For American television stations, the so-called prime time of TV dramas does not refer to a certain day of the week, but to a season.

Their prime time is from October to April every year.

Any TV series that is the most exciting will inevitably fight fiercely during this time.

The TV series that have not been fought in this time period, even if they have received super high ratings, they also feel a little unworthy of the name.

The most famous super-god drama in recent years, "Wind x Doctor x Nurse", fought a bloody path during this time period and was recognized by everyone.

Including another super-god drama that began last year - Disney TV Channel's "Happy Hotel", although it was not in this time period at the beginning, it was broadcast from July to April in one go, and it can be regarded as the last time to catch up with this tragic fighting stage.

"Joy Hotel" has a bit of a likable meaning.

Because it has been paved and attracted for three months from July to September, when it enters the fierce battle in October, it has become a general trend.

Even "Wind x Doctor x Nurse" did not suppress the style of "Happy Hotel" in the slightest, with 66 million viewers, it was proud of all TV series except "Wind x Doctor x Nurse" and became the second place of the year.

Although it only won the second place, almost everyone thinks that after three or five seasons alone, even if it can't reach the peak of 100 million viewers, at least 80 million is appropriate.

Once "Wind x Doctor x Nurse" is over, then "Happy Hotel" will become the first, and according to this posture, its Lian Hei will be many years old.

Does anyone think it might hit the streets?

Of course, there are, but not many.

Because this is the screenwriter and setting that Yin Jun is responsible for.

As long as the big framework is still there and the character traits of the characters are still there, an indoor sitcom like "Happy Hotel" will not lose the audience.

Sure enough, in September, the second season of "Happy Hotel" received 60 million viewers in the first episode, and the second episode was even more fierce, directly breaking through 70 million viewers.

Such violent ratings directly stunned all American drama production companies, which accelerated the production of their own indoor sitcoms.

Well, learning from such things is not only in China, but also in the United States.

As long as you can't legally prove me guilty, then I'm not wrong.

This is the logic of the Americans.

And there is nothing wrong with that, not a single American thinks this logic is wrong.

When Yin Jun heard that they started production this year, and even launched an indoor sitcom, he was still a little worried, would dramas like "Friends" and "Everyone Loves Raymond" be made by them in advance?

But instead of watching the dramas they have pushed out in the last two or three months, Yin Jun is not worried.

It turns out that such a crude fabrication is not only in China, but also in the United States.

Although they have deliberately avoided and imitated "Happy Hotel", they have fallen behind in every aspect.

You said "Happy Hotel" is a bar, why do you get me a café?

If you get a café, you still have to play a few drunks to touch the scene, but are you playing with the American audience?

There is another one, which is also described in terms of spiritual healing, except that the protagonist becomes a woman.

You say that women are just fine, but women's tone and actions everywhere are the same as the bar owner of "Happy Hotel", don't you feel awkward?

……

After watching a few such unintentional imitations, Yin Jun really won't worry about it anymore.

Originally, these super dramas must be inspired under certain environmental conditions, and not everyone can write them.

Without the thoughts and ideas of those geniuses in their previous lives, these people want to make a divine drama, but it is definitely not that simple!

"Happy Hotel" only aired two episodes, and after Yin Jun watched it, he also gave it a conclusion.

That's stability!

The group of screenwriters in the United States, according to Yin Jun's outline and framework, set the tone of the entire TV series exactly the same as the first season, but they worked each specific story.

That's how smart people do it.

Good things don't have to be changed until they fail.

This is a European and American proverb, but it is also quite appropriate.

Of course, this is also related to the fact that the script framework is a requirement given by Yin Jun, and the orders given by the boss are not implemented, and the group of screenwriters don't want to work anymore.

According to such a development trajectory, Yin Jun in the second season does not require "Happy Hotel" to directly rush to more than 80 million viewers, as long as the basic market can be stabilized, as the plot unfolds more and more, and as TV audiences rely more and more on it, it is not too late to exert force in the future.

In the American TV series of the 80s, the fight was far less tragic than after 2010.

Think about who was filming TV series at that time!

The director of "House of Cards" is David Fincher.

The directors of "Super Sense Hunting" are the Wachowski siblings.

The director of "Atlantic Empire" is Martin Scorsese.

The Ballad of Buster Scruggs is directed by the Coen brothers.

……

With such a dazzling list of director names, it makes people feel that they can't go to these casts without watching them.

Now, TV series are still a bit out of the stream, and movie directors can't even watch it.

This makes Yin Jun even less worried.

There must be a gap between the works made by geniuses and the works made by ordinary people.

Since his opponents are all ordinary people now, what are you worried about?

In terms of TV series, there is no need for Yin Jun to worry, and on variety shows, there is no need for Yin Jun to worry.

Callas, who has been promoted to associate director of Disney TV, continues to helm the second season of "American Idol."

In order to do a good job in the second season of "American Idol", after the end of the first season, he came to Xiangjiang for half a month to watch the Xiangjiang version of "Xiangjiang Idol", and then communicated with Yin Jun, listened to Yin Jun's opinions, and gave Yin Jun his ideas for guidance.

You must know that Yin Jun has never seen a producer like him.

The plan book that he took out was more than 300 pages, and there were dense remarks on it, which shows how serious this person is.

After such an effort, Kalas began his journey to the second season of "American Idol".

At the audition, Callas played a trick.

Yin Jun just reminded him to establish a clever connection between the participating singers and BMW.

Then this guy directly installed a large number of cameras in the BMW car without a teacher, specifically to pick up and drop off those potential singers.

Including the first round of auditions, the second round, and the third round......

As a result, hundreds of contestants of all kinds, their various moods and performances before and after participating in the competition were all displayed in front of the audience.

And when shooting, the contestants didn't know, so their words, melancholy, joy, sadness, nervousness...... And so on, without the slightest fraud, it seems very sincere.

This makes the audience very novel, as if there is an exciting feeling of watching the lives of the players.

As long as they are interested and find it interesting, then the ratings will be high.

Stimulated by such tidbits, the number of viewers basically remains at around 30 million, and sometimes the candidates for singers who are particularly concerned can exceed 35 million.

You know, that's a tidbit!

The tidbits are all like this, so after the official start of the game, is it still a problem to break the previous 76 million viewers in the first season?

Originally, "American Idol" was already the No. 1 variety show in the United States, and it was the first in history.

If it continues to break through like this, it will simply make any competitor despair.

But no matter the Disney TV channel, the Americans don't have a golden mean, they just want to be as strong as possible, and it is best to kill all opponents!

As the attention increases, they invest more and more publicity resources.

All the publicity platforms in cities of the United States are all advertisements for "American Idol", almost as long as you are not in a mountain village, then you can see it.

Don't get me wrong, the Disney TV channel doesn't spend much money, and most of it is sponsored by sponsors.

Take BMW, for example.

Although they paid the highest 100 million naming rights fee in history, just because of the broadcast of these tidbits, their popularity in the United States began to explode, and their sales skyrocketed.

Because this BMW car carried all the contestants, it simply used all the BMW cars together, and showed a BMW show to the American people in a solid way.

Many people look at it and think, hey, the BMW is really good, why don't we go buy one?

The people who used to ridicule BMW as the wronged boss have long since repented.

The official performance hasn't started yet, and the $100 million is worth the money, where do you say to find such a good publicity opportunity?

BMW was ecstatic and immediately decided to further increase its advertising support.

For example, on the promotional poster of "American Idol", although the protagonists are all contestants, there will inevitably be a BMW car in the background - such publicity, shooting, and printing costs are all paid by BMW, all inclusive.

Not only BMW, but also many advertisers who participated in "American Idol" also benefited from this show.

Do you think the contestants only have the BMW logo on their cars?

Wrong!

Advertisements are everywhere on the center console, on chairs, in empty positions, in the trunk, etc., and everywhere you can use them as advertisements.

But people are very good at control, and they won't do advertising to make you bored, and everyone's main focus is still on the players, and they can only occasionally scan those advertising products.

Based on this alone, Yin Jun felt that he could increase the bonus for the entire planning team!

Advertising is so appropriate, but it's not much!