Nielsen data shows that at 9 o'clock in the morning in various time zones in Europe, BMW's "Domino" ad sparked a viewing frenzy.

The ratings were 32% in France, 37% in the UK and 43% in Germany...... The most exaggerated is Italy, which actually reached 52%!

You must know that last year's most popular TV series in Italy only received 42% of the ratings!

It's unbelievable that an ad can get such exaggerated ratings.

As soon as he got this result, the CEO of BMW immediately shouted to Mercedes-Benz in the air: "How is it? Do you think I still need a car?"

Mercedes-Benz did not reply for a long time.

Such an ungodly advertising rating is not bad at all compared to the "Great Split", how can they fight a war of words?

At the same time, the Mercedes-Benz headquarters hated the vice president who messed up the follow-up cooperation negotiations last time!

If it weren't for the hubris of this bastard, where would it be the turn of BMW to pick up this bargain?

Think about it!

If the two best advertisements in decades are from Mercedes-Benz, then this momentum is still worth it?

Yes!

It didn't take a few hours to start broadcasting at 9 o'clock in the morning on January 1 in the United States, and the people of Mercedes-Benz have simply admitted that this is a super excellent advertisement, and there is no need to worry about its advertising effect!

The happiest, of course, is BMW.

They spent a sky-high price, 12 million advertising costs, plus millions of advertising production costs, and more than 30 million advertising costs, a huge investment of 50 million US dollars in one breath, and finally bloomed its due brilliance!

Even from the short-term effect, the "Domino" advertisement can be worth hundreds of millions of dollars, not to mention the long-term improvement of BMW's brand image, which is the advantage of continuously deepening the impression of BMW in people's minds!

It is no exaggeration to say that "Donominoes" can be used for at least 20 years, and the overall effect created by the Jedi is as high as 1 billion US dollars, or even more!

As the global vice president of BMW, Rooney Berg, who personally promoted the cooperation with Yin Jun, was praised by the major shareholders and the board of directors.

They praised Rooney Berg for his "ambition, courage, and precise vision", and he was so happy that Rooney Berg couldn't keep his mouth shut.

And with the lessons of Mercedes-Benz, Rooney Berg immediately called Yin Jun to inform him of the advertising effect under the authorization of the company's board of directors, and expressed his willingness to develop a long-term cooperative relationship with Yin Jun in the future.

This time the huge success was just around the corner, so BMW had a new offer.

They plan to spend $30 million in the next three years to sponsor three films directed by Yin Jun himself.

In the past, it was 10 million US dollars to sponsor a movie, but now it has been increased to 30 million for three films in one go!!

is still the same sentence, even if Yin Jun filmed shit, they will admit it and give money anyway!

All right.

It's also a joke.

The people at BMW now know Yin Jun very well, as long as he makes a move, there will be no perfunctory situation.

Even if it is calculated according to the box office of the first film directed by Yin Jun - "The Speed of Life and Death" of 380 million US dollars, the sponsorship fee of 10 million will not be a loss!

For such a good thing, Yin Jun naturally laughed at it.

It just so happens that feature films will be filmed next year and the year after next - a "The Shawshank Redemption", a "Forrest Gump", the cost will not be too high, with 10 million US dollars each sponsored by BMW, basically the production cost will rise, and the rest is just the publicity cost.

One step later than BMW was the phone call from Mercedes-Benz, and Meissen, president of Mercedes-Benz Asia Pacific, who had talked with Yin Jun about the "Great Split" advertisement and the sponsorship of "Life and Death", visited Yin Jun after the phone call and talked to Yin Jun about cooperation.

Mercedes-Benz, which has always been steady, was also stimulated by BMW this time.

You say that you BMW has caught a good advertisement, then it's okay, go happy yourself.

But why do you celebrate your own advertisement while bringing up the breakdown of negotiations between Mercedes-Benz and Yin Jun?

Is it to use our eyes and beads to set off your discernment and talent?

That's too much, isn't it?

Didn't you say that you don't hit someone in the face?

However, Mercedes-Benz was still held back and had nothing to say, because BMW had absolutely no rumors, and it was their mistake that they lost the opportunity to get the "Dominodom" advertisement, which allowed BMW to take advantage of a loophole.

Now BMW is shining, and it is even more set off by Mercedes-Benz's visionlessness.

They even felt that Yin Jun's last advertising words to BMW were a bit of a vent of dissatisfaction with Mercedes-Benz.

"BM, walk with those who hold on to their dreams. ”

Is this an insinuation that we don't persevere, that we don't have enough dreams?

Regardless of whether Yin Jun is sarcastic or not, he definitely has an opinion on Mercedes-Benz.

Although the Germans are old-fashioned, they still have a great tolerance for those who are really capable.

If you have a misunderstanding or are unhappy, it doesn't matter, we can understand and understand, then we will work together from now on, and we will give you the best conditions!

This is what Meissen conveyed to Yin Jun.

Mercedes-Benz company this time don't advertise first, "Donomino" although the bull, but "great split" is definitely a super classic, and now it is still being played, at least three or five years can be used, there is no need to make a classic so early to replace.

The first thing they want to cooperate with Yin Jun is still a movie.

"Great Split" is certainly a great advertisement, but in the world's best-selling movie "Life and Death", the scene of the Mercedes-Benz car constantly appearing on camera is also very shocking, allowing people to see the many models of Mercedes-Benz and the superior performance.

In the past few months, the sales of all Mercedes-Benz cars that have appeared in "Life and Death" have increased by 5%-12%.

Don't underestimate this percentage, it's a global sales data, this is only half a year, if calculated according to a one-year cycle, Mercedes-Benz's sales will increase by about 200 million US dollars because of "Life and Death".

Mercedes-Benz's two sponsorship fees for "Speed of Life and Death" to Kirin Culture are only 11 million Hong Kong dollars and less than 2 million US dollars, which has already achieved such a great effect, which is really a perfect marketing tool.

If it weren't for the fact that the vice president who talked about continuing to cooperate later was too idiotic, Mercedes-Benz would have intentionally been cooperating in Yin Jun's movie.

Now that's good.

Meissen said that Mercedes-Benz was willing to sponsor five of Yin Jun's films at a price of $10 million each, but Yin Jun told him that he had agreed to a $30 million cooperation with BMW in three films.

Meissen's face was absolutely black at that moment.

Reluctantly continued to greet Yin Jun for a while, and Meissen left full of loss.

It's not that Mercedes-Benz reacted too slowly, but that BMW acted too quickly, and the strokes were still big.

Of course, Yin Jun will choose a partner who is happy to cooperate with and generous.

Now it seems that it is indeed better than BMW.

Meissen didn't know, in fact, Yin Jun was quite regretful.

Although they can't cooperate in their own films, if Mercedes-Benz has a suitable motorcycle, then Yin Jun will actively recommend them to join the sponsorship of another crew.

That's the crew of Cameron's "The Terminator."

The classic picture of the governor riding a Harley-Davidson motorcycle and holding a rifle in his hand is one of the best memories in the hearts of countless fans.

Even in the desert of motorcycle culture in China, many people have begun to trace the traces of that motorcycle.

It's a pity that there is only one company in the world that makes that kind of super-large heavy motorcycle - Harley.

Any other motorcycle company, even BMW, Yamaha, Suzuki, etc., although there are heavy motorcycles, but in terms of bold and exaggerated styling, they still can't compare to other Harley-Davidson motorcycles.

If Mercedes-Benz had a motorcycle, and it was similar in shape, Yin Jun would immediately ask Cameron to change the motorcycle logo in post-production.

Anyway, Harley-Davidson is also very picky, no matter what the people at United Arts Film Company say, they only gave a sponsorship of $1 million and dozens of Harley-Davidson motorcycles.

This is still up to United Arts Films, one of Hollywood's seven majors, otherwise it would be nice for them to take two more glances with truckers and bodybuilding champions alone.

Product placement for a movie, in fact, has been one of Hollywood's money-making methods as early as 30 years ago.

In Hollywood studios from now on, there will be more and more product placements, although they reduce the simplicity of the film to a certain extent, but it has a positive effect on the saving of film expenses and the supplement of production costs.

The most famous is "007", in order to make money, in the end, I didn't even want to do the festival, and directly got a Ford Mondeo to James Bond, and countless people who saw it were thunderous.

Even if you don't use a Lamborghini Ferrari, you have to use a Mercedes-Benz BMW, right?

When did James Bond fall into that fate and actually drive such a popular mid-size sedan?

So since then, the compulsion of "007" has become lower and lower, which makes MGM sad.

Yin Jun knew this painful lesson, so he looked for high-end brands to cooperate with from the beginning, and would not choose to lower his style because of money.

So even if Harley was stingy with only a little sponsorship, Yin Jun still had no choice but to use their motorcycles, instead of choosing to let Yamaha or Honda's motorcycles be on top.

This is the same as the salaries of celebrities, I would rather not act, and I can't lower my salary to take over the drama, otherwise you want to increase the price again in the next step, but it will be very difficult.