Chapter 432: Color

Wang Haoan had already asked Professor Kong to work with others to develop the formula of the sports drink. He probably remembered the ingredients of many functional drinks in his previous life, because he drank a lot.

Minerals such as sodium, potassium, calcium, taurine, caffeine, L-carnitine, lysine, vitamins, etc., plus glucose, should be the main ingredients of most functional drinks.

Of course, there are functional drinks that do not contain some ingredients because some ingredients are forbidden for athletes.

Knowing the ingredients, and then finding a professional to adjust the taste, it is a functional drink. Wang Haoan personally tasted it and set two flavors.

One is orange-flavored, which is similar to the non-carbonated Jianbao, and the other is similar to the blue cow, both of which are not particularly sweet.

Wang Haoan doesn't know what those people who make functional drinks particularly sweet think anyway, everyone knows that if you drink too much sweet, the more you drink, the more thirsty you become, is it just to stimulate sales?

This was also the second preparation he made at that time for the uncertainty of investing in Jianbao. If he can't take a stake in Jianbao, and even the joint venture is interfered with by the administration, then he will produce his own functional drinks and work against Jianbao.

Although the brand of Jianbao is very strong, the channel was very scummy at that time. With advantageous channels and financial advantages, even if it is the launch of a new brand, Wang Haoan is confident that Jianbao will be defeated.

But now that you have invested in Jianbao, there is no need to make your own functional drinks, and it is not interesting to compete with yourself, you should take those foreign brands as competitors and defeat them to have a sense of achievement.

"This drink, our Manhan Food laboratory, has developed two formulas, the research and development cost is very high, and it is also accidental, and it takes a long time, if it is sold, it will inevitably hurt the feelings when it comes to the price. ”

Guo Jijie looked at Wang Haoan, can you carry me behind your back when you talk nonsense, have you forgotten, I am also a shareholder of Manhan Food, or the general manager, I also know this news?

What is accidental, what takes a long time, this is not related at all, right? Is the R&D cost high? Why don't I think that it is certain that the R&D cost is higher than that of Jianbao.

But his stake in Manhan Food is higher than Lao Dou's stake in Jianbao, of course, Manhan Food makes a lot of money, which is most in line with his interests, and Lao Dou will not say anything.

"My suggestion is to use the two recipes of our Manhan Food to cooperate with Jianbao Group. Don't worry, I'm not trying to get shares, but a certain amount of dividends. ”

"A product makes money, including channels, brands and other aspects. But food makes money, and the recipe must be very important, and you don't object to that, right?"

"In fact, in food companies, it is not uncommon to use formula to become shareholder. I didn't mean to dilute your shares, so I changed the plan. ”

"The profit of this product is divided between Manhan Food and Jianbao Group for a total of three years, and after three years, Manhan Food is not divided separately. ”

"Isn't it too high for you to come up with only one recipe and take away 30 percent of the net profit?" said a representative of Sanshui Zhengaxe dissatisfied.

How much did it cost to buy the formula at the beginning, it's a big deal that we studied it ourselves, and I think it's too high for you to score 10 percent, and you still need 30 percent?

"Is it high? You go and inquire, how many people choose our products because the instant noodles of our Manchu and Han foods are more delicious? You go and ask, if I sell the formula and the price is 30 million, will there be many people vying for it?"

Guo Jijie pouted, are you just scaring this layman, the formula costs 30 million, and I think it's expensive yen, let alone RMB.

"Andy, it's better to change the plan. The first year will give you 40%, the second year 20%, and the third year 10%. You are also a shareholder of Jianbao, and this new product project can be entrusted to you, so you don't have to worry about the sales department not doing its best. Guo Bingxiong spoke.

Li Jingwei thought about it, if this product can't be sold, then Wang Haoan won't get much money. Even the iced tea they pushed before, the sales in the first year were not very good, and it took a few years to grow up.

So this is a share, or a net profit, there shouldn't be much money, and the net profit always has to deduct the cost of equipment, venues, etc., right?

"I agree with this plan, but what about the other directors?"

Immediately everyone else agreed, and the two directors of Sanshui looked at each other, feeling very aggrieved, but helpless. They know that Li Jingwei is actually a stubborn person, and the decisions he made are difficult for the two main leaders of Sanshui to reverse.

Wang Haoan didn't think about how much it would cost, but he sold it directly for tens of millions, and the other party would definitely not agree. Now it's a share, and although it may be low, it's more likely that he'll earn more.

"Since several directors and the chairman agreed to this plan, I also took a step back and decided so. As for the promotion of this project, I am responsible for it, I think Director Guo Jijie is very suitable, and I propose to hand him over to be responsible. ”

Guo Jijie stared at Wang Haoan, you kid want to be lazy again, right? But this is also related to his interests, forget it, it's better to stare at it yourself.

"So is this new product a new brand?" asked Guo Bingxiong.

"Not necessarily. This is different from herbal tea and warm tea, Jianjian Bao was originally a sports drink, and these two new functional drinks are also considered sports drinks, so they also use the trademark of Jianbao. ”

"However, in order to distinguish it from the current Established Treasure, we can make changes in the color of the can. The original Jianbao was a green jar, and the two new ones, one in red, tasted very different from the current Jianjibao, and the other was orange, which was also orange-flavored. ”

"When you buy Jianbao, you will know that it is a different product when you see different colors. This is actually best distinguished, even far away, you can't see the handwriting on the jar clearly, and you can also distinguish the difference in color. ”

"Of course, if you have color weakness or color blindness, you can only tell the difference by small print. We named the old green Jianbao drink as the first generation, the red one for the second generation, and the orange one for the third generation, which can be marked with Roman numerals, so that it is easy to distinguish. ”

"No!" Li Jingwei directly denied this plan.

What is the first generation, the second generation, the third generation, doesn't this give people a feeling that the formula is gradually improving, when the time comes, consumers will definitely buy more three generations, and now the sales of this one will inevitably decline.

"Then let's change the way of differentiation, the green one is named the transparent type, the red one is the professional type, and the orange one is innovative, and all of them still maintain the four words sports drink. ”

Li Jingwei nodded with satisfaction: "I think this is okay, so it's decided!"

Poor four said

The fourth watch is complete