"Do you know what the ingredients of Coke contain?" Wang Haoan suddenly asked when he saw that everyone was silent.

"Carbonic acid, sugar, caramel, phosphoric acid, caffeine, etc. The taste of this soda is very strange, the first time I drink it, many people are not used to drinking it, but after drinking it a few times, it will slowly get used to it, and even have a slight ~~ addiction ~~ sex. ”

"And cola is a high-calorie drink because of its high sugar content, and because it contains caffeine, it can also relieve fatigue. ”

"In the United States, there are many people who drink Coke habitually, including some rich people. Of course, it is possible that those rich people bought shares of Coke Company and were just acting, but it is true that many people drink Coke regularly, especially in the summer, and it will be very refreshing to drink a can of cold Coke. ”

"Our ordinary soda also has sugar, carbonic acid and other ingredients, but there is generally no caffeine. Of course, now our tea drinks contain theophylline, and the effect is similar, but the taste is completely different. ”

"I don't know if you have found it, many people like foreign things, I think Uncle Guo is very clear about this, the price of imported goods in the supermarket is very high, but there are also many people who grit their teeth to buy, although there are some cheap domestic goods next to it. ”

"It's the same with drinking soda, everyone has the impression that soda was invented by foreigners, so the more soda that foreigners drink, the more attractive it will be, otherwise there won't be so many cola brands in our mainland, although it is gradually disappearing now. ”

What is Coke, fat house happy water, this is not a joke, it is really a lot of fat house like. Of course, there are also many skinny houses that slowly become fat houses after drinking Coke.

Li Jingwei frowned and looked at Wang Haoan: "So you also support us to make Coke? What is our goal in establishing Bao, which is to defeat the Liangle Group and prove that Coke is not the best drink in the world." ”

Fat house happy water, this is a new saying.

"No, Jianbao's goal is to be the best beverage company in the world. And to be the best beverage company in the world, we need to meet the needs of the largest number of consumers, and if consumers like Coke, we have to produce Coke. In the future, consumers' tastes will continue to change, and even if we can't lead the taste change, we must keep up with the trend in order to continue to grow and develop. ”

Guo Bingxiong suddenly spoke: "What An Zai said is very reasonable. Chairman, I also agree to produce Coke. And I also agreed to build a treasure to produce multi-flavor beverages to meet different consumer needs. ”

Guo Bingxiong spoke, and the other two Xiangjiang tycoons also agreed, which was more than half.

"Chairman, do you remember what the original positioning of Jianbao was?" Wang Haoan once again broke the silence.

He knew that Li Jingwei was very unhappy at this time, but as the chairman, he had a feeling of being hollowed out. No way, who let this chairman have the least shares and not have a veto?

Li Jingwei didn't understand what Wang Haoan meant by this, but he still instinctively replied: "Sports drinks." ”

"That's right, Jianbao is positioned as a sports drink. But in fact, I asked the professor of medicine, drinking too many carbonated drinks is easy to cause osteoporosis, carbonated drinks are relatively high in sugar, easy to be obese, damage teeth, and easy to cause too much calcium carbonate in the body, resulting in stones, so in fact, athletes should not drink carbonated drinks often. ”

"These may not be noticed by ordinary people, but in fact, the simplest one can be seen by everyone, that is, carbonated drinks, the more you drink, the more thirsty you get!"

"With so many shortcomings, how can carbonated drinks become sports drinks? In addition to our country, which other countries have sports drinks containing carbonated?"

"Did you know that there is a drink called Blue Cow in Taiguo, which was originally developed for overtime workers and truck drivers, but after it was popularized, it was very popular in Europe and Southeast Asia, and its production capacity continued to expand. ”

And this year, the drink also entered the mainland, and was discovered by a mainland businessman who developed in Taiguo, and the two joined hands to set up a joint venture company in the mainland, just in Beijing. ”

"The drink has already started to be promoted, but at present, because the factory has just started to be built and there is no advertising, the promotion effect is mediocre. ”

"But the advertising slogan of this drink abroad is very simple, sleepy, tired, drink blue cow. The advertising slogan is very short, but it highlights the efficacy of Blue Bull, and once this drink is sold in the mainland, our profits will be affected. ”

In the previous life, the concept of sports drinks that established Bao was broken by the propaganda of some media, and the driving force behind it was the Blue Bull Company, because Liangle Group did not have this need, and they also produced carbonated drinks.

Li Jingwei wrote the word blue cow in his notebook, and looked up at Wang Hao'an: "You mean, we produce non-carbonated drinks?"

"Yes, non-carbonated sports drinks. To contain electrolyte elements such as sodium, potassium and calcium, or also include vitamin B, glucose, taurine, etc., these should be contacted by the sports department, so that our products can be used in sports games, and can also replenish the physical strength of athletes. ”

"As for the taste, our orange flavor is very good now, and we can also make other flavors to test the market. And it can increase the concentration of minerals and other elements, of course, within a permissible range. ”

"This is the drink that is really suitable for athletes, and it will also become the high-end sports drink we bring to the market, and the main consumption is those who are not bad for money and love sports. ”

Li Jingwei didn't expect that Wang Haoan split the two characteristics of Jianbao and divided it into two drinks. One is naturally carbonated beverages, which extend to cola. The other is functional sports drinks, which are even developed specifically for athletes.

But shouldn't drinks be consumed by ordinary people, if this is to be made high-end, will it be high and low?

No, think about the time when he promoted Jianbao, it was because the athletes drank it and the results were very good, and the title of Oriental Magic Water appeared, so that the people of the whole country knew about Jianbao, and instantly became the first drink in the country.

If a new beverage suitable for athletes can be successfully developed, it may not be able to become a high-end drink, provided that China's sports performance becomes better.

Li Jingwei is not worried about this at all, he has a good relationship with the Sports Federation, and has long inquired that China's sports performance has steadily improved over the years, and this year's goal is higher, because many athletes have shown the strength to win gold in other international competitions.

"I can't believe that you have studied sports drinks so much, and even know the ingredients in them. Do you already have a mature formula, it is better to sell it directly to Jianbao Group. Li Jingwei said.

"Eh, it hurts so much to sell, it's better for us to cooperate like this......"