"Chairman, Hu Bin's agency rejected our offer. They offered 10 million for five years, which was much higher than we expected. ”

"Unless we are willing to advertise in the prime time of CCTV, they can accept the price of 7 million for four years, and only the advertisements of local stations, they think that there is no exposure, and they are losing. ”

Wang Haoan listened to the report of his subordinates and also had a headache. It is said that there is no more suitable spokesperson than Hu Bin now, with a good figure, born as a top model in Asia, and now the TV series is popular again, and he has also dabbled in songs, one of the popular students in the mainland.

Other popular students are far worse than Hu Bin in terms of figure and temperament, and the price is also expensive.

"In this case, does the other party think that a long-term contract is not cost-effective? Go and communicate with them, three million for two years, the reserve price is four million, if you agree, sign it. ”

"As for whether to advertise on CCTV, it depends on the scale of the company's expansion to decide. There are less than 20 stores, and the sales channel has not been completely formed, so it will not be considered for the time being. ”

What brand has more than a dozen stores that can be advertised in the national media? There are only luxury goods, the kind that people are willing to come from afar to buy.

The clothing in the men's wardrobe is only mid-to-high-end boutique men's clothing, which is similar to the positioning of HK Pretty Beauty, or even slightly lower, and the sales model is different, how can it be advertised in the national media now?

With tens of millions of advertising dollars, how many clothes do you have to sell to earn back?

Fortunately, after a two-year short contract, Hu Bin still agreed, and the transaction was four million, and promised to do a promotion activity in a store, and the location was chosen in the new store in the magic capital.

After the magic capital was designated as the economic center of Huaxia, the speed of development was rapid. The foundation is good, coupled with policy support, resource inclination, and natural geographical advantages, and now it is a step a year.

Many of the old industrial provinces are now lagging behind, such as the three northeastern provinces. Now it is the coastal provinces, which are developing rapidly, and also benefit from the take-off of China's import and export trade.

Guo Jihua opened a new shopping mall in the magic capital, which was also carefully considered. And the men's wardrobe naturally opened a very large store.

When it opened, Qu Ying, Gao Yuanyuan and others were not spokespersons for the company, and now they have also come to help the platform. The contract price they signed at the beginning was relatively low, but after the company made a profit, they would be invited to attend the annual meeting at the end of the year, and they could get 100,000 yuan by singing a song at the annual meeting, which was clearly compensating them.

Such a good partner, of course, they hope to continue to cooperate, so this time they heard about it, so they all took the initiative to come over, Mo Wenwei is preparing a new album, and is currently in retreat to record songs.

Zhang Guorong and Teacher Huang both felt that it was inappropriate for them to appear, and it would not be good in case they were noisy.

Fortunately, Hu Bin's popularity is also very high, and this event was very successful, and the turnover of the day was higher than that of a week in Beijing.

Shu Lihua looked at the turnover of the new store, and his face was full of smiles. Since this one is so popular, it can be promoted in the coastal cities of the south.

Relying on the novel model, coupled with the advantages of location, eye-catching design, and celebrity endorsements, it is definitely no problem to gain a foothold. Maybe this year, the number of men's wardrobes will expand to 20!

Just when Shu Lihua was complacent, the person he sent out to choose the site called and told him bad news.

……

"Are you saying that our mass merchandising shopping model has been imitated by other brands? and more than one has imitated it?" Wang Haoan tapped his fingers lightly on the table, which was indeed not good news.

"Chairman, we were going to choose the location of the new store in Yangcheng, Hangzhou and other cities, and we were optimistic about some shops in the commercial street, and we were planning to negotiate leasing or even buying, and we found that there were similar clothing stores nearby. ”

"What's even more infuriating is that the price of their products is very low, from a dozen to more than a hundred, which is completely low-end products. If our store is on the same street as them, it will seriously lower our grade. ”

Generally speaking, big names prefer to be neighbors with big names, so that both sides can compete with each other but also increase their value. But if a few low-end brands are mixed in at this time, then consumers' impression of this place will change.

Especially when comparing prices, thinking about buying a piece of clothing in a man's wardrobe, you can buy a dozen pieces, or even dozens of pieces in that low-end price store, which will inevitably shake consumers' choices.

And if someone else opens it first, it will make local consumers think that it is a man's wardrobe that imitates each other.

In fact, this kind of mass-selling clothing store is very popular in island countries, and it has long existed in Europe and the United States. However, most of them are sold together with different brands of clothing, and there are still relatively few large stores of one brand, and they have never been seen in China.

You can't say that it is the first model of men's wardrobes, otherwise people will say that your men's wardrobe is also imitated by foreign brands. If you have a war of words with the other party, the other party will be desperate, and it is better to fight a lawsuit, and they will get more attention.

"Chairman, what makes me most angry is not that they have the same model as us, but that their decoration style, store layout, and even the dress of the shopping guide are similar to our other stores. ”

"It's just that they use inferior materials for decoration, and the location is only on the streets, and the style and quality of clothes are far from being comparable to us, but consumers don't think so at first glance. ”

"If they do that, how can we open new stores in those cities? If you don't have a good eye, you think we're a branch of those low-priced brands. ”

Wang Haoan looked at the photos handed over by Shu Lihua, it is really very similar to the style of the men's wardrobe, and the color is the same, is this the pattern of the men's wardrobe, copy and paste?

In fact, others imitate their own business model, which Wang Haoan does not refuse, he will not give his peers the opportunity to surpass himself. If any brand in China does mid-to-high-end boutique men's clothing, it will definitely not be able to open a chain of mass stores.

But he ignored that others could make adjustments. Not completely pasted, a little modification, it will give a man's wardrobe a headache.

"It's okay, it's okay to postpone the development in those cities. Subsequently, Anjie Construction Group will build Anjie Plaza in Hangzhou, Yangcheng and other places, and let men's wardrobes appear in the shopping mall of Anjie Plaza. ”

"Even if there are low-end brands around the square, it will not affect the brands in the square, but can highlight the boutique status of Anjie Plaza. ”

"This is also a reminder to us, don't think that you should only consider peers with similar strength, but also consider other peers. This matter, there is no hurry. ”