Chapter 684: Sell them expensive

"Chairman, do you really want to do this?" Zhang Jian was a little puzzled.

The motorcycle production line has only been purchased for less than two years, and although it is said to be a foreign second-hand production line, the value is not low. If you sell it now, you will definitely lose money.

What's more, the permanent company has also specially trained a group of employees who produce motorcycles, if the motorcycle production line is sold, how will those employees be placed?

"The motorcycle market is indeed not small, but if you look at how many motorcycle manufacturers there are in China today? Not to mention these large state-owned enterprises, there are many foreign companies, private enterprises, including some small factories in some places. ”

"The market is big, but there are more people who share the food, so we don't need to be involved. Although it is said that you can make money by relying on a permanent brand and managing it carefully, it is better to put this energy into other aspects. ”

"The motorcycle production line and the workers, just pack it up and sell it, and there will be no tail left. I communicated with Mr. Guo about this matter, he invested in a motorcycle factory in Taiguo, and he just wanted to enter the mainland market, so I will sell it to him as a whole. ”

Selling to Guo Jijie can be regarded as helping Guo Jijie and allowing Guo Jijie's motorcycle industry to develop faster. At the same time, Guo Jijie will not let Wang Haoan suffer, and the price given must be reasonable. And Guo Jijie does not have to buy other companies at a premium, and can directly start production, which is a win-win cooperation.

"Chairman, but now the bicycle market is declining rapidly, we have sold motorcycles, and the market for electric bicycles and electric wheelchairs has not yet been developed, what should we do about our company's performance in recent years?"

Zhang Jian is not in a hurry, he is the chairman of this company, and he hopes to take this opportunity to make himself go further.

Could it be that the first company he managed, the efficiency declined year by year, not to mention affecting his own future, but also affecting Wang Haoan's reputation, the richest man will lose money in business?

"A few years, the company's current performance is lower than the previous two years, but to ensure efficiency, in fact, not only open source, but also throttling. ”

"First of all, we got rid of the motorcycle factory business and reduced our expenses. Although the income has also decreased, our cash flow will be easier, and we can devote more energy to product research and development. ”

"In addition, in the past two years, we have not only to slim down the company, but also to complete two things, the first is the company's delisting. As the first batch of companies listed in Modu, the stock price has experienced big ups and downs, and now relying on our shares, the stock price has soared again, which is not good. ”

Wang Haoan does not want book assets, and he does not plan to sell the permanent shares, not to mention that after he invests, he is not allowed to sell the shares within three years, unless there are force majeure factors.

Moreover, it is a permanent listed company, and the statements need to be made public, so some investment directions will be easily seen, which is also unwilling by Wang Haoan.

He vigorously develops electric bicycles, the purpose is to occupy a larger market in the future, but he doesn't want too many people to notice and come and grab it.

After delisting, there is another way to operate, and that is to re-list. The financial market in the mainland is very general now, and if there is a lack of funds, it is completely possible to re-list in Hong Kong, or go to overseas listing.

The operating methods of non-listed companies are much more flexible than those of listed companies.

"The second thing is to open up foreign markets and focus on high-end markets. In the future, we will produce more mountain shifters, ditch some cheap regular bikes, and increase profit margins. ”

"The bicycle market is so big that regular bikes fill up and it's hard for them to be willing to switch to more expensive bikes. Those consumers just need a bicycle, so why not let them buy the expensive one?"

For example, if a company wants to buy 30 mobile phones, if you sell it to him for 1,000 yuan, you can earn 3,000 yuan, and if you sell it to him for 8,000 yuan, you can earn 30,000 yuan, so which one do you choose to sell?

Of course, the premise of all this is that the other party must buy it from you, and can afford to buy 8,000 yuan a piece.

The pricing of goods should be adjusted differently for different markets. For example, an ordinary egg cone ice cream, at this time in rural areas, the price is about one dollar, and it is still a double egg roll.

But in the city, the price can be sold for two dollars. If it is in the Palace of Culture, playgrounds and other places, the price can be doubled.

The same piece of steak has the same meat quality and production method, but in star-rated hotels, it can be sold for hundreds of yuan, and in some small shops, dozens of yuan are enough.

Now that the demand for bicycles as a means of transportation has decreased, let's redefine it. Bicycles are not just a means of transportation, they are a healthy way to get around.

In fact, every mode of transportation has advantages and disadvantages. Walking, the disadvantage is that it is tired, walking too much hurts the knees, hurts the waist, and the speed is slow, the advantage is that you can get a simple workout without spending money.

Buses, cheap, and fast. But it's crowded, the comfort is poor, and when it's cold in the north, the taste is not too good.

Bicycles, the advantage is that they are cheap, they can also get some exercise, and they can walk some trails. The disadvantage is that the speed is not fast enough, and you need to pedal by yourself, which is even more sinful on rainy days. In addition, riding a bicycle often can actually damage the prostate.

The advantage of the car is that it is convenient, fast and comfortable, but the price is expensive, some road conditions are not good, and it is not possible to drive, and the parking lot is also a trouble.

Motorcycles, which are faster than bicycles, have less damage to the prostate, are not too expensive, and can be walked on some small roads. But it is also more sinful to have a rainy day, and it is not possible to exercise.

Now it is necessary to amplify the advantages of the bicycle, the mountain transmission car, the adaptability to the terrain is relatively strong, but also take into account the function of sports, good publicity, will attract many people.

Mountain transmission bikes, at this time the price is more than 1,000 yuan, and even thousands of dollars, this is a mass-produced style, ordinary bicycles, a few hundred yuan is enough, and there are cheaper less than 200 yuan, but it is difficult to guarantee that it is not a refurbished car.

"Chairman, in that case, we're going to need an advertising fee. ”

"According to the contract, we can't continue to inject capital without their consent for three years, right, so let's take out a loan. Or wait a minute, the money from selling the motorcycle factory is enough for promotion. ”

"The other is to increase the market share of tire energy spare parts, many bicycles are aging, and they always have to be repaired or something, but remember, we no longer produce 28 tires, Phoenix is willing to do it, let them do it." ”

"There is also a little preparation, isn't it summer soon, hold a bicycle race, choose a few big cities, find local political axes to cooperate, and then invite some foreign students to participate, everyone rides, all of them are our permanent bicycles!"