Wang Haoan planned to return to China, but he was left in New York because there were problems with the sales of Jianbao in North America.

Jianbao signed contracts with two retail chains, entered two large supermarket chains, and began to advertise in newspapers, and sales climbed rapidly.

And there are several chain companies in talks to let Jianbao into their sales channels, including Walmart, the industry hegemon.

Everything is thriving, and seeing that Jianbao is about to rise in the United States, Liangle Group finally can't help but take action.

"Mr. Wang, the two retail companies we were going to sign a contract with before suddenly stopped talking, I inquired, it was the Liangle Group behind the trouble, and they gave the two companies better conditions. ”

Why give those two supermarkets better conditions, naturally let them not sell Jianbao. Although Jianbao has a good reputation at this time, compared with the Liangle Group in North America, the gap is still very large.

The choice of those two companies is understandable, after all, the company's first goal is to make money.

The contract was not signed before, it was not a breach of contract, and it had no impact on the reputation of those two companies, and they could still get tangible benefits, so why not agree?

"What about other companies, don't talk about it anymore?" Wang Haoan asked with a frown.

"That's not it, it's just that they didn't agree to the previous conditions, and they asked us to lower the wholesale price and ask us to give more sales rebates, so that we would not make any profit. ”

Those companies also have masters, and it is easy to calculate how much it costs to build a treasure and get stuck at this point. It's too low, Jianbao will definitely not agree, and no one can sell it at a loss.

In particular, they saw that Jianbao had started advertising in North America, and heard that TV advertising had also been negotiated, that is, to officially enter the North American market.

"What about Walmart, what are their conditions?"

Wang Haoan is most concerned about this, if he can enter the largest retail group channel, it will be easier to talk about the rest, and it can also ensure that the advertisements placed by Jianbao will not be wasted.

They didn't say anything, they seemed to be waiting. This kind of person hates the most, obviously wants to lower the conditions, but they don't want to be honest, maybe they also want the Liangle Group to give better conditions. ”

Guo Jihua was a little angry, these people are too dishonest to do business. If this is in Xiangjiang, it is almost talked about, and it will definitely not change halfway.

When many Chinese businessmen do business, they may not need to sign a contract. But most of them are between several partners who know each other, and they will carry out verbal promises, and they always feel that treachery will affect their reputation very much.

But in Europe and the United States, more attention is paid to paper contracts, which is clearer.

When Guo Jihua called home, he was reprimanded by Guo Bingxiong, why didn't he know to sign the negotiating memorandum? If there was this, would such a thing happen?

Guo Jihua also regretted a little, but now he hopes to find a breakthrough, in North America, the home of the Liangle Group, they are too passive, and those friends of the Guo Group cannot shake the Liangle Group, let alone influence retail giants like Walmart.

"Will the Liangle Group give better conditions? The Liangle Group is not as good as Wal-Mart, but if it joins forces, Wal-Mart will also have to weigh it, and if all Wal-Mart stores do not sell Coke, it will inevitably be seriously affected. ”

"Therefore, the cooperation between Liangle Group and Walmart will not change much, and it will not affect our cooperation with Walmart, I think Walmart should be waiting for us to offer better conditions. ”

Liangle Group and Wal-Mart are both giants, and both sides know very well that everyone makes money from cooperation, so how can they refuse to cooperate? Moreover, Wal-Mart is not one of those local retail groups, but the world's industry leader, and its status is naturally not the same.

Guo Jihua thought for a while: "What you said makes sense, other retail groups have made conditions, but Walmart has not yet, it should be waiting for us to take the initiative to find the door." ”

"Although we will be very passive in this way, people under the roof have to do the same. I'll talk to Walmart again, and after talking about this cooperation, it will be much easier for other retail groups. ”

"If necessary, I will lower the conditions again and facilitate cooperation. Even if the cooperation with Walmart is not profitable, the cooperation must continue. ”

At this time, we must not retreat, otherwise it will affect the overall situation of Jianbao's entry into the North American market. This matter, he Lao Dou has asked more than once, and he can't fail again.

"You can sign a short-term contract and make changes later. We are a product of Huaxia, which is our disadvantage, our visibility is not high enough, and the transportation cost remains high. But Huaxia products are also our advantage. ”

"Because we are foreign, we attract many people who want to try it. And Walmart, as the world's top retail group, also needs to enrich its product range, not to mention that this time we not only have Jianbao series products, but also tea drinks, which is also a good gimmick. ”

"In North America, although coffee is the mainstream, there are not a few people who like to drink tea, and our tea drinks have a unique taste, even in the North American market, which doesn't make Walmart excited?"

"There is also the possibility that the previous two partners can cooperate and let them make a banner that they have mysterious oriental products in the supermarket that Walmart does not have. It must be said that the mysterious East, many people on the American side have a really one-sided understanding of foreign countries. ”

Guo Jihua's eyes lit up, yes, he can let the previous two partners cooperate, and it's a big deal to make some concessions in other places.

Liangle Group made a move, if they left at this time, it would be more difficult to enter the North American market in the future.

Only by holding on at this time can Jianbao have a chance to gain a foothold. They don't want to make money in the first year, protect their capital, and even lose a little bit It doesn't matter, it is enough to see the growth of sales, to see the growth of word-of-mouth and popularity.

Back to the back, you have to contact some sports leagues, so that Jianbao becomes the designated sports drink for some sports events, which will attract those sports fans more.

In North America, sports stars have more fans than show business stars. Tickets for many sports events are more expensive than concert tickets for big stars.

"Okay, I know what to do, you wait for my good news. Guo Jihua left with confidence.