"Xiaomei, can you register a software for me?"

In a college women's dormitory, a girl took her mobile phone and said to her roommate.

"What kind of software is it?, an invitation is just a few cents!" Hearing her best friend's words, the girl named Xiaomei couldn't help but complain.

To say that this best friend of hers is good at everything, has a good personality and is generous, but sometimes it is too 'picky', or too good at life, every few days she can always find the kind of software that invites cash from the Internet, every time it is a few cents, and at most it is more than a dollar, but she is still happy to do it.

"Hehe, this time it's different, this software is not only profitable but also very easy to use, you can also try it. The girlfriend said and sent the link to Xiaomei, urging all the time, "Hurry up, you download it quickly, I'll see how much cash I can give me this time." ”

"I'm really convinced. With a sigh, Xiaomei still clicked on the link and downloaded it through the wifi in the bedroom.

The installation package is not large, and the wifi speed in the dormitory is not slow, and the installation package is downloaded after a while.

Hearing the sound of 'ding', my girlfriend couldn't wait, "Xiaomei, the installation package is ready, you can register quickly, and then fill in the invitation code I sent you." ”

"Okay, okay, I'll install it. ”

Put the homework aside, Xiaomei clicked on the installation package, 'next to the neighbor'? Seeing the name of this software, Xiaomei couldn't guess what this software was going to do for a while.

"What is this software for?" asked Xiaomei.

The best friend who has become a senior fan of the neighborhood immediately helped her explain when she heard the words, "The function of the neighborhood is similar to WeChat, but it is much easier to use than WeChat, the installation package is not big but the functions are complete, and it is not so rogue, the background can be completely clear, and it does not consume power......"

After listening to her best friend's introduction, Xiaomei still didn't feel it.

She has been using WeChat since it was first released, and she has used it for so long not to say anything about feelings or anything, her contacts, address book friends are on WeChat, if it weren't for special circumstances, she couldn't get up at all to change the idea of changing apps.

Although there are many small problems with WeChat, users are too lazy to change it after getting used to it, and they are unwilling to change it.

This brings us to the term 'sunk cost' in the gaming space.

What is 'sunk cost'?

Sunk costs are costs that have already been incurred and cannot be changed by any decision now or in the future.

When people decide whether to do something, they often look not only at whether it is good for them, but also at whether they should have invested in it in the past. We refer to these irretrievable expenses that have already been incurred, such as time, money, energy, etc., as "sunk costs".

To give two examples: a couple falls in love, and the more the woman talks, the more she finds that the man is not suitable to be her future husband and partner. But she was reluctant to break up. The reason for the reluctance is not because the man didn't attract her, but because I feel that the best youth in my life is all given to him and accompany him to watch movies...... , at this time the breakup is a loss, so this is the "sunk cost".

You buy a ticket for $7 and you go in and start watching it, and after half an hour, you realize that the movie isn't worth $7 at all, and of course tickets can't be refunded, so the two choices you have at this point are: leave now, lose $7 and half an hour, and go after watching and go, lose $7 and 2 hours.

Replacing these two examples with 'WeChat' and 'game' is also applicable, the more energy, money, and time that players and users invest in an app or game, the more reluctant they are to abandon the pit.

'If the ends of the world are next to each other'?

Looking at the slogan on the opening screen of the software, Xiaomei suddenly understood the origin of the software name "Neighbor", and it is still easy to remember when you think about it.

The registration method of this software is mobile phone number registration,Like all social software,It requires a lot of application permissions,From geographical location to text messages、Contacts,She is agreeing all the way anyway。

"Okay, okay, okay?" the girlfriend was waiting impatiently for a long time.

Xiaomei asked out loud, "Okay, okay, where is the invitation code you said?"

"Click on the 'me' in the lower right corner, there is an invitation at the bottom, click in and you can fill it in. The girlfriend explained step by step, and Xiaomei filled in the invitation code according to her steps.

The whole process took less than five minutes, and after completing this step, Xiaomei asked again, "Okay, I'll uninstall it?"

She essentially came to Amway's app, but by the way, she earned an invitation, who would have thought that Xiaomei would uninstall it without experiencing it just after installing it, hearing Xiaomei's words, her best friend hurriedly stopped her, "Don't uninstall it, you try this app first, it's >."

Xiaomei is bent on her unfinished homework, and she can't listen to her best friend's Amway, "Don't play, my friends are all >" No, you click on the address book in the app to take a look, as long as there is an adjacent one installed in the mobile phone address book, it can be displayed on you, and friends are automatically added. ”

Hearing this, Xiaomei clicked on the neighbor's address book, there are friends, family, and classmates, so there are a lot of people playing next door in her mobile phone address book?

Xiaomei clicked on a friend's avatar at random, and then clicked into the chat interface, and the layout of the adjacent interface is still very different from WeChat.

At this time, the upper and lower parts of the WeChat interface are black, and the middle chat interface is a white background, and various icons and functions are suspended on the main background, which looks somewhat discordant.

The adjacent interface is completely different.,Unified white interface,Only a slight difference in color,The upper and lower parts are more off-white,The icon is flatterer,She doesn't know what the name of this design is.,But it looks very comfortable.。

"Ahh

Just when Xiaomei was still exploring the new features of the neighborhood, the best friend in the upper bunk suddenly let out a rooster crow, and the chicken that seemed to have been pinched by someone made an excited cry. Not only that, but the girlfriend lying on the bed got up all of a sudden and shook the bed.

"What are you doing?"

Listening to the harsh sound of the bed legs rubbing against the ground, Xiaomei couldn't help frowning.

"Xiaomei, I won the lottery! I won the lottery!" the girlfriend showed her her mobile phone.

"What did you win?"

"888 bounty red envelopes!"

Seeing that she actually won the jackpot, she couldn't help but share her joy with Xiaomei, you must know that the biggest prize she won since she was a child was five yuan.

"I'll see. ”

Xiaomei took her best friend's mobile phone, looked at the words '888 yuan bounty red envelope', and couldn't help but be happy for her best friend, and she had other thoughts besides being happy.

No, I have to let my parents try this software too......