people, but it is more beneficial to his business?

To put it bluntly, it's simple.

Four words - scale effect!

As the old saying goes: a lone branch is not spring, and a hundred flowers bloom in spring.

He saw very clearly, if he was the only one selling crayfish on this street, then it would be almost impossible for him to make the crayfish market in Yinma County completely prosperous.

But if there are more and more crayfish sold on this street, what impression will it give to diners who are new to this street, or who are not interested in eating crayfish before?

In his previous life, when he traveled from south to north, he had the experience of going to a strange city, and if he saw a lot of shops on a particular street that specialized in a certain dish, he would think: Is this dish a local specialty and famous dish? It should be unique, right?

Then, he wanted to try it, even if he didn't have time to do it at the time, and it wouldn't be long before curiosity drove him to try it.

And after tasting it, he will be eager to ask which restaurant is the most famous and authentic local dish for making this dish, and then he will go there again to try it.

This kind of mentality, he believes many people have.

For example, when you go to the capital, many people will want to try Quanjude's roast duck.

When I go to Nanjing, many people want to try the duck blood vermicelli soup there.

When I went to Tianjin, I wanted to try Goubuli buns.

His rampaging crayfish is now famous in Yinma County, but he is not so arrogant that everyone in the county has tasted it.

Business in his shop is very good, and this year is more prosperous than last year, but he believes it could be better.

And it takes effort!

It is not only necessary for him and all the staff in the store to work together, but also for competitors to work together to build a crayfish market in Yinma County.

Nowadays, crayfish with beer has not yet become the first choice for summer supper in Yinma County.

Only when there are more shops and stalls selling crayfish on this street will the group of diners who choose to eat this will get bigger and bigger.

He is very confident that everyone will work together to build a crayfish market, and his raging crayfish will definitely become the biggest winner.

He believes that the newly developed crayfish lovers will definitely come to him after trying other crayfish.

After all, today's Yinma County, in the crayfish, has the best reputation and the most famous, and it has long been labeled as "violent".

Oh, by the way, not only has the business in his store been booming recently, but the business of takeaway has also doubled.

No, Qu Yanyang came to tell him about increasing the number of delivery people.

This is the second time this month that she has told him to increase the number of delivery workers.

The first time she wanted to increase by five, Zhou An did as she wished.

This time she's going to add another ten.