The popularity of "Everyday Cool Running" can be regarded as igniting the fire of casual cool running games.

In the past, when it came to parkour games, the first thing that came to everyone's mind was "Temple Run" and "Subway Surfers", which are parkour games with a fixed perspective behind them, but the emergence of the side-scrolling casual cartoon game "Cool Running Every Day" can be regarded as breaking everyone's fixed view of this type of game.

More importantly, the emergence of Cool Run every day has reshaped everyone's perception of casual games, and casual social games can also make a lot of money!

The words of Wu Tong, the head of the mobile game project team at the media open day, were written in the reports by the majority of the media and regarded as a classic by countless game producers.

"What I'm going to talk about is my personal understanding, I think there have to be some elements to casual games, and before I talked about this theory, I think games are divided into two categories in an extreme way, one is a test tube, and the other is a plate. ”

Wu Tong also said, "In my opinion, the test tube is a heavy game, its opening is very small, it is very deep, if you take it to catch the rain, you will find it difficult to catch it, but you can also catch a lot." The plate is a casual game, you can take it to catch water, it's easy to catch, but it's shallow. If you deform the test tube and turn it into a data mode, you will find that its horizontal axis is actually the user base, and its depth is its payment capacity ARPPU.

"Heavy games are actually complicated. In terms of subject matter, there are very few game themes, although the Three Kingdoms have done a lot, but it is also a niche theme. From a complex point of view, because heavy games are complex, there are many concepts, there are many systems, and various values and attributes, for the vast majority of people, it is not so easy to understand, and he needs to spend more time knowing how to play this game. ”

"From this point of view, even if there are things like "World of Warcraft", we have the impression that there were 1 million PCUs in China and more than 10 million MAUs in the world, but I think it is also a niche game, because there are more than 7 billion people in the world, but its payment power is very strong. ”

"Casual games must pay attention to the improvement of details, quality determines success or failure, casual games must be piled up by small fun, the game system is simple and durable, although the user ARRPU is low, but the audience is much wider, because players can play and understand, and the user experience is much better......

It is precisely because of these words that in less than half a month, at least seven or eight domestic casual parkour games have emerged, all of which are supported by different IPs, such as bear infested, Ultraman, etc., aiming at the children's market.

These games are very similar to "Cool Running Every Day" in terms of gameplay and creativity, and many players have left messages in the game circle, wanting 69 Technology to punish these game companies.

But the difficulty is here, you have to say that plagiarism is a bit reluctant, after all, the values, original paintings, and models of these games are not the same, and the gameplay creativity is not protected in law.

This is like the players of "Running Kart" always complain about the plagiarism of "QQ Speed", in fact, in terms of gameplay, both games are "plagiarism" of "Mario Kart", as the saying goes, "Big brother, don't laugh at second brother", in fact, they are the same.

Of course, when encountering that kind of value is copied and plagiarized, the legal department of 69 Technology is not idle, pulls it out to practice, and first sends a few lawyer's letters to warn and court leaflets to warn.

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The phrase "break through yourself, Linlang Sky" is believed to be familiar to many players, and the J4 Center of Linlang Sky Studio is a game production team under the entire studio.

Speaking of the J4 Center of Linlang Sky Studio, the most famous game should be the TPS game "Gun God Chronicle", which was just announced for testing in February this year, and its unique nine-class gameplay has also attracted many people to come, and the exquisite female professional characters have made many female players flock to it.

Although there has been gossip within the studio recently that Linlang Sky Studio is going to merge with TiMi Studios, for this group of programmers who are addicted to games, no matter where they go, they are making games, and there is not much difference in nature.

Overall, the atmosphere inside the studio is calm.

"I think we should still follow up on casual cool running games, we can't say that if there is a "Cool Running Every Day" on the market, we won't make it, and the market will win one point at a time. At the internal meeting of the J4 Center's game team, the head of the J4 Center said to his immediate boss, Yao Xiaoguang.

"This is the game research report I did during this time, although players are talking about the game "Cool Running Every Day", but we sent out 100,000 questionnaires show that if we make a casual cool running game, then more than 80% of players will still choose to experience it. ”

The survey submitted by the person in charge of the J4 center is very detailed and credible, which is the power of QQ pop-ups, if other companies want to get such a detailed questionnaire, it will cost at least hundreds of thousands.

Yao Xiaoguang looked at the results of the questionnaire and asked his subordinates questions from time to time, although he was arrested by his subordinates for a meeting, he did not have a trace of displeasure.

This can be said to be an internal tradition in Linlangtian, the project of the game is not Yao Xiaoguang's final say, but the team leaders of each center of the studio put forward ideas, and then conduct internal discussions, if the feasibility is high, they will invest in the production of personnel.

The leaders of each team sat in the conference room, and the person in charge of the J4 Center continued to talk about his thoughts without any anxiety in the face of his colleagues and superiors.

"I found the registered trademarks of 69 Technology in the recent period on the national trademark network, including 'Everyday Aircraft War' and 'Everyday Elimination', etc., which can be seen that 69 Technology is to create this series of products called 'Everyday '. ”

Yao Xiaoguang really doesn't know this mentioned by the person in charge of J4, after all, as the vice president of Tencent Group, he is also entangled in everything on weekdays, and not everything can be taken into account.

If the ambition of 69 Technology is so great, then it is necessary to raise its threat level even higher.

The mobile game market is the focus of Tencent's game department in the future, and the merger plan of TiMi and Linlang Tianshang is also a change made for the transformation of Tencent's development goals.

"Mr. Yao, my idea is that since 69 Technology wants to create its own 'Tiantian series', then we also have to follow up, how about the name 'National Cool Run'? and we can also create our own 'National' series. ”