"The capital is so big, that building is really high. ”

"This road is really wide, is it Tian~~~ Anmen over there?"

Jiang Yurou sat in the car and kept talking, the first time she came to the capital, she felt fresh when she saw everything.

"Beijing is the capital, of course, the development will be better. That's not Tian~~~ Anmen, it's the city wall of the Forbidden City, I'll take you to have a good walk after finishing your errands. ”

"Today we are going to go to the central station, we have to sign up, otherwise we won't be able to buy prime-time advertisements next year. ”

"Ah, do you have to sign up in advance to buy advertising slots?" Jiang Yurou was a little puzzled.

"There are also high-ranking people in CCTV, and they find that there are more and more companies that advertise nowadays, and many people are competing for the same time period, so the form of auction is adopted, and the auction advertising time is auctioned, and the one with the highest price wins. ”

"What if someone shouts high and can't give so much money?"

"According to the rules, it should be the subscription of the second highest bidder, or the second highest bidder to give up, and it will be postponed to the third highest bidder. ”

"However, this auction is not a bid, but a hidden bid. It is that everyone puts a note in the box, and the one with the highest price on it wins the bid, and you don't know what the price of others is, so that there is another advantage, that is, let the people of CCTV know the average psychological price of everyone, so as to increase the price of all advertising periods. ”

As the largest media in China, CCTV has the largest number of viewers and the widest coverage area, and the effect is naturally extraordinary. Of course, not all the companies that advertise on CCTV are developed, such as the soybean oil sold by Wei Yingzhou's brothers before, didn't it hit the street.

But under normal circumstances, as long as the quality is excellent, the production capacity can keep up, and the price is reasonable, the sales volume will be significantly improved. Let's just say that the soybean oil that Wei Yingzhou made before, if it weren't for TV commercials, the sales would have been even worse, and it would have been yellow for a long time.

The advertising department of CCTV has become an advertising department, which is to discover the big cake of advertising revenue. Now there are more and more enterprises that come to CCTV to place advertisements, not only state-owned enterprises, but also many private and foreign companies have also come to advertise, and they have moved to raise prices.

When demand exceeds supply, it is normal for prices to rise. What's more, many companies that advertise on CCTV have made money, can't CCTV make more?

In this way, we will have more funds to shoot more good-looking programs and provide them to the national audience and meet the spiritual needs of the audience.

Especially when the central station saw Wang Haoan and they were willing to pay a high price in order to grab an advertising period, they knew that when it was time to increase the price, it was just a price increase, they were not easy to control, they were afraid that it would rise too much, and it would be embarrassing if the advertising time could not be sold.

And this method of operation is a year ahead of the previous life!

All the companies that have placed advertisements on CCTV have received phone calls informing them to go to CCTV to participate in next year's advertising bidding, and some of them are admiring, and they are all gearing up, ready to use CCTV's advertising next year to make a splash!

When he arrived at Yangtai, Wang Haoan came to Zhao's office familiarly, he was a big customer, and he did not represent a company this time.

"Yo, isn't this Mr. Wang, it's a little early. Zhao glanced at Jiang Yurou beside Wang Haoan, why did you come to me and bring a female secretary.

"Mr. Jiang, this is Zhao of the Advertising Department of CCTV~~~ Chief, Zhao, this is also here to bid, Jiang Yurou, general manager of Xiangjiang Pretty Beauty. ”

"Zhao is good, this is my business card. Jiang Yurou took out her business card and handed it to Zhao, these were all taught by Wang Haoan.

Zhao was a little surprised, how could this female manager of the Xiangjiang Company speak with a Northeast flavor? And these two people came together, are you sure it doesn't matter?

"You may be seated. This bidding method, Mr. Wang told Mr. Jiang, right?" Seeing Jiang Yurou nodding, Zhao continued: "That's good." Mr. Jiang prepared the information and handed it over to the people in the office, and three days later, we were here, just to participate in the bidding, and the bid was opened on the spot, fair, just and open. ”

"Zhao, do you have to bid for all the advertising slots, or only one or two?" Wang Haoan asked.

"Some ad slots are bidding, while others will then be priced on a first-come, first-served basis. ”

"Is there a limit to the ads that can be served?"

"In principle, there are no restrictions as long as they comply with the relevant laws. Mr. Wang, you're not going to do any weird advertising, are you?"

"Of course not, I'm a good law-abiding citizen. So what time will be put up for auction, can you know now? I can also go back and study with Mr. Guo and strive to get one or two at a high price. Wang Haoan said with a smile.

"Of course, you can always take a look at this watch for Wang, but don't pass it on. ”

"Understood, thank you Zhao. After the bidding was over, I invited Zhao to dinner. ”

"There is no need to eat, it is not suitable during this period, the next time I have the opportunity to come to the capital, I will invite Mr. Wang to dinner. Zhao directly refused, he is also on the rise, and the top is now strict, so it's better to be careful.

"Zhao, there is something I want to trouble you. I want to know which clothing companies, food companies, and sporting goods companies are bidding for the bids, is this convenient to inform?"

He doesn't have to pay attention to other industries, but his peers still need to understand it clearly and facilitate the formulation of bidding strategies. He can buy those prime hours without paying a high price, but he also has to make sure that those slots are not bought by his peers.

"This ...... Mr. Wang, this is not in accordance with the rules, right?"

"Zhao, I'm here to buy advertising, and I also hope to get a few good advertising slots, you told me, I bid higher, and it's not the advertising department of CCTV that profits?"

Zhao Chu pondered for a while, and suddenly said to Wang Haoan: "Mr. Wang, we are a unit that serves the people, and the money we earn is also to make better programs for the audience, I still have something to do, your information will be handed over to Xiao Liu in the office tomorrow." ”

When she left CCTV, Jiang Yurou was still worried: "Did we offend that leader, did we not sell advertisements to us?"

Wang Haoan grabbed Jiang Yurou's hand: "Yes, what should I do?"

"Why don't we go back and beg him, if I said something wrong just now, I'll apologize to him. ”

"Come back, it's none of your business. And Zhao Chu was not angry, he agreed. The meaning of the sentence just now, let me go to Xiao Liu tomorrow to get the list. ”

"Ah, is that so?" Jiang Yurou thought about it carefully, as if it had this meaning.

"So, let's relax, and after we get the roster tomorrow, we will discuss the strategy. We need to spend less and do more!"