Xiao Zhao smiled when he heard this, "There is indeed a way to deal with it." ”

Vice President Xilang was immediately overjoyed when he heard this: "What is the solution? ”

Xilang's other advertising people listened to Xiao Zhao's words, but their expressions were a little complicated, because Xiao Zhao looked very incompetent like this, but they didn't have a good coping plan at this time, so they had to listen to Xiao Zhao's.

"It's nothing more than making an equally flattering advertisement that compares with Bai's. Xiao Zhao said: "But I'm not going to do that." ”

"Why?" Vice President Xilang and the others almost said in unison, Xiao Zhao said that he had a way to deal with it, and it seemed that Xilang and the others were very incompetent, and now people still looked like they were too incompetent, because they couldn't think of an idea to deal with it.

"Bai's sales decline has lasted almost half a year, this marketing plan is estimated to have been prepared for a long time to get out, just want to rely on this to fight a turnaround, but they want to recover immediately is a fool's dream, so, in fact, now our best response is not to fight with them in marketing, but to drag them into the abyss of the price war, I have studied, Bai's is now the focus of the industry to collectively shift to the entertainment industry, most of the funds are laid on the entertainment industry, so they don't have so much cash flow in their hands now, as long as they dare to fight a price war with us, at most half a year, Bai's mineral water will inevitably be dragged down by usXiao Zhao said.

"Is there a price war? Vice President Xilang groaned when he heard this, this is not to say that he doesn't believe in Xiao Zhao's ability, but he has to think more, the price war is not so easy to fight, because once the price war starts, it means that they have opened the most cruel war mode in the mineral water market, once the war is opened, it will not be controlled by anyone, and in the end, it really depends on who has more money and who can hold on.

You suddenly lower the price, consumers see, ouch, this mineral water is so cheap, let's buy theirs, then other companies are willing? Okay, you don't play according to the routine to play the price reduction, right? I also drop! I have more than you! There is a kind of you still come! Ouch, I wipe you really come? Then I will continue to fall! Come again? Come again, come again! Fall and fall profits, but there will be no profits, and if there is no profit, it will be a loss-making transaction.

And this is just to say that there are a lot of liquidity in the hands of large enterprises, those small enterprises once there is no profit minutes will be strangled by this price war, the price war is a battle of Verdun without gunpowder, the last can be left, but also a lot of anger, of course, if you survive in the end, the return is also very rich, because there are few players in the market at that time.

"Vice President, we are now the leading enterprise in the mineral water industry, even if there is a price war, it will only be other brands that are not as good as us, and in the end, we are really the only ones in the market who have the final say, even if we can't monopolize at that time, there is absolutely no one who can compete with us, while other companies have not yet reacted, the opportunity must not be missed, Vice President!" Xiao Zhao lobbied the vice president.

Vice President Xilang shook his head for a long time and said, "I can't be the master of this, I have to report to the president first." "How obvious, if a company starts the hell survival mode in the market, if the president actually didn't know in advance, wouldn't it be a joke? But obviously, after thinking about it, Vice President Xilang is also very interested in Xiao Zhao's kind of idea, because if Xilang can really win the position of no one to compete in the future, the return is far greater than the loss, because the drinking water market is a 100-billion-level industry that will never age!

Xiao Zhao didn't say anything more when he heard this, he also knew that this matter had to be decided by the president himself, because the price war is different from general marketing, it is related to the future of the enterprise, and a careless accident is likely to be doomed, because although Xilang is now second to none with the mineral water market, there are not many companies that can compete with them, and there are still three or four.

"Okay, that's it for today, you all wait for me to reply, and then we'll work out the next step. Vice President Xilang felt that he had gained a lot today, so he nodded and said that he would be here first today.

As he spoke, he stood up and walked out, patted Xiao Zhao's shoulder when he walked to Xiao Zhao's side and said, "I'll just say that I didn't misunderstand you, I really dug you up at the beginning, do it well, if this thing is really done, I will promote you with the president as the administrative manager of the marketing department." ”

"Hey, vice president, you go slowly. Xiao Zhao smiled and nodded.

When the others heard this, they looked at the vice president and Xiao Zhao in their hearts, not to mention it, because such a big opportunity was put in front of them, and they were stunned that no one took it seriously, and as a result, Xiao Zhao showed his face.

With that, Vice President Yoro left.

"Congratulations, Xiao Zhao, you're going to be promoted!" someone congratulated Xiao Zhao with a smile on his face.

"I knew that Xiao Zhao was so powerful, you saw it when you did the linkage of 100 cities, don't forget us in the future!"

"That's right, we're all brothers from the trenches!"

"I'm going to have a treat, I'm promoted!"

"Hehe, happy and happy, I'll treat you in the evening, Nancheng Villa. Xiao Zhao accepted the compliment with a smile on his face, but what he thought in his heart was not like that at all, because when he first came, it was also this group of guys who excluded him the most, originally the Baicheng linkage was his creative idea, Leng was plagiarized and replaced, and he was not angry, and he was not a broad-minded person, how obvious, if he was really broad-minded enough to care about it, then he would not come out of the Bai family.

At that time, there was a big fuss, but there was no way, even if he made trouble again, he couldn't make trouble with the boss, and there was still no way to make the trouble, so he had to find a way again, he had planned to do it today, if he couldn't get the vice president to notice him again, he planned to jump again, anyway, he had the ability, and he still cared about how many times he jumped the job? As a result, it seems that the vice president's reaction this time is very reliable, and he settled down, but to say that the past is not careful, it is impossible, who took his proposal at the beginning, sooner or later he will have to make that person pay the price.

And this is just the reaction of a company in Xilang, as for other companies, in fact, they are all about the same, are trying to deal with it, but no one is as ruthless as Xiao Zhao, come up and go straight to the most cruel mode of the industry to greet, it is indeed the most cruel, under such a competition model, in the end the industry can be left with absolutely not many enterprises, the vast majority of enterprises either take advantage of the current hurry to change production and retreat from the mineral water industry, or finally be dragged down and closed, there is no third way to go, because this is the most white-hot and cruel competition model, if you are not caught, you will be strangled, do not believe that there are still a few companies left in the shared bicycle to know, and the lack of financial resources will be strangled out in minutes。

(End of chapter)