urus is such a terrifying competitive ability, and the loss is not the opponent, otherwise it will definitely be bankrupt in minutes. One of the reasons why the price is so cost-effective is that the production plant is built in China. Another reason is that through the integration of the industrial chain, Mawei has greatly reduced the energy consumption of each link......

With the hot listing of Lamborghini Urus, there was an instant buying frenzy in China. Due to its superior performance, coupled with super high cost performance, as well as the mortgage loan solution provided by 4S dealerships when buying a vehicle. Attracted a large number of consumers.

Speaking of vehicle mortgage loans, this is also the operation of the reborn Ma Wei, based on the experience of his previous life. This makes it possible for Lamborghini manufacturers to directly advertise with the slogan "Minimum monthly payment of 3000, Lamborghini Urus drives home". Attracted a large number of people.

"Chairman Ma Wei, I will tell you a good news! Since our urus was launched, in just one month, 8,351 units have been booked in China! If this degree of development continues, the sales volume of this model alone will exceed 100,000 units within a year!" On the phone, the executive president of Lamborginia Asia-Pacific said excitedly to Ma Wei.

100,000 units of Lamborghini URUS, calculated at an average price of 1.8 million units, that is 180 billion yuan in sales! Folded into US dollars 24.5 billion! Excluding taxes and other costs, this sales can have a profit margin of about 15%, and it can bring nearly 4 billion US dollars in net profit to Mawei in a year!

Thanks to the success of the big boss strategy, Lamborghini opened up new markets. Coupled with the annual sales of big bulls and small cows, China alone can provide Lamborghini with a profit of at least 5.5 billion US dollars.

"Do a good job, continue to work hard, the quality of the car, plus after-sales service must be done well! This is our foothold. In the next few years, the demand trend of the domestic automobile market will be more obvious. "Mavi is not complacent about a little achievement. On the contrary, he also has to strictly remind his subordinates to manage everything well, so as not to make such a good start and end up being ruined.

"I understand, Chairman Ma Wei! We have been focusing on vehicle quality and after-sales service, and there will be no slackness!" said the CEO of Asia Pacific, who assured him on the phone. This year, he can be regarded as raising his eyebrows, compared to being overwhelmed by North America in previous years, this year he directly fought a turnaround.

"Well, if there's any problem, I'll get back in touch when the time comes. Oh yes, go to a press conference and get this news out by the way. Ma Wei nodded and instructed his subordinates.

Everything was going on as he had predicted, perfectly. The next step is to do the final net collection work. Let the British car companies that refuse to share resources take a good look at what kind of market they are abandoning.

I believe that after reading Lamborghini's results, they will figure it out one by one. After all, urus is taking the high-end suV route. Cars at this price can be sold so well, which shows that the consumption level of Chinese people is far from as low as Europe imagined.

"Okay, Chairman Ma Wei, I'll send someone to contact the reporter. The Chief Executive Officer of Asia Pacific, the honorable leader replied.

……

Two days later, when the news of Lamborghini Urus, which sold more than 8,000 units nationwide within a month, reached the UK. Originally, the three CEOs of MG Motors, Land Rover, and Jaguar Motors, who refused to share the core technology, were all surprised by the sales of Lamborghini URUS!

"This data is not wrong, right? The mid-to-high-end car market in country Z is actually so good? It can sell more than 8,000 vehicles a month, that is, $2 billion in sales? And this is still a model of URUS?" The CEO of Land Rover Motors was stunned at his desk in disbelief.

He knows that the domestic automobile market has great potential for development. But I didn't expect it to be huge now.

The key is that they Land Rover Motors, which are also mid-to-high-end SUVs, if they are like Lamborghini, they will make joint ventures with domestic car companies to greatly reduce vehicle costs and seize the domestic market. Then the estimated results will not be much worse than urus. After all, the consumption level of the Chinese people is over there, and this is what they Land Rover must face again.

"Chairman, we have verified the data, and there should be no problems. The male assistant replied truthfully.

"Give me the contact information of the president of FAW Group in country Z. Also, arrange a plane, in the next few days, I may have to go to country Z again. "The CEO of Land Rover Motors, make a decision in his heart. Technology sharing, technology sharing! I can't help children with wolves.

Just like a Russian young man said when he left, if he didn't share the core technology, he wanted to empty the gloves and seize the domestic market. This is not possible and cannot be allowed to happen.

With the president of Land Rover Motors, the same decision was made by MG Motors, the CEO of Jaguar Motors, who was with him some time ago.

What is even unexpected is that those super luxury car brands such as "Aston Martin", "Rolls-Royce", and "Bentley", which were not active in the domestic market, also paid attention to country Z at this time......

However, Ma Wei, on his part, did not immediately agree. The reason for this is that "Aston Martin" and "Rolls-Royce" were arrogant at the beginning, which led Mavi to list them as "future acquisition targets".

Now, if we help them out of this predicament, there will be no day when they will be acquired. It's not to blame Ma Wei for being ruthless, it's to blame them for not seizing the opportunity. Like Land Rover and Jaguar, how good it is to obediently obey the arrangement. It's not such a good thing to regret it now......

With the renegotiation of British car companies, the CEOs of FAW Group, Shangyan Automobile and other group companies have personally called Ma Wei to thank him for his help.

"Mr. Ma Wei, thank you so much this time! Fortunately, with your intervention, otherwise there would be no results we have achieved now! Jaguar decided to share their core technology and build the automobile engine in China. The CEO of FAW Group sincerely thanked him on the phone.

"Oh, by the way, Mr. Mavi, we have already rejected yesterday the joint venture of Volkswagen, Mercedes-Benz, Audi and other car brands in Germany. "Due to the change of thinking of British car companies, those car brands in Germany and France suddenly have no advantage.

Unless they are also willing to share engine-related technology like British companies, otherwise the domestic cake will never have their share.

"You're welcome, Mr. Wang, I'm just lucky, and I just got right. ”