When I saw Guo Jijie in the afternoon, I found that Guo Jijie's expression seemed to be in a trance, and Wang Haoan asked with concern: "Aren't you sick, are you?" Or did you drink too much yesterday?"

"It's okay, maybe I drank a little too much yesterday and my head hurts. Alas, the old ones are no match for you young people. Guo Jijie said in arrears.

"Go to the side. Well, this is Shu Lihua's report, you can take a look. He told me that he wanted to recruit a few designers who could do his own thing, and that he hoped to increase the amount of advertising. ”

Guo Jijie finished reading the report: "The designer is indeed going to be invited, and those old guys should also retire, and they have no innovation ability at all." The two directors and deputy directors in charge of design before originally thought they were good, but how do you feel that they have been getting worse and worse in the past two years?"

"What we have cultivated ourselves is still not good, it is all taught by teachers in the mainland, and our horizons are not broad enough. In this way, I invited two from the Xiangjiang side, at least not to let our design fall behind. ”

"There is no need to increase the amount of advertising for the time being, and the focus of our work this year is not to expand to overseas markets. Wait for next year, directly promote our products to sell well in many overseas countries, plus we are the first brand of clothing in the mainland, by the way, raise the price, profit rise is easy. ”

"Lao Guo, do we want to make high-quality men's clothing? Only make low-end civilian clothing, the profit margin is still too low, but it's a pity that our brand. If you look at the pretty woman's side, the profit margin is much higher than that of Anjie clothing. Wang Haoan couldn't make up his mind at this time.

"Andy, haven't you been to a poor place for a long time? ”

"This price is placed in the city, it is in the middle and low grade, but in the countryside, it is in the middle and high grade. Although our stores are only open in the county seat, how many rural people will choose to go to the county to buy new clothes. ”

"In different regions, the positioning of our products is different. Didn't you tell me that the development of rural areas will be rapid, and in less than ten years, the income of rural areas may not be weaker than that of urban areas, and many rural people who go to the city will also recognize our brand. ”

"The way to increase profits, in fact, we have studied before, is to use different promotion models by region. In the city, even if it is an out-of-season clothing, it will not be less than seven percent off, and the new products are not discounted at all. If they can't be sold, they can also be distributed to rural markets. ”

"In the rural market, out-of-season clothes can be discounted by six or even five. Anyway, the rest are tail goods, and selling them is a profit, and the rest is troublesome in your hands. ”

"The economic situation in the countryside is not as good as in the city, we have specially investigated the rural market, and found that the lottery or something model is particularly easy to use there, so you can get prize promotions in some stores. ”

"One big prize for one store, and countless other small awards, even if they are not discounted, can attract many customers. What's more, the quality and style of our clothing, even if it is not novel enough in the city, is still the best in the countryside. ”

Wang Haoan frowned, there seems to be some truth in saying this, but is Guo Jijie underestimating the rural market? Guo Jijie's division is to turn the county town into a rural market, because ordinary villagers go to the city to purchase, that is, to go to the county seat, many towns and villages are far away from the city, and the transportation is not so good, and going to the county seat can meet their requirements.

But in fact, in the next two years, on the contrary, the rural areas will develop faster than the cities, because the committee will immediately issue an order that enterprises that have no hope of revitalization will go bankrupt directly, and enterprise workers will be directly bought out and laid off, leaving them to fend for themselves.

Of course, some of them are really unable to fend for themselves, and the political axe must also be coordinated to solve them. In this way, the financial problems of the political axe can be effectively solved, and the annual expenditure will no longer be so much, but more and more.

"Are you sure you can do this? If you look at the report, there are several brands of low-end casual wear, the style design, and the handmade materials are not worse than ours, but the price is cheaper than ours. ”

"Although we have been strengthening the brand concept of Anjie clothing, the brand concept of mid-range clothing is far inferior to that of high-end clothing, which is why women wearing pretty women will be envied by many girls, and men wearing Anjie clothing will only feel normal. ”

"Before, we were forced to lower the grade in order to deal with brands such as Giordano and crocodile shirts, and at that time we couldn't directly make mid-to-high-end clothing, but now we have this strength, shouldn't we try it?"

The brand development of children's clothing and Lehaha cooperation is good, and it has mainly begun to expand in first- and second-tier cities, and will begin to deploy in third- and fourth-tier cities next year.

The first- and second-tier cities of Pretty Lady are also about to complete the layout and expand to foreign countries, and some third-tier cities will be selected to test the water in the next step. After all, it is a mid-to-high-end boutique women's clothing, and the price is much higher than ordinary clothing, and the consumption power of small cities is not enough.

And it is precisely because small cities can't buy it, but many people who go to provincial cities go to the store of Pretty Lady to buy clothes, which can be regarded as a bit of hunger marketing.

There are more and more rich people, not only women pursue beauty, but men also pursue handsomeness, and they also want to wear more spirit.

Guo Jijie frowned: "Andy, have you forgotten what we thought when we made clothing? What we have to do is clothes that the people can afford, and you also said that it is enough to get a boutique women's clothing, and men's clothing is at most mid-range, make it into a man's wardrobe, and open a flagship store with an area of more than 200 square meters." ”

"It's not that we don't have the ability to promote high-quality men's clothing, as long as we do, there will definitely be many people who are willing to act as agents, and we can do our own direct sales, and we can get enough funds. ”

"But have you thought about the risks? Look at the streets, there are a lot of women dressed brightly, but how many men are willing to buy expensive clothes? Even if there are, they will choose those foreign brands, thinking that it is more high-end, like Pierre Cardin or something. ”

"Not only in the mainland, but also in Xiangjiang, middle-class families, men don't pay much attention to dressing up, they know that it is hard to make money, they feel that as long as they are dressed cleanly, well-fitted, comfortable, not ugly, it is enough, there is no need to be so handsome, because their work, they don't need or are not suitable to wear so well. ”

"If you really want to make high-quality men's clothing and develop into the middle and high-end, it is better to open the men's wardrobe in advance, and divide it into some more expensive clothes. And it just happens to be able to launch some formal wear, and this market is still very large. ”

It's not impossible to get a man's wardrobe now?