The communication unconsciously shifted to the video, and the two looked at each other's appearance in the video, but they didn't speak, and a warm atmosphere slowly flowed through it.

He Jinxia looked at it, stretched out his hand and rubbed his eyes.

Sheng Yan saw it and whispered, "Close your eyes and sleep, I'll tell you a story." ”

He Jinxia knocked a few words over: "What about you?"

Sheng Yan replied: "I'll sleep again when I put you to sleep, watch you sleep." ”

He Jinxia's face was embarrassed, and she inexplicably felt that Sheng Yan was raising her as a child.

But the two haven't seen each other for a long time, and filming in the crew relies on video chats at night, and now she is not in the film and television city, and the distance between them is even more longing.

He Jinxia pointed the phone at herself, and when she closed her eyes and rested, she was still thinking, just be naïve, she is spoiled anyway.

However, here in Sheng Yan, it is the same idea.

So, who is spoiling whom, who is used to whom, maybe it is ╮(╯▽╰)╭!

The next day, He Jinxia had just gotten up when he received a call from Luo You.

Now her career has been developing, her popularity is increasing, the team has been established, and all affairs are being carried out in an orderly manner.

Luo You is more in the office, sorting out a lot of notices for her, selecting useful ones for her, planning her career arrangements, dealing with crisis public relations about her on the Internet, etc., and stabilizing the morale of the army in the rear.

Luo You called early in the morning, and He Jinxia's eyes were condensed, and he had a bad premonition.

Picking up the phone, sure enough, Luo You brought no good news.

He asked, "Have you had any quarrels with people recently, or have you offended anyone?"

He Jinxia thought about it carefully, frowned, and said: "The recent itinerary has been following the movie crew to run publicity, and the people I have contacted are all crew members, and there are no outsiders. ”

Luo You: "That's right, did you make anyone unhappy in the crew?"

He Jinxia's mind immediately remembered the incident of Li Li last night.

She asked rhetorically, "How?"

Luo You: "In the early hours of this morning, you were suddenly exposed by a bunch of marketing accounts on the Internet, hyping the news that you played a big name before, saying that you didn't respect your predecessors after you became popular, and that you didn't have a good relationship with JY members and so on. ”

At the end, he said with great certainty: "This is definitely a plan by someone with a heart, someone wants to hack you, and they are reluctant to pay for a time period with high traffic to send a press release, so they can only hide in the dark and choose to send it at two or three o'clock in the morning, three or four o'clock in the morning." ”

He Jinxia's brows furrowed, and said, "I know who it is, it's Li Li." ”

Luo You was a little surprised: "Is it her? Why doesn't she learn to be obedient, she has been scolded so badly by your fans and still wants to attack you?"

He Jinxia told Luo You all about Li Li holding her hand last night and saying that she wanted to take a group photo and spread the blog.

After listening to this, Luo You sighed: "Li Li's IQ is amazing, and it is amazing to be able to enter the entertainment industry and mix in the second line, and none of the people she meets want to fix her." ”

Otherwise, as soon as she makes a casual move, she can be knocked into the dust, according to Li Li's temperament, it is not too easy to be caught.

He Jinxia said lightly: "The family is rich and powerful, and the first-line stars are unwilling to go against her family, how can they fix her?"

Luo You pondered for a while, and said: "Li Li can bear it here, continue to endure it, her family background is really not easy to mess with, and there is Dong Qin in the crew, so she can only play these little tricks in secret."

I have already given you a comment on public opinion and public relations, smearing in the early morning is nothing, fans will explain it for you when they see it, and in turn, they will scold the marketing account for being idle and having nothing to do, and they have been doing it for several months and have taken it out to fry.

Now I'm waiting for your movie to be released, and after the movie is released, I can take some clips and send you a press release, and then I can reverse the impression of passers-by on you, work hard to film, stabilize the quality of the work, and break everything. ”

He Jinxia responded, "Okay." ”

Before hanging up the phone, Luo You said meaningfully: "Jin Xia, I know you don't want to get some means, but if people don't offend me, I won't offend people, there is no reason for others to come to beat you, you have to take the initiative to be beaten, if Li Li continues to go too far, I will do some counterattack here." ”

He Jinxia's eyes condensed slightly, and he said lightly: "Brother Luo, everything is up to you, you can do what you want, I'm not the Holy Mother, I understand what you say, I just don't want to be entangled in these things, but——"

As soon as her words changed, she said sonorously: "If someone bullies me again and again, there is no need to endure it, you can just watch it, you don't need my consent." ”

Luo You praised: "Okay, you know the general situation and understand the proportions, it's hard if you want to be hot, hang up!"

Listening to the busy sound coming from the mobile phone, He Jinxia put down the mobile phone, and reacted in hindsight that Luo You's words just now were self-selling and boasting.

She smiled lightly, washed up, and threw herself back into the busy publicity.

Time flies, He Jinxia has been in Huadu for a whole week, she has almost no rest time this week, and she is either shooting magazines or on the way to shoot magazines every day.

The only consolation is that she is not alone, the entire crew, including Song Zilin, is so busy.

Dong Qin intends to shoot more magazines to promote the crew, and it is impossible to shoot a record of seventy or eighty books a month, but the speed of shooting one book a day must keep up, and strive to attract the attention of fashion people by shooting magazines and conquer the high-end fashion industry.

At the same time, the hard publicity of "Chen Xiaohui Rushing Forward!" began to be laid one after another.

What is hard broad?

The simple and straightforward explanation is advertising slots.

The hard publicity of the movie is generally to buy the advertising space of bus stops, subway high-speed rail platforms, airports, cinema halls, commercial real estate, web portals and other places, and paste their own movie posters.

Advertising space with a good location is definitely more expensive than advertising space with a poor location, and if the crew wants to start running a month before the release, the price will have to be doubled.

Many crews will spend half or more of their total marketing expenses on hard advertising, which is a proper way to spend real money, just to be familiar in front of the public.

At that time, when the movie was filmed, Dong Qin said that this was a movie with tens of millions of investments, and at least half of the investment fee would be used to invest in publicity.

First of all, the salaries of several main actors are low, adding up to less than a million, and it doesn't cost much to rent a venue, just rent a floor of office space for a few months.

The office building is not an office building with a good location, and it is a suburb, and the rent of hundreds of thousands or even hundreds of thousands can be done.

When He Jinxia sat in the car to shoot magazines, he had already seen the poster of "Chen Xiaohui Come on and Rush Forward!" from some bus stop signs, and it was not yet April.

Even if Huadu is not a key city in China, Dong Qin just put out the poster more than a month in advance, revealing a wealthy arrogance.