The next side is on fire.

Zhengzhou Neighbors press conference has just ended, Weibo hot search, Baidu hot words and other lists, 'Neighbors' once again topped the list, which naturally has the credit of the marketing team, but the promotion of major media news releases also occupies a large factor.

Netizens are curious, one after another media is about to praise 'Neighbor' to the sky, coupled with the stimulation of free traffic and prize promotion, the number of downloads of Neighbor in major app stores has increased suddenly, from the just released 100 outside, all the way to the top 10 on the list, and the number of downloads is still growing.

After the press conference, Song Yuanpeng was not idle, he led his team to always pay attention to the ratings of 'Next to Neighbor' in major app stores and user reviews.

In addition, even if users enter the app page through search, if the star rating is low, the download conversion rate will not be high. Like star reviews, many users will look at user reviews before downloading the app, and if the reviews are not good, of course, it will also affect the download conversion rate.

4 star recommendation

"I was just recommended to download, the experience is good, but I still like to use > 5 star recommendation

"WeChat's crash in the morning made me make up my mind to uninstall it, and it feels better next to me!"

1 star recommendation

"What the hell! garbage***"

5 star recommendation

"The UI interface is nice and the video chat is clear, which is good. ”

5 star recommendation

"The installation package is not big, but it is fully functional, the interface looks very comfortable, and it does not consume power, recommended!"

………………

The comment area is simply full of beings, all kinds of demons and monsters, with the increase in downloads, more and more users have rated and commented, and the total ratings of major app stores have gradually stabilized.

Third-party app stores such as Wandoupod, 360 mobile phone assistant, and Anzhi Market, the total score of Neighbor is above 4.5 points, which can be said to have achieved a very good data.

"Mr. Song, I can't find our app on the app treasure. ”

When Song Yuanpeng checked the data at hand, his subordinate knocked on the door and walked in, and said the situation in front of him with a serious face.

Banned by App Treasure?

Hearing the words of his subordinates, Song Yuanpeng hurriedly asked, "How long has it been off the shelves?"

"It's been two hours, and it was suddenly taken off the shelves, and now I can't search for it. The subordinate replied truthfully, and then added a few words, "In the domestic multi-third-party application market, our software has the fastest growth in the number of downloads in the application treasure." ”

Song Yuanpeng frowned, although he had predicted that Tencent would produce a moth, but he didn't expect the 'retaliation' from Tencent to be so fast.

At worst, this matter is nothing more than one less channel, and the benefits are valued by Tencent, after all, not every app has the treatment of 'neighbors', and it was removed from the shelves on the first day of release, and it can't be magical.

"In addition, there is good news!" Speaking of this, a smile finally appeared on the face of the subordinate, "We are next to the boutique recommendation of the Apple App Store!"

Next to each other is released on Android and Apple iOS, not to mention why there is no Windows Phone platform, Symbian platform, the team has not done that yet.

Apple's App Store is one of the most important channels, Song Yuanpeng originally planned to ask the editor of the Apple Store to get a few recommendations after it was put on the shelves, but he didn't expect that without waiting for him to find it, Apple would personally send it to the door, or a boutique recommendation, which is enough to see the importance that Apple Store attaches to its neighbors.

You must know that the editors of the Apple Store have their own special tastes and preferences.

The most basic requirement for an app is no bugs, no crashes, no copycats, no bad streets, good reviews, in general, the product experience should be good, if crashes and bugs appear frequently, they will almost be directly blacklisted by the editor of the Apple Store.

As we all know, Apple is a design pilot company (recall the order of Apple's speeches: CEO, chief designer Jonathan Ive can be seen), and it is for this reason that you can see that the apps on the boutique recommendation page are well-designed, and even many products with a wide audience but beautiful design can occupy the recommended position on the home page of the App Store for more than a week.

New product effect, in order to give new products a certain weight, Apple will assign a certain weight to new products, so the first three days of the product launch are very important......

Proximity is the most consistent with these three points.

At the beginning of the UI interface and user experience polishing, the big boss Wei Kun put forward a lot of constructive suggestions, just the performance of the UI interface, the experience of Neighbor catches up> when many companies in China are still desperately stuffing various functions into the APP, Neighbor has been on the road of flat design, minimalist and useful design.

Obviously, the design concept of Next to the editor of Apple suddenly poked the itch, and without saying anything, 'Next to the Neighbor' was pushed to the list of boutique recommendations.

"How is the experience feedback from Apple users?" Song Yuanpeng asked with concern.

"The general reaction is that this is a great, very easy to use app!" replied the subordinate truthfully.

It has never been said that the user group is divided by mobile phone brand, but there are obvious differences between Android and Apple's user groups, and there is a slight difference in the attitude towards the next software.

In terms of ratings, the average rating of Vikin on the Android market is around 4.5, while the rating of Vikin in the Apple store remains unchanged at 5 points.

After receiving the high-quality recommendation from the Apple Store, the number of downloads of Adjacent has been rising, and it has rushed to the fifth place on Apple's free list in the current period, gaining more exposure.

………………………………………………

'Next to Neighbor' sticks.

Shortly after the end of the press conference,The next post bar was created immediately,In just a few hours, the number of followers of the next bar has exceeded 100,000,All kinds of dating stickers、Invitation posts,Don't look at only 100,000 people,The discussion is quite hot。

"Add friends! If you don't register, fill in my invitation code and get a reward!"

"My neighbor number is shdo1256, begging for a beautiful young lady......"

"I want to add a chat with all the girls and look at the circle of friends!" ......

In addition to these chats and friends, there are also serious discussions, the title of the consistent Zhihu body in later generations, "How do you look at WeChat, Neighbors, which of these two social software do you choose?".

Glass Bridge punch in: "Of course, it's next to you, and the experience of being next to > is better than you: "Upstairs said everything I wanted to say..."

Alice Qi: "WeChat, it's been a long time, but I can also play next door, and it looks very clean and comfortable at a glance." ”

Soft and glutinous cute: "Neighbors, it's too comfortable to use, WeChat is too big and consumes too much power......"

Little Beast Oba: "Why is it so astringent upstairs?"