Wang Haoan has not left the capital an inch recently, and even the plane procedures have been told to his subordinates to go to Bingcheng, he guards his wife, and he has not even participated in several important meetings.

Today there are guests at his house again, and Li Twist came over with some gifts.

"Mr. Li always has a heart. What's the matter, it's the company?"

Li Xuan didn't hide it, and nodded directly: "There is something wrong, I want to discuss it with you." ”

"Then go to the study, Sister Liu, send two cups of Pu'er. ”

Sister Liu is a rare confinement sister-in-law now, but because Jiang Yurou has not given birth yet, she is doing the work of a nanny. But the salary is high, so there are no complaints, hoping to work for a few more years, a cut higher than the salary of her college student's son.

"Mr. Wang, the last time Li Twist Sports had a meeting, Mr. Guo was on a business trip in other places, and you didn't come, so I think I still have to tell you something. ”

"What is the important thing that is worth your personal trip? Li Twist Sports, it has always been based on you, and Lao Guo and I are very relieved about this. ”

"The first thing is that Li Twist Sports is going to make some changes, except for the two bosses, Li Twist Sports is basically my family in charge. During my time in Beijing, I also learned a lot of management knowledge and enriched myself. ”

"At the same time, I have also hired a few management talents, and I plan to adjust the company's management positions, and I should talk to the two of them about this matter. ”

Of course, Wang Haoan does not object, family management is easy to have accidents, and many human relationships cannot be avoided. Wang Haoan has thought about this change for a long time, but he has never said it.

Now that Li has done it himself, he is of course happy to support it.

"It's great, it's also a great benefit to the company, and your family can be a lot easier. ”

"And the second thing, Mr. Guo told me before that there will be many employees laid off this year, which is an opportunity for us. ”

"It just so happened that the development of Li Twist Sports was getting faster and faster, and the brand recognition was getting higher and higher, and I also took the opportunity to acquire several factories to produce sportswear, casual wear and sneakers. ”

"Because it was difficult for many local governments during this time, the conditions given were also very good, some taxes were exempted, and many procedures were given the green light, and the progress was very smooth. ”

Wang Haoan looked at Li Xuan with some doubts, it was going very well, do you need to tell me about this kind of thing?

"It's just that the company's funds have encountered some problems now, not that there is no money at all, but the new factory needs to purchase some new equipment, and the plant also needs to be repaired, and more stores need to be opened, and a batch of raw materials have been pressed before. ”

"So I want to make some adjustments to the company's departmental inputs. ”

Wang Haoan looked at Li Xuan: "Which aspect of the funds do you want to reduce?"

"One is advertising, the advertising fee of CCTV is too expensive, we already have a lot of popularity, I plan to put an advertisement on CCTV next year, and other advertisements will be placed on the star channel of the provincial station. ”

"I know that the audience of the local star channel is far less than that of the central station, most of them are some people in the city watching, but most of our sports goods are also bought by people in the city, in remote areas such as rural areas, they are reluctant, I have also seen a place to use the ball as a basketball to teach children. ”

"Another reduction is in product development. Of course, designers can't be reduced, and their salaries won't be reduced, and they will even get a normal salary increase like other employees. ”

"It's just those who do technology research and development, such as the development of some new materials and some sports assistive technology, I don't think it's of much use for the time being. ”

Reducing investment in technology, Wang Haoan feels that it is not possible.

"Mr. Li, have you ever thought about why consumers are willing to buy Li Twist Sports products instead of other sports brands? Is it just because the advertising is doing well?"

"Don't forget, the products of Li Twist Sports are more expensive than similar domestic products, which can be regarded as the first gear. Why are we expensive, because our quality is better. ”

"And this quality is not only strong, but also the protective aspect of the body, which cannot be ignored. ”

Li Twist listened to Wang Haoan's words and retorted: "Mr. Wang, you don't seem to pay enough attention to Li Twist's movement. Li Twist Sports sells well, not only because of the advertising and quality, but also because we have sales channels that other sports brands do not have. ”

"We have stores in all prefecture-level cities across the country, some are directly operated, some are franchised, and some are agents. ”

"And in some counties, we have also opened stores, and this kind of store coverage measures are still learned from Anjie clothing. The number of our stores is unmatched by other well-known domestic sports brands combined. It is precisely because we have the best sales channels that we have the highest sales volume. ”

"There is also the latest trend in our style design, and other domestic sports brands are imitating us or imitating foreign styles. ”

"It's like some casual wear, casual shoes, you don't need any special technology, you just need to look good, comfortable, and our brand awareness can attract people to buy. ”

"And in recent years, our investment in technology research and development has been too high, but there are few technology molding, and the investment in each technology research and development is too high. ”

"I wonder if I should wait another two years to occupy the market first, and then upgrade the technology, so that there is enough money and no delay. ”

Li Can't be wrong with his thoughts, but he only thinks about domestic competitors and ignores those big foreign sports companies.

"Mr. Li, are you planning to let Li Twist focus on China? That's right, we have a population of more than one billion people in China, accounting for one-fifth of the world, but can you guarantee that everyone likes Li Twist sports?"

"Those domestic brands, for the time being, there is no competition with you, but what about foreign ones? Just the shopping malls I have invested in have introduced a lot of foreign high-end sports brands, and their investment in technology is hundreds of millions of dollars every year, or even more, or in US dollars. ”

"Because they know very well that a new technology that can make them the most popular sports brand can bring them higher sales and profits, and it can also allow them to compete with other brands. ”

"If Li Twist Sports is positioned in the domestic market and focuses on medium prices, then you can not hear what I said just now. If Li Twist wants to become a world-class brand and enter the high-end market, he must not lag behind in terms of technology, and even have to be ahead!"

"Our mainland's technology research and development capabilities are backward, and the difference is not in talent, but in capital. In fact, the funds invested in product technology research and development are much less than those abroad, and if the cooperation with those research institutes is interrupted at this time, it is difficult to guarantee that they will not be put into the arms of competitors. ”

"Mr. Li, how to decide, it's up to you. ”