Chapter 482: Demon Water is Naturally Expensive
When the two of them were talking, Guo Jihua didn't interrupt, and only after they finished speaking, did he speak: "Is this the condition of the two? Fortunately, I have made an appointment with other friends, I think we may not be able to cooperate this time, and I look forward to the next cooperation with the two companies." ”
Guo Jihua directly put on a posture of not talking, the conditions offered by the two were too harsh, once agreed, there may be a little profit on the Jianbao side, but the Guo Group has no profit at all.
The most infuriating thing is the pricing power, Gatorade in North America is two dollars a bottle, and he has also drunk that Gatorade, the taste is a little sour, the taste is very bad, many athletes don't like it, let alone ordinary people.
Jianbao is different, the efficacy is almost the same, the taste is better than Gatorade, and now with the help of the east wind fire of the Olympic Games, why is the price so low?
Carl glanced at the person next to him, a little embarrassed, he didn't expect Guo Jihua to be so decisive, and Mr. Wang, who established Bao, didn't have any objections, didn't he understand English?
"Wang, Guo said that he won't talk to us anymore, is this also the meaning of establishing a treasure?"
After speaking, Carl looked at the person next to Wang Haoan, it should be a translator, right?
What he meant was the idea of building a treasure. Wang Haoan replied in English.
Carl was stunned for a moment, this person understands English?
"Wang, Guo, since we are talking about cooperation, the natural conditions are also negotiable. Guo, this is not the first time that we have cooperated with your company, and of course we should continue to cooperate. ”
"The conditions we just had were for those companies that we were cooperating with for the first time, but since we are old friends, the conditions can be adjusted. ”
Guo Jihua took two pieces of paper from the hands of the person behind him and handed them to the two people in front of him: "This is our condition, let's take a look." ”
The two of them lowered their heads and flatly refused: "Guo, this condition is absolutely impossible." Only Liangle Group can get this kind of condition in our supermarket, and you are too far behind Liangle Group. ”
"Yes, we are the first in Asia, and the Liangle Group is far inferior to us in Asia, and in China, it is even worse than us, and we also have a status in Jianbao. ”
"We are magic water from the East, and in Asia, our retail price is 50 percent higher than that of Coke, and here, it should be higher. ”
"As we all know, Coke is just a low-end soda that tastes good, but does it do anything other than provide a lot of calories?"
"How much is a bottle of Gatorade? We are better than Gatorade, why should it be cheaper? We have three flavors, the traditional with carbonic acid retails for $15, and the innovative and professional without carbonate retails for $2. ”
"In the supermarket, the price can be a cent or two or two cheaper, but not too much. The wholesale price we give you is 80% of the retail price, and we reserve 20% of the profit for you, which is already very high, and Liangle Group will definitely not give so much. ”
"As for other expenses, we have the same conditions as Liangle Group, because our products, which are better than Liangle Group's carbonated drinks, will soon become popular all over the world. ”
Wang Haoan squinted at Guo Jihua, can you really blow it, it's popular all over the world?
People in different regions naturally have different tastes, and Coke, the most popular soda sold in the world, is not popular in many European countries.
But looking at the orange soda of Meinian and Fanta, it is also selling well, which proves that at least the taste of Jianbao will not be annoying.
But if it's not annoying, it doesn't mean it's going to explode. Jianbao is not the same as Gatorade, Gatorade is because it sponsors the four most popular sports leagues in North America, and has gradually been in a monopoly position, and has signed contracts with every team club, and those athletes drink their drinks.
This makes Gatorade not even need to do advertising promotion, just those live TV broadcasts, rebroadcasts, can make Gatorade non-stop exposure.
Jianbao, just in the Olympics on fire, not necessarily how many people know, maybe some people have just heard of it, not too much care, after all, the athlete's performance and sports drinks are not particularly related.
However, Wang Haoan still thinks that Guo Jihua's negotiation is very good, especially the pricing power. Since there is a gap between China and Coke, it is still far inferior to North America's economy, in a developed country like North America, the establishment of treasure and long-distance transportation, the cost is a lot higher, do not sell this price, the profit margin is too low.
And two dollars, in fact, is not necessarily very high. In the past, the retail price of Coke in many European countries could reach two dollars a bottle.
For different countries and regions, there should be different pricing strategies, and it is necessary to compare with similar products to find out their own positioning, so as to make the most money.
The two sides were still talking, and Wang Haoan listened silently on the side. Guo Jihua's attitude is very firm, and he will not let go of the pricing, as for other conditions, it can be appropriately reduced.
Jianbao's reputation in North America is far from being comparable to the Liangle Group, and naturally it cannot really get the same entry conditions as the Liangle Group.
However, the cost of establishing treasure is not lower than the cost of Liangle Group. Although the labor cost of Liangle Group is very high, because the wages of workers in North America are already high, their transportation and warehousing costs are very low, which is precisely the bulk of the cost of building Bao.
From Sanshui to the United States by cruise, the freight is not a small amount, but fortunately, considering the loss in transportation, carbonated drinks, especially canned, are easy to break.
The two retail groups also hope that Jianjian Bao can appear on the shelves of their supermarkets as soon as possible, so that they can make a profit while Jianjian Bao is at its hottest, and they can also hit other retail groups in their territory, we have good products that you don't have.
After both sides made concessions on some conditions, the two sides continued to dispute over pricing. The two couldn't convince Guo Jihua, so they turned their heads to deal with Wang Haoan.
"Wang, we have made great concessions, this is the best time to establish the treasure to go public, you said that the retail price of the establishment treasure is so high, we have agreed, but the wholesale price must be reduced, we also have to bear the cost of transportation, warehousing, etc., your price can not be so expensive. ”
Wang Haoan looked at the two with a smile: "What is our product, it is magic water, and the price of magic water is naturally expensive!"