In the afternoon, Wang Haoan received a call from Li Twist in Xiangjiang, and the company's stock closed at 3.17 Hong Kong dollars, barely meeting expectations.

Wang Haoan was very satisfied with this price, proving that when raising funds, the stock price was not set low, otherwise if he wanted to raise the same amount of funds, the number of shares to be paid would have to increase by 50%.

Since everyone knows that stock prices can be sold at the top price, why are there still many companies whose shares have risen by 50 percent at the opening, or even doubled? Are the bosses of those companies stupid?

Absolutely not, but they deliberately set a low price.

First of all, there are many companies whose shareholders are relatively dispersed, and there are many venture capital companies, and they will keep urging each other to go public so that they can cash out.

Then there are the executives of some companies, they are rewarded with 10 million worth of shares, and if they sell 10 yuan a share, that is 1 million shares, but if they sell 5 yuan a share, they are 2 million shares.

As the stock price soars, so much more he earns.

Of course, there are also some pricing errors, indicating that there is a problem with the underwriting company's inquiry, and of course the underwriting company's commission is low.

There are other situations that can cause the stock price to skyrocket at the open, and that is if someone is speculating on the stock, or if the company suddenly has some good news. After the stock price skyrockets, a second round of issuance can be followed, and many companies have more second rounds than the first round and can also raise more funds.

Wang Haoan: They just want to raise enough funds quickly, and they don't want to make money through this model, otherwise the first round of prices is low, and they will not be able to make a lot of money by subscribing internally?

The funds of 1.2 billion Hong Kong dollars have arrived, and after deducting the commissions and other expenses paid, the remaining money is enough for Li Twist Sports to promote in Europe and the United States.

Li Xuan's goal at this time has already changed, he originally only wanted to become the first in China, but now he wants to become the first in Asia, and even wants to become the first in the world.

The development over there, Wang Haoan no longer pays attention to it, Li Twist Company has also invited a lot of professional managers, and has cooperated with some companies in Europe and the United States, at least there will be no problems in a short period of time, and the future development strategy will be discussed in time for the next meeting.

The reason why Wang Haoan came to the company today is because Shu Lihua reported here and felt that the "men's wardrobe" project could be vigorously promoted.

Wang Haoan has considered it before, even if he makes low-end clothing, even if he opens all over the country's counties, and the sales far exceed other brands, how much money can he make in a year?

There will definitely be more and more brands of clothing in the future, and now some suppressed brands may also rise, how should Anjie clothing develop at that time?

But when he started his business, the domestic economic environment was really not suitable for the survival of high-end brands. Later, when I founded Pretty Woman, it took several years to make a profit, and how much money was invested during this period?

He has long discussed with Guo Jijie that he will be a mass-selling self-selected men's clothing store, and the specifications of the store will be larger than the previous Anjie clothing store, and he will also make business wear.

More than a dozen of these large stores have been opened, selling all men's clothing, and there are no denim or unisex collections. The clothing style is mainly business casual, and the price is more than twice as high as the average of Anjie clothing.

For this kind of mass-selling store, Guo Jihua suggested that Wang Haoan take another brand name so that consumers could separate from Anjie clothing.

Wang Haoan simply decided on the brand name, which is also related to this model, called - men's wardrobe!

In fact, except for high-end luxury brands, low-end brands, no one can make consumers like it all the time. And as everyone recognizes the brand more and more, low-end brands, even if the clothing style is good-looking, many people will prefer to cut off the trademark.

Because some people will feel that wearing such a brand is too LOW, they would rather let others not see the brand.

For example, a company executive, he feels very comfortable wearing dozens of cotton shirts, but if others know that there are only dozens of cotton shirts when they look at the brand, it will make the executive very faceless. But if there is no brand, others will think that this may be some niche brand they have not seen, and it is really appropriate to wear it on executives.

At the beginning, Wang Haoan wanted to quickly promote this mass-selling large store model, but Guo Jijie and others were worried that this model would not be accepted, and if it failed, the loss would be not small, especially if it would harm the brand.

Therefore, when this kind of store entered the mainland shopping mall managed by Guo Jihua, it adopted the new brand of "men's wardrobe", and did not continue to expand, but let these stores operate first.

Now that two years have passed, the sales of various stores are getting better and better, and the expansion of Anjie clothing has once again fallen into a bottleneck period, so Shu Lihua put forward this suggestion.

Shu Lihua wants to stay in Anjie Holdings, but also to promote this model by himself, and after he grows bigger, let Wang Haoan and them see his ability, so that he will have the opportunity to sit in the position of president of Anjie Holdings.

It's just that if you want to vigorously promote this kind of store, then you have to stagger the price with Anjie clothing, otherwise your own brand will compete, and other companies can wake up with a smile when they dream.

The men's wardrobe is not the same as the well-known Heilan House in the previous life. Heilan House is positioned as a low-end and middle-end, and many clothes are only about 100 yuan, and of course, there are also boutique men's clothing of about 1,000 yuan.

However, the sales of the clothing of about 1,000 yuan are actually not good, just to raise the grade of Heilan House. However, no matter how hard Heilan House worked in the previous life, in the eyes of the vast majority of people, it was not as good as the boutique men's clothing brands such as Youngor and Jinba in the mainland.

Wang Haoan's positioning of men's wardrobes is mid-to-high-end boutique men's clothing, and the price is not as good as luxury, but it is definitely not as common as Anjie's clothing.

The promotion copy of the men's wardrobe is to position the men who shop here as successful people, in short, the income is high enough and rich.

If you want to vigorously promote, you will naturally need more publicity and promotion costs, Shu Lihua suggested, it is best to find a spokesperson. Even if the number of stores is small and not suitable for CCTV TV advertising, you can also advertise on local TV stations or newspaper advertisements.

And the spokesperson of the general company is also made by Wang Haoan himself, and this time will not be an exception. Wang Haoan is now worrying about who is more suitable to choose.

You have to give people the feeling of being a successful person at first glance, you have to look mature, you have to be handsome, and your figure is best and good.

Wang Haoan suddenly saw the documents of the pretty woman brand, thought of Qu Ying, the spokesperson of pretty beauty, and then thought of another actor who became popular with her in the same TV series.

Not only does he have a good image and temperament, but he is also the top model in the mainland, but he doesn't know how much the endorsement fee will cost.