Following last year's practice, there is also a blockbuster movie on Xiangjiang on January 1.

It is the second installment of the "Best Partner" series, the signature of New Arts City.

This guy is also domineering enough, knowing that Kirin Movies will not compete with them for the January 1st schedule, so after last year, they launched "Best Partner" at this time, which has the meaning of fixing this schedule.

In the past year, the Seven Monsters of Xinyi City have made a total of 15 movies, although there are good and bad, but overall they still make a lot of money.

Since Xinyicheng has made money, Boss Lei's Golden Princess Cinema has naturally made a lot of money.

After such a calculation in a year, they actually have a pre-tax profit of about 100 million Hong Kong dollars!

Although it is not as different as Kirin Film Company, and it is not as good as Golden Harvest Company with Cheng Long and Hung Jinbao, it has surpassed Shaw Brothers Films and officially became the third largest film company in Xiangjiang.

Even if their foundation is not too stable, Xinyicheng not only has "Best Partner" in their hands, but also "Dragon and Tiger Boys", even if they only make one film a year, they already have dazzling results, unlike Shaw Brothers, who can only rely on old films and old-fashioned thinking to support it.

In order to have greater achievements this year, Lei Juekun deliberately allocated 30 million yuan in the second half of last year to produce "Best Partner 2".

As soon as the number of 30 million came out, the whole Xiangjiang was a little impressed with them.

You know, even three years ago, the box office of the box office champion was not 30 million!

Not to mention the dedication of a movie.

If you can invest 5 million, even if you can invest 10 million, you can't invest it at all.

It is also the blockbuster production trend driven by Yin Jun, which is why the film production cost of Xiangjiang is getting higher and higher.

On the one hand, the salaries of celebrities are getting higher and higher.

Three years ago, 300,000 yuan could invite good stars, and first-class stars were around 50-700,000, if it was 1 million, I am afraid that only top stars such as the Xu brothers and Cheng Long could get it, even if it was Hong Jinbao and Zheng Shaoqiu, they couldn't get it.

Now, it is said that Cheng Long took a salary of 8 million plus dividends for filming "Red Fan Zone", and the main actors of "Police Detective School 2" also have salaries ranging from 1 million to 2 million plus dividends, and the highest Rowan Atkinson even reached a salary of 2 million US dollars; In addition, Eddie Murphy, who starred in "Beverly Hills Detective" in Hollywood, finally took a salary of 5 million US dollars and dividends.

Of course, Eddie Murphy and Rowan Atkinson can't be included in Xiangjiang's local salary, so the most is Fei Xiang of "Life and Death".

With this movie, he has a salary plus a large amount of dividends, with 3 million US dollars, which is about 20 million Hong Kong dollars, which is really scary.

Not to mention these commercial blockbusters, Zhou Runfa won the Cannes Palme d'Or with his wonderful performance in "Prison, Prison", so Kirin Films gave Zhou Runfa's salary and dividends of 6 million Hong Kong dollars.

From this point of view, Heung Kong Films is now very different from before, all kinds of fees are rising, and many small film companies are unable to adapt to this environment.

Although they are still making movies, due to the restrictions of various conditions, they can make hundreds of thousands, one or two million, but losing money can make them go out of business.

Because of Yin Jun, Cheng Long, and Xu Guanjie in front of their movie Zhuyu, how can those movies that are obviously crude and rotten make the audience in Xiangjiang satisfied?

If you can't satisfy the audience in Hong Kong, how can you sell it at a good price in other cities?

However, some companies that shoot wind and moon movies still rely on accurate market positioning, small cost, fast film scheduling, and medium returns, and they are relatively nourishing.

The main reason for supporting Xinyicheng to spend 30 million Hong Kong dollars to shoot "Best Partner 2" is, of course, that the box office of "Best Partner" sold well, with a full 35 million Hong Kong dollars.

This time, before the filming of "Best Partner 2", Yin Jun discussed with Lei Juekun that the first part of "Best Partner", the distributor in another city bought the copyright and made it into a videotape to be broadcast in Europe and the United States, and the effect was actually good, so this time United Arts Film and Disney are ready to join forces to help Xinyi City distribute "Best Partner 2", and the money obtained will be divided between the two parties in proportion.

Lei Juekun naturally readily agreed, with the Hollywood Seven operating behind, and facing dozens of developed countries in Europe and the United States, the price will definitely not be low, at least much better than the hundreds of thousands, hundreds of thousands of buyouts given by those small distributors before.

In order to make his second release in Europe and the United States successful, Lei Juekun increased the production cost again and increased the production cost to 30 million.

And then there is another important reason, that is, the price of movie tickets in Xiangjiang has increased again.

In recent years, prices in Xiangjiang have risen rapidly, including salaries, at the beginning of about 1,200, but in 1981, it was almost 2,000 Hong Kong dollars.

In just 4 years, salaries have doubled, so it is normal for the price of movie tickets to rise.

Yin Jun remembers that when he went to see the first movie with Guan Zhilin, the price of the movie ticket was 5.6 yuan, but the average price reached about 10.2 yuan in 1981 last year.

The major cinemas and cinemas in Xiangjiang have also long had an agreement, and starting from January 1, 1982 this year, movie ticket prices will rise again, ranging from 10-12 yuan.

The best blockbuster is 12 yuan, and the most general movie ticket price will not be less than 10 yuan.

Don't underestimate the price increase of such a piece or two, compared to the unit price of movie tickets, this is a 10%-20% increase, which represents a 10%-20% increase in the box office of the movie, and a 10%-20% increase in box office revenue!

1 million is not much to increase by 10%-20%, but what about the box office of 10 million, what about the box office of 20 million, and what about the box office of 30 million?

It was also because of the arrival of such a big piece of fat that Xinyicheng decided to release "Best Partner" on the first day of the New Year, and it was a good start!

As they imagined, there was a box office hit.

On the first Friday, the box office reached 2.1 million, almost higher than the highest single-day box office of the first episode of "Best Partner".

Saturday's box office reached 3.2 million in one fell swoop, becoming one of the few super movies in Hong Kong that can exceed 3 million in a single day!

Then the box office on Sunday fell back to 2.5 million, but the box office in the first three days of the weekend was as high as 7.8 million Hong Kong dollars, far exceeding the first episode.

According to this trend, after the end of the six-week screening cycle, it should not be a problem to reach the total box office of 30 million.

Of course, not all of the 30 million funds invested by Xinyicheng were used for filming, but about 20 million were directly used for shooting, and the remaining 7 million were used for some special effects, and 3 million were used for advertising.

With the development of the film industry, the tradition that good wine is not afraid of deep alleys has also changed a lot.

The most representative is Yin Jun's "Speed of Life and Death", which has an overwhelming advertising fee of 50 million US dollars, which has really brought it a lot of audiences.

In addition, the "Great Split" advertisement produced by Yin Jun was the first to become popular with the movie actor Fei Xiang, which can be regarded as a classic marketing.

If it weren't for the addition of these two factors, no matter how good "Life and Death" is, it can't compete with "Superman 2" in North America.

If it weren't for the earth-shattering battle with "Superman 2", "Speed of Life and Death" would not have won such a big reputation, and it would not have been a big hit in Europe and South America.

Therefore, the quality of the film is of course important, but publicity is even more indispensable, and the greater the investment, the more so.

The publicity investment of 3 million Hong Kong dollars is a lot in Xiangjiang in this era, and "Kirin Daily", "Pear Daily" and other newspapers can see the figure of "Best Partner 2" every day, Xu Guanjie, Mai Jia, Zhao Yazhi They also appeared on several TV programs in a row to promote, and the warm-up was done very well.

Therefore, such a good first weekend result is not surprising.

Seeing such excellent results of "Best Partner 2", theater companies in Baodao, Japan, South Korea, Southeast Asia and other places have come over one after another, strongly asking for a buyout to release it.

But today's Golden Princess is no longer a small film company that was established just two years ago.

The continuous success has given Lei Juekun greater confidence.

Except for small places such as Singapore and Vietnam, where he can accept buyouts, the rest of the foreign markets such as Japan, South Korea, Treasure Island, and Thailand, he requires everyone to do it according to the share.

There are not many Golden Princesses, 30% of the box office revenue, and the rest are all their cinema chains and cinemas.

Hearing this request, publishers in other cities were surprised.

Because before that, that is, Yin Jun's movie had this confidence, "Speed of Life and Death" was made according to the share.

But that's "Speed of Life and Death"!

Although "Best Partner 2" is good, it is definitely not as good as other people's "Speed of Life and Death", are you so bold?

However, no matter what they said, Lei Juekun had made up his mind this time and must give this sharing agreement a try.

There is no way, the first to be stable is the film company in Baodao, several of them are competing, and the one who reacted quickly signed a sharing agreement directly, took the copy and began to plan for the release.

Next is Japan and South Korea, fans of these two countries have now become die-hard fans of Yin Jun, especially Japanese fans who know that Yin Jun is Mr. Jun, and they are absolutely fascinated by the movies that Yin Jun made and Yin Jun wrote the script, and none of them will be left behind.

Before getting it, whether it was "Dragon Tiger Boys" or "Mr. Zombie", they all triggered a frenzy of movie-watching in Japan and gained a lot of box office.

Therefore, after Japan and Ben fell again, South Korea could not hold on to it.

Several big heads have already surrendered, and the remaining countries such as Thailand, Malaysia, and the Philippines can naturally only compromise and sign a sharing agreement with Princess Jin, and everyone will be ready to release it one after another.

In this year, when Hollywood blockbusters have not yet begun to gain prestige and everyone is a feature film, the film model of Xiangjiang, which has an oriental cultural atmosphere, is more popular with Asian people.

So basically, as long as there are those familiar people, familiar directors, and familiar screenwriters in Xiangjiang movies, fans themselves know whether they look good or not, and they don't need any publicity from these theater companies.

The myth of Hong Kong films is actually erected in this way.

Of course, in the end, the myth of Hong Kong films was also smashed by the Xiangjiang filmmakers themselves.

Not only those small and medium-sized film companies that follow the trend of shooting, but also film companies such as Golden Harvest, Yongsheng, and Xinyicheng are also crazy and fishing, and in the end, everyone plays together!

However, even in 2020, when Hong Kong films are dead, looking at familiar names such as Liu Dehua , Zhou Runfa , Liang Chaowei , and Zhou Xingchi, Asian fans will still buy it, which is probably the evidence that Hong Kong films maintain the last trace of the golden age!