Chapter 1258 - Shocking Advertising Expenses!
The double wall of Disney's TV channel has exploded in the ratings of the United States University, which has also given HSBC full confidence.
HSBC is a company from the UK, but they have a very precise vision and follow Wall Street's movements.
Therefore, when they learned that Wall Street's rating agencies and companies had given Disney AAAA super excellent ratings, some other voices disappeared and agreed to the proposal to lend Yin Jun another $500 million.
In fact, Yin Jun still wants to borrow more.
The acquisition of a 20% stake in Nike would cost $500 million, plus various taxes and fees, plus commissions to Clotti, and tens of millions of dollars more.
Fortunately, the Sega Alliance was frightened by Yamauchi Pu, and after signing the contract quickly, he immediately transferred $100 million to the account of the Kirin Group, which allowed Yin Jun to avoid the embarrassment of lack of money.
Well, to tell you the truth, Yin Jun is not short of money now.
Don't look at the fact that he only spent 5.5 billion Hong Kong dollars to go out in September, but in mid-September, the funds for the 1983 investment promotion of Kylin Satellite TV's advertising, which ended in August, have already arrived one after another.
This year, Kylin TV's advertising fee is slightly lower than ATV's 690 million Hong Kong dollars, at 670 million Hong Kong dollars, which is higher than TVB's 620 million.
It should be said that the gap between the three has not been opened up last year, and they are all at the same level.
But this year is different.
In June, Kylin TV began to send signals to the whole of Asia, so that viewers throughout Asia can watch Kylin TV for free.
When the number of viewers of a TV station has changed from a population base of 6 million to 1 billion episodes all of a sudden, the level and feeling are completely different.
Even after precise statistics, as of August, the number of viewers of Kylin Satellite TV has only risen to more than 60 million, but this is also a tenfold increase from before!
The number of people in the collection is different, and the natural advertising price is different.
In addition, Kylin Satellite TV has indeed produced a lot of excellent programs and TV series.
For example, the second season of "Xiangjiang Idol", such as the hot opening of "The Legend of the Condor Heroes", has greatly encouraged the enthusiasm of people outside Xiangjiang to watch Kirin Satellite TV, and even many foreigners who do not understand Chinese also watch it with relish.
What do advertisers look for when they advertise?
Isn't it still looking at the ratings?
Isn't it still looking at coverage?
In the past, they advertised on Kylin Satellite TV, but it was only more than 6 million people in Xiangjiang and Aomen, but now it has suddenly become aimed at the entire Asian market, which obviously greatly increases the coverage of advertising, and the price is naturally not the same as before.
But who in this world doesn't want to do the most with the least amount of money?
Advertisers know that the value of Kylin TV is different, but they still want to save more money, so this time the negotiation is extremely difficult.
For more than a week, Liang Shuyi talked about more than a dozen times by herself, and the last big advertisement was talked about by Le Yiling herself, which was too face-saving.
Everyone's hard work is not in vain, and when the results of Kylin TV's 1983 annual advertising bidding conference came out, it simply blinded everyone's eyes.
HK$2.23 billion!
HK$2.23 billion!?
The first thing many people see when they see it is that they don't believe it at all, it can't be that the release is wrong, right?
However, in fact, there is so much to it!
It has more than tripled from last year's 670 million Hong Kong dollars, and even broke through the 1 billion and 2 billion levels, directly rushing to the unprecedented number of 2.23 billion!
Yin Jun himself thought that this time he would definitely be able to increase the advertising fee, but he didn't expect to give himself a huge surprise.
Be!
In the future, TV stations, such as those in the United States, will not say anything about 2 billion yuan a year, even if it is 50 or 10 billion yuan in advertising expenses, there is nothing unusual.
But now it's 1982, it's in Xiangjiang!
It is really surprising that it can break through the 2 billion Hong Kong dollar mark in one go.
Some people used to comment that Yin Jun was so ambitious, and Xiangjiang had not been conquered, so he wanted to come all over Asia together, which was really a bit overwhelming.
But now as soon as the results come out, all the criticism has disappeared, and it has been replaced by a burst of praise.
"Jun Shao is the highest! I know that Kylin Satellite TV is the best!"
"It's not that I'm lying, since Jun Shao came to Xiangjiang, I have watched Jun Shao's works at most except Jia TV, which is now Kylin Satellite TV, and other TV stations!"
"My mother is a loyal viewer of Kylin TV, and she was scared to hear that Kylin TV has such a big success! Forgive her for never hearing that the advertising fee can reach 2.23 billion!"
"Now wireless and ATV are stupid, right? The two of them together are not enough for Kirin TV, how can they fight us in the future?"
"This is a world where capital speaks! Kylin Satellite TV has such a high advertising cost, so they can make more elaborate TV dramas, such as "The Legend of the Condor Heroes", blockbusters will definitely come out in a steady stream! And these blockbusters will directly crush the opponent and establish a lofty reputation for Kylin Satellite TV in the whole of Asia. So in turn, it can also be fed back to higher advertising costs! I have to say, Yin Jun is really amazing!"
“……”
There is no way, Xiangjiang is a society that judges success or failure by money, Yin Jun's Kirin Satellite TV can be so good, and it got 2.23 billion Hong Kong dollars in advertising expenses in one go, which is related to Yin Jun's bold progress.
Since they are successful, they are worth pursuing.
At this time, the animated version of "Tomb Raider" launched by Kylin Satellite TV, of course, also took advantage of this shareholder trend and became a little popular.
Just like Pixar's animated films, which were never intended for children, "Tomb Raider" has the name of anime, but it has attracted people over the age of 16 from the beginning.
Otherwise, when Lin Qingxia was abroad, there would not be so many people who came to greet her, screaming loudly that she had seen "Laura".
So, this cartoon of Kylin Satellite TV did not choose the daytime time period for just children, but chose the schedule at 11 o'clock in the middle of the night.
Unexpectedly, the number of viewers in this schedule also exceeded 3 million, and the second episode exceeded 5 million.
Those who have seen it have also had a very high evaluation of this animated film produced by Huhai Fine Arts Film Studio.
Because the animators of Shangmei Factory in this era are still very serious about their works, and they don't think about money.
In other words, the money given by Yin Jun is enough for them to have a very comfortable life, and the house has also been repaired, so they will work more and more seriously and responsibly without worrying about food and clothing.
In fact, "Tomb Raider" and "Saint Seiya" started to produce animated versions at about the same time, but it has been almost a year since the production of "Tomb Raider" was made, and it really made a group of fans wait for the flowers.
However, they all praised the animation effects and storyline of "Tomb Raider", which is definitely worthy of the essence of the original cartoon.
Of all the cartoons produced by Kirin Culture before, none of them can be compared with it.
Such praise made a group of artists and animators in China a little tearful when they heard it.
Don't look at the speed of their production is very slow, but everyone is desperate to make "Tomb Raider".
This cartoon, which gathers almost half of the elite soldiers of Shangmei Factory, I don't know how much effort and energy has been spent in places that others have not seen.
Now that it has been pushed out and recognized by everyone, this is the biggest praise for them.
From another point of view, a more realistic consideration, after having such a well-received cartoon, it seems logical to want to take over the second Kylin TV cartoon to produce.
This time, their ambitions are even greater, and they directly want the treasure of "Kirin Weekly" - "Dragon Ball"!
Yes.
Since the launch of the story "Dragon Ball" in October last year, the stories of Monkey King and his friends have been touching the hearts of anime fans around the world.
This super masterpiece that has successfully captured comic fans in the East and the West in its previous life, and this time is no exception, it has the most comic fans in the world, among all the comics of "Kirin Weekly".
Reflected in the sales volume, the single book of "Dragon Ball" has now far surpassed others, ranking first every time, creating a lot of profits for Kirin culture.
Even the editorial office of Kirin Weekly receives a lot of letters from manga fans every day, and they all hope that each issue will add more content to Dragon Ball, so as not to make them wait so anxiously.
For this request, it is absolutely impossible for Kirin Weekly to meet them.
Because the boss Yin Jun has already said that the better the comics, the longer we have to draw them, the more we must use it to attract comic fans and use it as a signboard.
These naïve employees thought that Yin Jun was talking about three or five years, seven or eight years.
Unexpectedly, Yin Jun had already aimed at ten or fifteen years!
Don't think Yin Jun is too much, think about the little detective who never grows up, think about the straw hat man who always floats on the sea, think about that Naruto......
Which of these has not been delayed for ten or ten years and is reluctant to finish?
If you want Yin Jun to say, in fact, Akira Toriyama is too face-saving, otherwise by 2020, Yin Jun will still be able to see "Dragon Ball" serialized.
I won't mention this matter for the time being.
Shangmei Factory wants the production power of "Dragon Ball", but Yin Jun does not object.
Now the Kirin Group is no longer short of that little bit of production costs, so it makes sense to choose the best production company to produce the animated film.
For Toei animation productions like Japan's, Yin Jun is also ready to give them advice, and it has to be further refined.
Although the production speed of Shangmei Factory is not fast, "Dragon Ball" also does not have many episodes now!
One is published slowly, and the other is slowly produced, but they complement each other!
……
(Thank you for the readers who have been rewarding and supporting!)