Chapter 741: Let's Burn Money Together! (Chapter 3)
The employees of Bai's mineral water industry are crazy these days, because the sales volume is rolling up, it is really happier than the New Year, at this rate, they can complete the sales of a whole year in four months at most!
The Bai clan was crazy with joy, and countless people in the outside world were also shocked by their rising speed. [,Wanjuan Bar].org
"Bai's Mineral Water Achieves Sales Reversal!"
"Bai's Mineral Water Sales Greatly Increased!"
"Bai's Mineral Water Sells Crazy! Sales Rose by 200% in the Same Period!"
"The Marketing Miracle of Bai's Mineral Water!"
"Xu Xuan Pin has created a Bai's mineral spring marketing miracle!"
"How many industries do you want to get involved in?!"
"Another miracle!"
……
Seeing the news that suddenly broke out, netizens almost vomited to death with a mouthful of old blood.
"I'll wipe it, why is this grandson stealing a job again? Can't you mix your entertainment industry with your words? You can't grab a job with the advertising industry and make a few bucks!"
"That's it, this grandson is so shameless, he even grabs the job of advertising, shameless!"
"Seriously despise, do you want to be ashamed of professional households who grab jobs?"
"Defeat Xu Xuan and resist uncontrolled job grabbing!"
"Yes, resist uncontrolled job grabbing!"
"Call for Xu Duan to be driven out of the job-grabbing world!"
"Yes, we must be driven out of the world of grabbing jobs, this grandson is shameless, and he wants to grab any job when he sees it!"
"Drive Xu Duan out of the republic, and don't be afraid to hold on to robbing so many jobs without shame!"
"That's it, drive Xu Duan out of the earth, what are you doing with so many jobs with stinky and shameless guns?!"
……
Netizens were screaming and appealing to resist Xu Xuan's unrestrained behavior of grabbing jobs, and they were resisting, and suddenly it broke out on the Internet that the price of Xilang brand drinking water was lowered by 10% across the board.
Immediately, the official website of Xilang updated the price of various types of drinking water in barrels and bottles, and sure enough, it was reduced by 10% across the board.
As soon as the news came out, there was an uproar, and the onlookers just watched Yile and thought that they would have a cheaper choice to buy water in the future, but the industry was really turned upside down, because this is the signal of war, and it is the most brutal war.
"I'm going, Xilang, is this crazy? At this time, there will be a price war, but it's okay?" a vice president of an enterprise saw the news and complained, obviously their company is not small, otherwise they would not be in the mood to complain at this time.
"I don't know if they're crazy or not, anyway, I'm going crazy, this Nima directly compresses 10% of the industry's profits, and how much profit is it for drinking water to be together, they play like this!" said an executive president.
"This is too lacking in morality, isn't it? Originally, the production cost of our small enterprises is high, and we are still fighting a price war, how can we live?" The boss of a small business directly scolded, he was indeed right, the smaller the enterprise, the higher the production cost, which is also the most miserable situation for small enterprises in the face of the price war, because they really have no advantage in price.
"Damn! Look, Master Long has also lowered the price, 12 percent of the price!
"Damn, Heineken has also reduced the price, 12 percent!"
"I'll go, Changbai Mountain has also reduced its price, and it's also 12 percent!"
"It's all crazy, how can you live like this?"
"I can't live!"
……
Those companies that can compete with Xilang have all reduced prices in the first time, and almost Xilang's price reduction has been reduced in less than half a day.
In an instant, the entire drinking water market is full of mourning, big brands have reduced prices, and other brands can only follow the price reduction, because if the price is not reduced, the market will be gone, and the saddest thing is that those small brands, the price is not competitive, the brand has no influence, and there is not much money in hand.
After seeing this scene, some CEOs of enterprises with a keen sense of smell and a small industry saw this scene, and began to shut down the production line without saying a word, and cut prices more sharply to clean up inventory to prepare for the transfer of production.
In fact, this scene is not surprising, because it will happen sooner or later, the drinking water market has been growing savagely for seven or eight years, and it is almost considered to have reached the ceiling of the industryIf you imagine that you can only grab the market from other companies as before, and once this happens, the price war is completely inevitable.
There are more than a thousand drinking water companies in the drinking water market, how can there be no one to clean up players with so many players at the same time? No one did this before just because the market is still in the development stage, and it is far from saturation, and now the market is saturated, so even if Xilang does not start the price war now, it will not be long before other companies will do this, because the only rule of the mall is that the weak eat the strong, and players who are not strong enough will inevitably be cleaned up, and if you want to survive in the end, don't think about it if you don't have money, small businesses are all cannon fodder.
However, at this time, the most uncomfortable is not the small enterprises, but those players who can be regarded as large but not the top brands in the industry, let them shut down the enterprise and change production now? Who the is willing to do it? Is it easy for me to do such a large-scale industry? Suddenly you tell me that I want to change production, why the should I do it? But hard top? It is likely that it will not be able to reach the end, because the capital chain is not as good as those top brands, once it can't withstand it in the end, it will be a disaster, and it is not a dream to go bankrupt in minutes, and it is more devastating than a change.
Bai's was not in this column, it is said that Bai's is a veteran player in the internal beta version of the mineral water industry, how can it be regarded as the top 20 domestic drinking water brands, it should be very financially powerful to fight this price war, but the reality is just like what Xiao Zhao said, the current Bai's industry focuses on the entertainment industry, they shop too big, spend too much money, and now the liquidity in their hands is really quite limited, so even if Lin Ling is really smart, even if Lin Ling is also very capable, she is helpless in such a pure money-burning entertainment activity, because now the opponent does not compare with her marketing level management ability at allPeople just rely on the money in their hands to compare with you who has money, and who has no money? Out! It's as simple and rude as it gets.
However, when Xu Duan saw this scene of the drinking water market, he grinned, because he had seen this scene in his previous life, when Master Kong unified the price war of Lebai's drinking water players and called a dire situation, and countless small enterprises disappeared, and now this scene appears, can he not be familiar? However, he has a way to solve this price war that makes Lin Ling helpless, because he knows that there is a company that did not participate in the price war back then, and it is not good, that company handed over Nongfu Spring, which is the original creator of the advertisement that Xu Duan gave to Lin Ling, but if Bai wants him to help solve this trouble, it is impossible not to pay the price of blood, because he has been waiting for this scene to appear.