Dong Qin's posters are not single, according to He Jinxia's observation, there are at least five posters with different styles, and a picture will be changed every few advertising spaces, focusing on the comparison between her before and after weight loss.

"Jingle bell!" As soon as the bell rang for the end of school in the afternoon on a certain Huadu campus, the empty campus was instantly crowded with students.

After a while, the road outside the school with a bus stop became crowded.

Boys and girls walked to the bus stop to wait for the bus, and noticed the new poster on the platform, which was the poster of "Chen Xiaohui Come On!"

Occupying the entire poster are two women, with different expressions, different clothes, different figures, and somewhat similar facial features.

The fat one was wearing work clothes, and the fat figure strangled the work clothes to swell, as if the clothes would not be able to hold up and tear at any time, his hands were tightly clutching the drawings, looking ahead with red eyes, biting his lip, his face was full of grievances and unwillingness.

The thin one is also wearing work clothes, different styles, more fashionable, the clothes that fit her fully show her good figure, she is leaning sideways, holding a bunch of drawings in her hand, looking back and smiling, her expression is full of confidence.

"Reborn from the fire, breaking the cocoon into a butterfly, this is a difficult road to lose weight, she is ordinary but extraordinary, born in our lives, and see how Chen Xiaohui starts a fierce counterattack life, everything is on May 1st!"

A student's eyes lit up as he read the text on the poster, and said, "May 1st is Labor Day, and the school is closed, let's go see it together!"

Another student said: "Well, the first work of the Fat Emperor, I must support it!"

Other students said enviously: "Look at the fat emperor who used to be so fat, and he looks so good when he loses weight, it's just a rebirth, and plastic surgery can't be so successful, it's so beautiful!"

……

Among the other bunch of boys.

"Hey, Chen Xiaopang, do you want to watch this movie, maybe you can get some weight loss methods from the fat emperor!"

"Yes, Fat Tiger, every fat person is a potential stock, He Jin is also ugly when he is fat in the summer, you see how good he looks after losing weight. ”

The boys coaxed the fat boy in the middle, the fat boy's face was full of pimples, and he said hesitantly: "No, it's useless, my dad said that I am growing up in puberty and can't lose weight."

And the fat emperor looks good even when he's fat, you look at the big eyes, it's different from ordinary people like me. ”

"Hey, what's this, go and see, a movie ticket is not expensive, I heard that there will be a fat emperor weight loss process in it, go see it!"

"Yes, I'm also curious, in just a few months, what kind of concept is sixty pounds of meat?"

Chen Xiaopang was even more hesitant when he was said, and for a moment, a touch of firmness flashed on his face: "Then go and have a look." ”

The above scenes, with the vigorous investment in hard publicity of "Chen Xiaohui, Come On!" have appeared all over the country.

Both working staff and students are interested in this movie.

During He Jinxia's weight loss last year, the publicity effect of the weight loss renderings released every month finally showed up when the movie was about to be released, and it gained widespread attention.

Passers-by may not be impressed by this movie, but they are very impressed by He Jinxia's weight loss.

During the promotion of the movie, the concept of "He Jinxia's weight loss process record" was vaguely played, which attracted the curiosity of passers-by about this film.

Especially for fat people who are obese, they have to see and learn from them.

*

"The pre-sale of the movie has begun, and the pre-sale has reached 100 million based on the sum of all channels. Dong Qin walked in from outside, trying to control the expression on his face, and said in a calm voice.

It's just that her raised eyebrows reveal the excitement in her heart.

The crew members were applying makeup to the makeup artist sent by the magazine in the dressing room, and when they heard the news, they couldn't help but be shocked.

Today is April 1st, only a month before the release of the movie, Dong Qin opened the pre-sale of the movie yesterday, originally everyone didn't feel much about the pre-sale, but now when they heard 100 million at first glance, they were all surprised.

Li Li ignored the makeup artist who was putting her on makeup, and said excitedly: "Director Dong, how many tickets have been sold for 100 million?"

Wu Daxi couldn't help but speak: "There will be 100 million pre-sales, so it is absolutely possible for our box office to exceed 500 million!"

In recent years, the entertainment industry in China has developed, and the film industry is also thriving, based on the huge population base, it is common for a good film to break the box office of 5 billion, and it is not uncommon for a good film to break the box office of 10 billion.

"Chen Xiaohui, come on, rush forward!" reached 100 million yuan in pre-sales alone, and almost all the money invested in the movie was earned.

Dong Qin smiled and said happily: "According to the different channels and seats purchased, each ticket price is different, you can calculate how many tickets have been sold according to the minimum of 30 yuan per ticket." ”

I don't know what came to mind, she said: "The pre-sale is just the beginning, and now it seems that the momentum is good, but if you want to usher in the explosion of the box office, you still have to wait for the first batch of audiences to go to the cinema to see it and then promote word-of-mouth, as long as the word-of-mouth is good, the movie can explode." ”

Li Li complimented: "As soon as Director Dong comes out, the box office of 5 billion is proper!"

Wu Daxi also smiled and echoed: "Director Dong can think about what kind of celebration banquet and fan benefits should be held if the box office really reaches 5 billion." ”

Director Dong smiled "haha", "What's so difficult about this, if it can really reach five billion, I will give each of you a big red envelope!"

She turned her head to look at He Jinxia, who had not spoken, and asked, "What does Jinxia think?"

He Jinxia actually wanted to speak, but because Tony had been putting on her makeup, and the expression on Tony's face was very serious, Jinxia couldn't disrupt his movements.

At this time, when he heard the director call He Jinxia, Tony took away the hand that was blowing powder on Jinxia.

He Jinxia looked at Director Dong, blinked his eyes and said very sincerely: "Director Dong, I ask you to give a bigger red envelope." ”

The smile on Dong Qin's face deepened: "Big, absolutely big! The momentum of this movie pre-sale is good, and I will increase the publicity investment in the later stage, you also have to work hard, and you must participate in the roadshow and the platform more." ”

Since coming to Huadu, He Jinxia and his party have started a crazy journey of shooting magazines, and they have not stopped for a day.

finally finished taking the last magazine photo in Huadu today, and the crew originally set a day off for them, but when they heard Dong Qin say this, everyone had a bad premonition in their hearts.

Sure enough, Dong Qin said with a smile in the next second: "The day after tomorrow, there is a movie promotion conference in Xiacheng, originally I only planned to hold a press conference in Xiacheng, but after understanding the pre-sale situation, Xiacheng has pre-sold a lot of box office, which can be used as a key pre-transmission city for the crew, so I decided to add one more roadshow in Xiacheng." ”

When the other actors heard this, they all had a loveless expression on their faces.

The crew's promotional itinerary has already been arranged, if you want to add more publicity, how to squeeze it out?

Naturally, it is squeezed from the time when the actors are resting!