"Let's make peace!"

Zhou Zhou looked at the message sent by Fang Yun and was stunned for almost two minutes, before he put his finger on the keyboard and typed a sentence, "Okay." ”

There must be mustard, but old age and death do not get along.

Friendships among girls are sometimes strange, and it has even been said that 'there are very few friendships between women, and when they do, it is not between women and women, but one of them, most of them is masculine'.

The self-deprecating phrase 'plastic sisters' is not a mistake.

"I went to sleep first. ”

Without waiting for Fang Yun's next words to come out, Zhou Zhou sent such a sentence that directly blocked the remaining words in her heart.

"Good night!"

After this sentence was issued, Fang Yun threw the phone aside, and the whole person lay on the bed and tossed over and over and couldn't sleep.

Unable to fall asleep with something on her mind, Fang Yun picked up her mobile phone again and opened "Cool Running Every Day", and after opening it, she remembered a very important thing.

This game is from Sixty Nine Technology Co., Ltd., right?

69 Technology seems to have a deep relationship with Wei Kun, does this mean that the money he charged ended up flowing into Wei Kun's money bag?

Assi!

It was for this reason that after Fang Yun entered the game interface, she looked at her character cat Xiaomeng and the moon pet topaz spirit cat that she had liver down a few days ago, as well as the mount Orange Wings, which she spent a lot of money and time to get, and the more she thought about it, the more she felt that she was definitely spending so much money because of her brains at that time.

If she had known this situation, she wouldn't have charged a dime.

Pressing the 'home' button to switch back to the home screen, Fang Yun's fingers pressed on the application for a long time and was not willing to delete, it took so much time and energy, not to mention investing a lot of money, where was he willing to delete it for a while, this is the 'sunk cost' that Wei Kun had been mentioning before.

Whether it is an online game in the past or a mobile game now, there is only one core: to do tasks, become stronger, to do difficult tasks, and then to become stronger, to do more difficult tasks, to become stronger, and the sunk cost accumulates little by little, trapping players in this endless loop.

The more energy, time, and money players invest in the game, the less willing they are to get out of the pit, and most of them will behave irrationally because of the 'sunk cost', which simply means 'the greater the pour, the harder it is to let go'.

'Sunk cost', also known as concord cost, refers to the cost that has already occurred in the past and cannot be changed by any decision in the present or in the future. Although rationality tells us that giving up sunk costs and stopping losses in time is the most correct decision, people are often not such rational creatures, reluctant to give up the initial investment, and do not want to let the sunk costs be directly lost.

Fang Yun played a game with all her heart, and then returned to the main interface of the game, looked at the leaderboard and returned to the first place, Mao Xiaomeng's triple jump plus the bonus of the pet easily made her occupy the first place in the leaderboard, and she felt a little more comfortable when she saw this.

The guilt of charging money to play games is also much less, and judging from the results, her money is worth it, she thinks for herself.

So, in many cases, why players can't fight game developers, here's why.

The two most difficult things in the world are putting one's own thoughts into someone else's head and putting other people's money in one's own pocket, the former is successful as a teacher, and the latter is successful as a boss. It is the wife who succeeds in both.

Game manufacturers don't need to do the former, it just needs to do the latter.

You feel twice as much pain as you do when you watch money go away from you as much as you feel when you get something of equal value.

That's why the main marketing strategy is to try to convince you that something you want is definitely worth it – so that the joy you feel at getting it outweighs the pain when you pay for it. If this sales pitch is successful, you'll feel like you're actually losing nothing, and not only that, you'll feel like you've picked up a big bargain.

"I won't recharge money if I kill in the future!"

After playing two more games, Fang Yun persuaded herself in her heart.

……………………

In the previous life, "Cool Running Every Day" did not play a very big role in the communication and promotion of WeChat, on the contrary, it had an indelible effect on the revenue addition of "Cool Running Every Day", whether it was from the game release or the import of a large number of player user relationship chains, social elements have irreplaceable value for the activity and retention rate of users in the game.

In the early stage of the development of the mobile game industry, when mobile games have become a popular form of entertainment, the dilemma facing practitioners is how to make casual games with large-scale low-paying users break through their own commercial limitations, and at the same time must reduce the loss of users.

"Cool Running Every Day" has taught practitioners a good lesson.

At present, the number of registered users of the Pro APP is naturally not comparable, but the difference between Pro and WeChat in terms of the number of active users is not too big, the difference is tens of millions, compared to the number of registered users, it is such a gap, and the results achieved by "Cool Running Every Day" do not have to be bad in the previous life.

For Wu Tong's mobile game team, how to balance the different demands of mass free users and small-scale paying players for the game has become a long-term problem.

One of the most obvious reasons why Bilin's "Cool Running Every Day" has been such a great success is that the more and more active friends you play with in the game, the less likely it is to lose users of the game. This means that the game must take care of a large number of free players, and if this base of users is not active enough or churned, the cultivation of paying users will also lack an attractive gaming environment.

A week after the launch of "Everyday Cool Run", the game operation launched a celebration to celebrate the first place in the number of downloads of Android and Apple games after the game was launched, which to some extent was a concession to players.

Immediately after the celebration is a new character, a new pet, a new way to play, mobile games are different from terminal games, and they need to be 'fast, accurate and ruthless' in the version update, and even the time to update the version once a month is a bit long, after all, if you want the game to be hot, new things at least have to be sung by you to stop me from appearing, take advantage of the heat, and make persistent efforts.

So not long after Fang Yun threw down her phone and fell asleep, a version update trailer was quietly launched in the game area adjacent to "Cool Running Every Day".

'Blade Baby & Icewolf' Shines Today

'Dear Cool Runners,

The highly anticipated new character "Blade Baby" and the new mount "Icewolf" are officially unveiled today, bringing you a new and cool new experience. ’

Cool Running Pit... The road to making money will not stop for a while......