At this time in China, Li Jingwei was in contact with the president of Baishi Cola, and after a while on the phone, he hung up the phone angrily.

He wanted to ask the president of Baishi Cola Huaxia District to help communicate, and the two sides are still in a cooperative relationship, hoping that through the relationship between Baishi Cola, Jianbao will enter the North American market.

And he also made a promise that in the North American market, Jianbao will never sell Coke, only sell Jianbao and tea drinks, the varieties of the two sides are different, the competition is not large, and he is willing to pay some price.

But Baishi Cola directly refused, saying that they were not capable of helping Jianbao, and they were also in a weak position in North America, and the boss was Coca-Cola.

Isn't this just nonsense, even if Coca-Cola is the boss, but the sales channels of Baishi Cola are definitely not bad, at least every big supermarket chain, there must be Baishi Cola.

Obviously, Baishi Cola does not want to help, thinking that Jianbao will steal their market, or simply does not want Jianbao to develop and grow, and wants to suppress Jianbao in Asia, or even the Chinese market.

Because Baishi Cola didn't ask what the price of building Bao could be!

Jianbao held a board meeting, and Wang Haoan was still in the United States, and attended by phone.

"My suggestion is that our cooperation with Baishi Cola in Huaxia can be terminated. Baishi Cola is obviously targeting us and doesn't want us to grow and grow, so there is no need for us to help Baishi Cola expand in the mainland. ”

"Not only do we have to take back the previous channels, but we also have to attack the sales market of Baishi Cola, so that they know that they can target us in North America, and we can also target them in the Chinese market!"

Li Jingwei's voice sounded full of anger, and the sound of slapping the table was clearly transmitted to Wang Haoan's ears through the microphone.

"Chairman, in this way, will we let the Liangle Group also unite in the mainland? Although their scale is united, and we are not as strong as we have established Baoqiang, it is also not to be underestimated. ”

"Our previous strategy of working together to suppress Coca-Cola has been carried out well, and Coca-Cola's sales, although not decreasing, have obviously stopped growing. ”

"If Baishi Cola starts targeting us at this time, then we will have to pay double the amount of money, or even more. At this time, we are expanding overseas, and the mainland has to promote new products and maintain the market growth rate. ”

Li Jingwei pointed the table with his fingers: "Han Dong, you also said that we want to expand overseas, Guo's Group has paved the way for us, the European carbonated beverage market has always been bad, and the performance of Liangle Group over there is also very average, and the North American market is the most important market in addition to the Chinese market." ”

"By winning the North American market, we can radiate the whole of the Americas and expand faster in Asia. And we don't plan to overtake the Liangle Group in North America in one fell swoop, which is very difficult to achieve in a short period of time, and we all know very well that all we want is to open up sales and become the top 10 in the North American soft drink industry, is that a big goal?"

"In the mainland, we have a home field advantage, which is something that Liangle Group does not have. The sales channels we have, Liangle Group can't get into at all. We are leading the way in terms of factory layout, brand awareness, advertising, and even product quality, why should our market growth rate worry you?"

"Jianbao's sales are in the whole sheet, and the sales of new products are also growing, especially tea drinks, which have the fastest growth rate and have formed a brand. ”

"If Jianbao's target is only the domestic market, or even the Asian market, then I agree with Han Dong, but our target is the global market. ”

"Jianbao's development in North America has been hindered for a year or two, and after such a long period of persistence, it is finally with the help of the Olympic Games that there has been an improvement, so should we give up at this time?"

"Baishi Cola doesn't want us to develop, but it unites with Coca-Cola in private, and we will put up with it? ”

"My opinion is to start a full-scale competition, even a commercial war. In the past, Liangle Group was hiding domestic brands in the mainland, but we helped Baishi Cola, and now we are also letting them suffer the same problems as Coca-Cola, to see how they can develop!"

Let the local political axe revitalize some old brands, you can snatch the sales of Liangle Group, although the establishment of treasure will also be affected, but everyone is different, the establishment of treasure is the least affected.

Guo Bingxiong suddenly spoke: "Can we open up new markets? North America is blocked, we can slowly figure it out, at this time, if we can open up sales in Europe, wouldn't it be better?"

"Europe? Does the Kwok Group have a good partner in Europe?" Li Jingwei's eyes lit up.

"There is no to look for. Europe's top retail group, Carrot, has begun to develop in the mainland, but at present there are only three stores, and the development is very average, but they are the industry leaders in Europe. If Jianjian Bao can enter the sales channel of Carlot, Jianbao will be able to gain a firm foothold. ”

It's a French company, and no one here has a hard relationship there, and ordinary business contacts can be very difficult.

"I remember the best selling in Europe was dairy and fruit juices, and they didn't seem to like carbonated drinks, even beer, they didn't sell very much. ”

"Jianbao is still a carbonated drink, although the new model is not carbonated, but it may not be popular. The ones we need to work with the most are beverage groups that have more than just a sales channel. Han Dong said.

"Guys, what we're talking about now is how to deal with the attack of the Liangle Group. To open up the European market, this is naturally what should be done, but it is not urgently needed. My suggestion is to strengthen our dominance in the mainland and continue to enter the North American market strongly. ”

"Even if we don't make money in the North American market, as long as we don't lose money. First of all, we can build up the word of mouth, open up the sales channel, and then we can build a factory in Basi, then the transportation cost can be reduced, and the profit will be there. Li Jingwei said.

"Wang Haoan, you are in North America, do you think this strategy is feasible?"

Wang Haoan was suddenly asked, so he could only say into the phone: "I agree with the chairman's opinion." On the North American side, we must not back down. Even my idea is more extreme than that of the chairman, even if it is a loss of money, we have to insist on it, so that after those retail groups see the benefits, we can renegotiate the contract, and we can also make money. ”

"In short, the North American market cannot be withdrawn, and the cooperation with Baishi Cola should also be stopped!"