In the small conference room of the headquarters of Jili company, Wang Haoan and others sat together for a meeting, Wang Haoan rarely attended, and everyone knew that there must be a major decision.

"I called everyone to a meeting today, on the one hand, to inform us that the branch factory in Shencheng has been completed, and the equipment installation and commissioning have been completed yesterday, and I will go there tomorrow to cut the ribbon, and at the same time, production will officially start there. ”

"This time, two months earlier than we planned, we also paid a lot more for it, but we can increase our production capacity by nearly 20,000 vehicles again this year, and next year our production capacity will reach 400,000 vehicles, officially becoming the top six in China. ”

Li Dafu was a little depressed, if it weren't for the fact that several car companies chose joint ventures and introduced foreign models and production lines, with an annual output of 400,000, they could become the fourth.

"The second thing is to divide the main products of the two factories, I mean that the two cars of Transcendence and Sunshine will be mainly produced in the factory in Shencheng in the future, and we will mainly produce the Rainbow series and Shuntu series, and also produce a small amount of Transcendence and Sunshine for export ......"

Different models, some of the equipment of the production line is also different, unless it is expanded again, more production lines are introduced, so that each factory can produce a variety of models, but that requires too much investment, and there is no need for this in the short term.

Too much is produced and it is difficult to sell.

At present, the most recognized car brand by Chinese people is Volkswagen, and then Crazy Field, and Geely can only be in second gear, similar to Hyundai, Jeep and Bentian, which are crazy about publicity.

"The third thing is that the company invested a huge amount of advertising money last quarter, so that our brand and model were known and liked by many consumers, but that kind of intensive investment, we can't do it all year round. ”

"So in the next quarter, our TV commercials will be reduced a lot, and they will be broadcast on the star channel in some places, but I don't think it's enough.

Online advertising, this is definitely a new thing at this time, everyone look at me, I look at you, I don't know how to express my opinion.

Originally, they thought that Li Dafu would say that in addition to TV advertisements, they also thought of adding paper media advertisements such as magazines and newspapers, and even roadside wall advertisements and bus body advertisements, but they didn't think of online advertising.

How many people have computers in Huaxia now, and what effect can online advertising have?

"Mr. Wang, Mr. Li, how much does it cost to invest in online advertising, how many people can be guaranteed to watch it, and what is the effect?" Mr. Xue asked calmly.

Wang Haoan always has some new ideas, and they are often very useful, but sometimes some propaganda methods fail to meet expectations, so he still has to ask clearly before he can choose to support or oppose.

"In terms of online advertising, we plan to invest 20 next year, with a total price of 50 million. Another 50 million yuan will be given to each 4S store and sales store for store promotion, including their advertisements in local newspapers and TV. ”

"We will invest another 100 million yuan for TV advertising in the national media, and the promotion cost for the whole year next year will be about 200 million, which is lower than this year. ”

Mr. Xue and they all frowned, the company's brand is on the rise, and others are rising again and again at this time, why are they still lowered?

The company's products are selling well, and the profits are quite high, although the investment in purchasing production lines and expanding factories is very high, and there are many loans owed to the bank, but the asset situation can be called good.

The company's production capacity has also doubled, shouldn't it take advantage of the victory to continue to improve brand and product awareness and increase sales?

That online advertisement, 20 50 million, seems to be very cheap, cheaper than the advertisement of the local star channel, but how effective is it?

Wang Haoan didn't wait for them to ask, and continued: "We will advertise links on several websites with the largest traffic in China, including portals, forums, mailboxes, shopping websites, download websites, search pages, and so on. ”

"It also includes several very popular online game companies, and when you log in to their client, you will also watch our ads for a few seconds. Instant messaging software will also have links to our ads. ”

"At present, Huaxia has more than 50 million personal computers, of which one-third are office computers for companies, half are computers in Internet cafes, and the rest are owned by families. ”

"Do you think that the number of computers owned by families is less than 10 million, so the coverage area is not as good as that of a provincial TV station? But there is another statistic here: the number of Internet users in China has reached 300 million, and they don't have computers, but they can go to Internet cafes to play. ”

Among them, the registered users of the instant messaging software QQ have exceeded 200 million, and the users of several popular online games have also exceeded 50 million, and even reached 100 million. ”

"There are also many websites with tens of millions of registered people and more than 100 million registered email addresses. Of course, I don't deny that there are duplicate registrations in this, so these figures may be a bit exaggerated, but even if it's only half, how do you think this ad is effective?"

Everyone is a little surprised, are so many people playing with computers now? They really don't know that there are 300 million Internet users in China.

But Mr. Xue suddenly asked again: "Mr. Wang, but how many of those netizens can afford a car? I also went to an Internet café once, and my son also played online games, and he didn't spend less money." But he has the money to play games, but he doesn't have the money to buy a car. Most of the people who are playing online games, surfing the Internet, chatting with are young people, even teenagers, are they our target customers?"

Everyone looked at Wang Haoan again, yes, most of the netizens are children, how do you explain this?

"Mr. Xue, they are also our customers and potential customers in the future. It is true that they can't afford to buy a car now, but what about the future? When they have money, when they want to buy a car, will they choose a brand that they have heard of, a brand that they are impressed with?"

And many netizens also have an economic foundation and even have a lot of income. They usually watch less TV and more often on the computer, do you think TV commercials have an effect on them?"

"In the future, the people who watch TV will talk more and more, and more and more people will look at the computer, and we are just trying it now. ”

"And we can also combine with offline events to test user traffic on the Internet. ”

"The last benefit is something we can only say here. Internet advertising is much more lenient than TV advertising, and we can use a variety of advertising formats to promote, including some that are not allowed to be broadcast on TV. ”

"How to combine it, leave it to the people in the advertising department to do, and everyone will see the effect. ”