Chapter 253: I'm To

When Wang Haoan submitted the form, he also got a list from Xiao Liu, and he took a closer look and saw many familiar brands.

Lehaha, Sun God, Le Baishi, Dada Bubble Gum, Mai Lisu, White Rabbit, Qinqin, Shanghaojia, etc., of course, I also saw Huafeng, Kang Shuaifu, the same and other brands.

There are also a lot of clothing, Wang Haoan drew a tick behind many lists, and he will not be merciful to competitors. Moreover, many of these brands belong to foreign holdings, and even in the future, there are many original domestic brands that have become foreign holdings.

Rather than earning money for outsiders, it is better for Wang Haoan to earn it himself, at least his money will be fed back to the country and make more contributions to the motherland.

Among the food brands, the most snack categories include fried puffed foods, beverages, nuts, biscuits, health products, etc., and there is a large category, that is, wine, especially liquor.

Wang Haoan remembered that in his previous life, he had seen the king of the previous years of the central station, and next year it was a Ludong brand that came out on top, and its profits instantly increased more than ten times, expanding at a rapid pace.

However, due to the rapid expansion, the quality of the product was neglected, and the wine produced by the small brewery was blended, and the taste was seriously deviated, and eventually the company gradually declined.

Ludong vigorously develops the brewing industry, not to mention beer, liquor is also endless, and it can even be compared with the southwest region in the future, but it has not been able to do it for a long time.

That standard king, Wang Haoan has no intention of fighting. The advertising effect of Biaowang is the best, it is the time period with the highest ratings every day, every household turns on the TV, and you can see this advertisement, but the price is too high.

The important thing is that he remembered that in his previous life, the central station only started the advertising auction next year, and the price at that time was more than 30 million, and he didn't know what the advertising price would be this year, and he didn't know who the bid king would be.

Instead of competing for a standard king, it is better to buy a few more advertising slots and have an intensive bombardment~~ bombing mode, just like the future brain X gold, none of which is prime time, but there are several a day, you will always see it, and be brainwashed by the magic advertising words.

Back at the hotel, Wang Haoan made a list of tables with brands, time periods, prices, etc., some of which were also remarked.

"Hao'an, what are you writing?" Jiang Yurou stood behind Wang Hao'an, wiping her hair with a towel.

"Do some preparation. There are a few advertising periods the day after tomorrow that I think are good, so predict what price is more cost-effective. Zhao was also very treacherous, he didn't tell me the products and advertising prices of these advertising slots last year, and I was not fully prepared. ”

Advertising products in a certain period of time, this just makes people stare at the TV. However, the advertising price is only clear to the advertiser and the advertising department of CCTV.

"Are you going to buy so many advertisements, is it too much?" Jiang Yurou looked at the more than a dozen advertising periods on the form, did she use so many advertisements?

Xiao Liu relayed Zhao's words, hoping that I could help raise the price, and I agreed. These are all times when I need help raising the price, so I'll always be bidding. ”

"Ah, what if you raise your level and win the bid? Counting the pretty woman, you only have four companies, do you still have to play four advertisements in one company?"

"One thing you may not know is that as a big customer, a lot of times you can change some of the rules, like I can get this list. ”

"If I win the bid, I will definitely not be able to use it, and this Zhao department will be responsible for helping me coordinate the sale of some. This probability is very small, and many people are very bold. ”

"I just have to block certain brands so that they can't win these slots, so it doesn't have to be all of them going to be high. ”

"And if I don't win the bid, some spare excellent advertising slots will be sold to me first, which is enough to ensure my interests. ”

Jiang Yurou frowned: "Isn't this a black-box operation, doesn't it mean that this auction is fair, just, and open?"

"Hahahaha, you're so simple. What is this auction for? In order to raise the price of advertising, to create higher profits, of course, to find a way to do it. ”

"And every auction basically has a trust, which can be regarded as the industry's latent ~~~ rules. If someone really wants to win a certain advertising period desperately, it will naturally be fair, just and open, but if a certain advertising period is cold, without us raising the price, CCTV will not be embarrassed to death. ”

"You're not the only one raising the price?"

Wang Haoan smiled: "I'm not sure. If it were me, I wouldn't have arranged a tray. Because Zhao may not fully believe me, and he is afraid of some accidents. ”

Wang Haoan doesn't fully believe in Zhao, this list, he is just a reference, maybe Zhao will reveal this list to other brands, hoping that they can raise the price of each other and let CCTV get more benefits.

Although I didn't hear of any black spots in my previous life, it seems that he rose up later, but he can do some operations within the rules, Wang Haoan also has to guard against it, I hope everyone can cooperate happily.

When there is no Internet and few satellite TV channels, CCTV's giant status is difficult to shake. In the future, it will not be until the entertainment industry booms that there will be advertising prices that can challenge CCTV.

Wang Haoan himself is also calculating that there are at least three advertisements for Manchu and Han food, one for Anjie clothing, one for pretty women, at least one for Li Twist, and one for Manchu snacks, so at least seven advertisements are needed.

These seven should be in excellent advertising periods, and other advertising periods can also be considered to increase some to increase advertising density and strengthen brand impression.

Li Xuan and Guo Jijie will also participate in this bidding meeting, but they know that Wang Haoan took Jiang Yurou and did not come over to disturb.

"Hao'an, you're working so hard. Jiang Yurou pressed Wang Haoan's shoulder and neck.

"yes, I've had a hard time. I almost work two hours a day, and sometimes I have to go to work in the afternoon. You said that it was like Anjie Company, Li Twist Sports or something, Guo Jijie and Li Twist are too worry-free, and the advertising matter was actually handed over to me, which made me have to work for an extra hour, and I was tired to death. ”

Jiang Yurou blinked her eyes: "You just go to work for two hours a day?"

She works eight hours a day, and she feels that she can't be busy with a lot of things, why is Wang Haoan so relaxed?

"Two hours is still short. If I pay those people such a high salary, shouldn't they work hard? I'm the boss, and the boss just occasionally checks how much money he has in his account, occasionally listens to his subordinates' work reports, and just gives random advice and encouragement. ”

"Of course, there is one more thing that the boss can't let others help, such as ......" Wang Haoan pulled Jiang Yurou into his arms with his hand.

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