After Wang Haoan arrived at the company the next day, he didn't see Guo Jijie, obviously he said yesterday that he would come to study the establishment of Uncle Tom's company today, what was the delay?

Wang Haoan made a phone call, and Guo Jijie said on the phone that there was something going on, and he would talk about it in the afternoon, but Wang Haoan didn't care.

The company is not busy anyway, he rarely comes to the company, and it is normal for Guo Jijie to have something.

I was about to sit down and turn over when I heard a knock on the door.

"Chairman, Vice President Shu Lihua has something to report to you. ”

"Call him over. Wang Haoan closed the book, walked over, and sat on the sofa.

"Chairman. ”

"Come, sit, what's the matter?"

"Chairman, this is AnJie's sales statistics for the last quarter, and the growth rate is two percentage points lower than that of the first quarter. Shu Lihua handed Wang Haoan a report.

"Hmm, why is there so much decline? Our products, there is a problem, isn't the number of stores expanding normally?" Wang Haoan frowned.

The number of stores is increasing, why is the sales growth rate decreasing? Now that we are catching up with the change of seasons, it should be the peak sales season.

"There is no quality problem with the product, and the store service is normal, but our style lacks novelty. In the past few years, our products have been trend-setting in the Mainland, with several new models being launched every year. ”

"But this year, we don't have too many new models, it's just some old models that have made some changes, and many consumers no longer only buy our clothes. ”

"And in the past few years, our spokesperson has not been changed, it is true that Zhang Guorong is an Asian superstar, but his works in the past two years have become less and less, and he rarely sings, and rarely goes to the news, especially the mainland media reports are very few, and many young people prefer mainland stars. ”

"We've also seen a decrease in advertising this year, and although the number of stores is increasing, which can be seen in most densely populated areas, there have been many new casual clothing brands in the past two years, taking away some of our markets. ”

Wang Haoan put down the report: "Do you mean that those new brands of clothing designs are more attractive than ours?"

A clothing brand is very serious if it lags behind in design. Looking at the big brands, there are trend-setting designs every season to attract more consumers.

In the previous life, the richest man in Europe and the richest man in the island country had both served as clothing tycoons, and none of them did any top luxury clothing, the island country was to make civilian clothing.

Wang Haoan originally wanted to copy the other party's road to success, and it seemed that it was doing well before, but now it seems that there are still many shortcomings.

"It's not that their designs are more attractive than ours, but they focus on an age group market. Some focus on teenage students, some focus on youth, and some focus on middle-aged business, with a clearer positioning. ”

"Our product span is too large, although the positioning is casual wear, but there are shirts or something in the store, and our design is conservative. ”

"Here's a look at some of the styles I've asked people to do with other brands, and these styles, which are selling very well, all have some design changes in the pattern, while ours doesn't. ”

Wang Haoan raised his eyebrows, and some English letters were printed on a half-sleeve, which was liked by many young people, and even many didn't know what those English letters meant.

Others are printed with exaggerated patterns, such as a skull. There are also some cute animals on it, which should attract girls.

Even some shirts have some patterns on them, and they are no longer the plain material.

"What about your suggestions?" Wang Haoan tossed the photos on the coffee table.

"My suggestion is that we invite some professional designers to come back, and some of our company's fashion designers are out of stock. ”

"The basic skills of the masters are very good, but the minds are rigid, and they don't know how to innovate at all. And the graduates we recruit ourselves, none of them can be on their own, they are all the things they learned in school, which are also very old. ”

"I heard that the company's very popular styles were the brainchild's creation, but this matter can't always trouble you, we need some capable designers. ”

Wang Haoan looked at Shu Lihua: "Have you reported this matter to Mr. Guo?"

"Originally, I wanted to report to Mr. Guo, but when I called just now, Mr. Guo said that I should come to you directly, he has other things. ”

"Okay, then I'll discuss this matter with Mr. Guo in the afternoon and give you an answer. Is there any other way to increase our sales?"

"That is, to increase the number of advertisements on local stations, to change brand spokespersons, and the number of stores we have in some cities, which can actually be increased. ”

"For the store, communicate with the agent, or get some big directly-operated flagship stores. Besides, the contract has not expired, and it will be the two of them next year, but it is not impossible to add one or two. ”

"So, I went to find two foreign models and came back, shot some print ads, and put them on some print media. As for increasing the amount of TV advertising, let's talk about it next year. ”

"At the beginning of next year, we will focus on a quarterly advertisement, so that people can turn on the TV and see our ads often, so that other brands will be completely suppressed by us. ”

The mode of concentrated advertising bombardment is also the handiwork of Shi Dazhu in the previous life, that is, brain X gold, three months, spent more than 200 million, basically everyone turns on the TV, and you can see their advertisements after watching for a while, and this is the case with all star channels.

And then even if you don't advertise for half a year, everyone will not forget it, and even many people will think of that advertisement inexplicably.

"Okay, I see. I'll make arrangements to ensure that this year's profits will not be lower than expected. Shu Lihua came in a hurry and left in a hurry.

He is a newcomer, and he has to make some achievements to convince the public. His goal is also to get some shares, not just to be a wage earner.

Jumping out of the familiar beverage field, many of his connections have been broken, but his abilities have not diminished. On the contrary, during this time in Anjie Company, his ability has improved a lot, and there are always some places for him to learn in different industries.

And he can feel that Wang Haoan's trust in him seems to have increased a little, and it seems that his efforts have not been in vain.

Wang Haoan looked at Shu Lihua's back, and Shu Lihua's work made him very satisfied, both in terms of ability and attitude. Next year, it's time to consider giving him a little equity incentive.