Li Xuan didn't agree with Wang Haoan's words, and felt that Wang Haoan was a little alarmist.

His original dream was to create a world-renowned Chinese sports brand, so that Chinese people can wear his sports brand clothing, sneakers and the like to participate in competitions and receive awards.

And now this dream has naturally undergone some changes. He not only hopes that Chinese people will wear Li Twist sports clothing to receive the award, but also hope that some foreigners will also wear Li Twist sports clothing to compete and receive awards.

But in any case, the mainland is the base camp of the Li Twist movement, and when the mainland market has not been completely occupied, it is a bit too ambitious to think about expanding outward?

The reason why he wants to adjust the direction of the company's expenditure is also for the development of the company, and he has the support of some management.

"Mr. Wang, I just said very clearly, I have not given up on foreign markets, and the goal is still to develop Li Twist Sports into a world-class sporting goods company, which can compete with big brands in Europe and the United States. ”

"It's just that in terms of funding and technology, we have a big gap. In terms of brand awareness, because we developed much later, there is naturally a big gap. ”

"But in the mainland, we are the number one sports brand, which has surpassed old brands such as Double Happiness, and in the minds of the Chinese people, we are also the best sports brand. ”

"You said that international sports brands have entered the mainland market, of course I know this. Because of this, I want Li Twist Sports to invest more funds in product promotion, expand production capacity, and firmly grasp the market in my own hands. ”

"It's not that I haven't investigated foreign sports brands, the price is very expensive, a pair of shoes, stunned to sell for six or seven hundred yuan, ours is only more than 100, and I don't see much better. ”

"And some of their sportswear, which are not of special material, are not very novel in design, and the price is three or four times higher than ours. ”

"I think price is our biggest advantage compared with the big international brands, they sell one, we can sell 10 pieces, 100 pieces, their profits are far from comparable to ours. ”

"Ordinary people don't have that much recognition of international brands, because in addition to professional athletes, people who wear sportswear are some young people. And young people, there are few people who can afford such expensive sportswear. ”

"Those foreign sports brands don't do much advertising, so many people don't even know each other, and I don't think they are too much of a threat to us at this time. So we should take the opportunity to expand our production capacity, and we can also sell to other countries in Southeast Asia. ”

Wang Haoan looked at Li Twist's appearance and knew that Li Twist still didn't want to continue to invest in those research institutes, and he would not continue to persuade him, anyway, the assets of Li Twist's movement only accounted for a small part of his assets.

"I said, how to decide this matter is up to you, as long as Li Twist Sports does not lose money, I will not interfere with the matter of Li Twist Movement. ”

Wang Haoan knows how big the future sports goods market is, not to mention those foreign sports goods companies, just a few in China, each with a market value of tens of billions of RMB, if it can develop first, like Nike in North America in the future, with more than half of the share, the profit will be very considerable.

And in the future, some European and American sporting goods companies, several former big brands, have been acquired by other companies. If you don't agree with the concept of Li Twist Sports, or if you feel that the technology is insufficient in the future and want to improve quickly, you can also merge and acquire those overseas sports goods companies.

The star effect of sporting goods companies is also very strong, find a few future sports stars to endorse, as long as they are popular, then sporting goods will naturally be popular, and sales will continue to rise.

Hearing Wang Haoan say this, Li Xuan felt that Wang Haoan seemed to be a little unhappy, and he tried to suggest: "Mr. Wang, I know that in terms of company management, you are much better than me, but sports products are different from other companies. ”

"I can understand the technical aspects you said, but the investment is too large, and I think the company is currently underfunded and can't take care of all aspects, so some trade-offs must be made. ”

"If he can, can Mr. Wang continue to invest in those sports research institutes? In this way, after the results are achieved in the future, he can sell them to Li Twist Sports Company, which can be regarded as a fertilizer that does not flow into the fields of outsiders. ”

"Of course, I don't mean to let Mr. Wang sell it to me at a low price, but I just hope that at the same price, we can give priority to our Li Twist Movement. I think it's less risky to buy off-the-shelf technology directly. ”

Wang Haoan smiled: "Yes." ”

This is the difference in investment philosophy, many people like to invest in some companies with potential, just like venture capital. Seven or eight out of ten investments have failed, but as long as one success comes in, you can bring back ten times the income, and if you can succeed twice, you can double the earnings.

And Li Zhu felt that he had invested so much money, but he didn't have any decent technology to come up with, and the previous money was all wasted. He would rather pay a high price for mature technology in the future than keep these R&D personnel and bet that they can develop some leading technologies.

In particular, Li Zhu thinks that it is not necessary to develop those fabrics at all, just purchase those ready-made fabrics, why do you want to do research and development yourself?

But if a new type of fabric is successfully developed with excellent characteristics, then the future profits will be very rich. For example, after developing fabrics that are both waterproof and breathable, the company has become an industry leader, with annual sales exceeding $1 billion and very profitable.

There are many other material companies, intentionally or unintentionally after developing some new fabrics, they are all in the industry boom.

In this regard, domestic manufacturers lag behind a lot, only the kind of non-ironing fabric developed by Youngor is relatively good, which also makes Youngor's shirts and suits liked by many people.

Wang Haoan agreed to Li Xuan's request because he knew that in terms of technology, there must be enough investment, so that more people can like it, including those big-name sports stars.

Sports stars protect their bodies more than showbiz stars, because they make money entirely on their bodies, and any injury may ruin their careers and ruin their future.

If any sports star wears their sportswear and can ensure their competitive condition for a long time, there will inevitably be more distant people to choose their brand, and more sports fans and fans will choose their brand.

Therefore, technology research and development cannot be stopped. One step is slow, it is possible to be slow, not to mention that the development time of Li Twist Sports is far behind those big names in Europe and the United States, at this time if you don't catch up, I'm afraid the gap in the future will be bigger and bigger!