"Converse's mainland market is entrusted to you to be responsible, I know that the agency contract in Huaxia District will expire in three years, we have to recognize this, but you also have the right to guide, right?"

"Li Twist Company has acquired this agency and has begun to open stores in the sports mall to promote, but have you followed up on their promotion?"

"The headquarters has allocated another amount of publicity money to Huaxia, how do you plan to spend this money? How to ensure that the Converse brand is accepted by the Chinese people as soon as possible?"

"The focus of Converse's promotion is North America first, and China second. And you can go and see how the island market is doing promotion, and why they can become one of the most popular footwear brands in the island country. ”

Wang Haoan felt that there was a problem with the company's promotion order, and actually took Europe as the main market. Let's not mention that almost every country with a large population in Europe has its own sports brand, let's just say that the population and area of those small countries in Europe are about the same as a province in China, and some are far inferior.

Different countries have different national conditions and different languages, so the promotion plans cannot be the same, and the publicity and promotion costs that need to be paid are naturally higher.

Although there are more developed countries in Europe and the economic situation is good, it is precisely because of this that people there are not willing to choose a new brand. At this time, Converse really didn't have any popularity in many European countries, and it was no different from the new brand.

Shu Lihua explained with some embarrassment: "Chairman, I have communicated with Dumas, but he said that the economic situation in Huaxia is far inferior to that of Europe, and Huaxia also has Li Twist Movement, and you hold shares in Li Twist Movement, if it is really head-to-head competition, it is a left-handed fight with a right hand." ”

Wang Haoan waved his hand: "Don't say these reasons. I indirectly hold the shares of Li Twist Movement, but I don't know how much of Converse's shares, which is more important?"

"Didn't you notice that the Liangle Group has been competing head-to-head, and as a result, many carbonated drinks in the United States have disappeared, and it is difficult for new carbonated beverage brands to rise. ”

"We are competing head-on with Li Twist Sports in the Chinese market, but healthy competition is good, don't use some shady tricks to damage the reputation of the other party. ”

"As a result, the brand awareness of both companies will continue to increase, and consumers will even be divided into two camps. ”

"When the time comes, if you want to wear sneakers, the first thing that comes to mind is these two brands, and it will be difficult for other brands to compete with us head-on. ”

In fact, it is not only the beverage industry such as Baishi and Coca, but the competition between Principal Tan and Zhang Guorong in the Xiangjiang music scene in the past few years is also in full swing, and the fans are divided into two factions, and even because of the quarrel over whose song is better, they also started to do it, and the influence has also spread to the mainland, and many students are also arguing about it.

Later, Zhang Guorong said that he would no longer be better than this, not win awards, and even quit the music scene for a short time, and then came out again, this is the routine of the record company, and what are the four kings, just to stimulate fan consumption, and also to let their singers start with other singers.

The same model can be replicated across multiple industries. For example, there are many people who are discussing whether Microsoft's system is easy to use, or whether Fruit Company's system is easy to use, so that other operating systems are slowly squeezed out.

Now the Huaxia market is dominated by Li Twist Sports, but last year there were several new sports brands, and this year there are several, and there are old sports brands have also found the rise of the sports market, ready to revitalize it.

If Li Twist suppresses other brands alone, it will force other brands to unite, and Li Twist Sports will suffer a lot. But if Lee Twist Movement and Converse fight in the ring, the result will be completely different.

In the final analysis, Converse is also a foreign brand, even if it is wholly owned by Wang Haoan, but who knows about the Chinese people? They only see foreign big brands entering the domestic market in a big way, and there are disputes with domestic sports goods giants.

Some people who support domestic products will naturally support the Li Twist movement. And some people who firmly believe that the quality of foreign products is better will throw themselves into the arms of Converse and stay away from Nike, Adi or something.

The competition between the two sides is also under control, and can even be stopped at any time. To put it simply, it is to love and kill each other.

Shu Lihua hesitated for a moment: "Chairman, but basketball is not a particularly popular sport in China, and the top football players in China have all signed under the banner of Li Twist Sports, including table tennis, badminton, diving, gymnastics or something, and those champions have been signed by Li Twist Sports." ”

After all, people who wear sneakers now are people who love sports, and people who love sports must have their own idols or favorite athletes, Converse's main game is basketball, and there is no advantage at all.

"In the field of sports, we mainly promote tight-fitting sportswear, and I know that Li Twist Sports has obtained our technical authorization, and we may not have competed, but we have to try. ”

"In terms of sneakers, it directly focuses on the high-end market, and the price is different from that of Li Twist Sports, and the price is similar to that of Nike and other brands, which can be slightly lower, but not too low. ”

"Do you still remember the two paths I set for Converse? Trendy leisure is the main product we want to promote in China. I know that Converse's canvas shoes may not sell at a high price, after all, there are double stars and pullbacks in China that are also made of canvas shoes, and the price is very affordable. ”

"But what about some vintage models? The shapes are more beautiful and look very fashionable, which can attract the attention of young people. Find a few young idol stars to endorse, we focus on fashion. ”

Shu Lihua hesitated: "Chairman, the main trend fashion is good, which can attract many people who don't like sports to buy, but in this way, the professionalism of our sneakers will be weakened." In the future, with the efforts of those big brands in the world, we will be very passive. ”

He still hasn't said a word, when the time comes, he may not just be passive, but will be beaten and retreated, and he may even be wiped out by Li in the next two years.

"It doesn't matter, basketball should be popular in China at that time, and we will definitely be able to make a difference in the basketball field. However, when it comes to selling trendy fashion shoes, you also need to master the skills, and you can try hunger marketing. ”

Hunger marketing, that is, limited supply, is not a failure to produce, but an artificial sense of short supply, thereby increasing the brand's position and guaranteeing high profit margins.

"Okay, I remember, I'll go back and arrange for someone to adjust the strategy and let the chairman see the effect as soon as possible. ”

Wang Haoan nodded with satisfaction, and after Shu Lihua left, he looked at Zhang Jian: "I handed it over to you, how is it done?"