Among the new movies released in early May, the one that attracted the most attention was naturally Kirin Films' "Fierce Ghost Mission".

The director of "Fierce Ghost Mission" is Huang Ying, deputy director of the screenwriting department of Qilin Culture, who used to be one of the most powerful figures in the screenwriting department of Qilin Culture, and finally stepped out of his own directorial path.

The two leading actors of "Fierce Ghost Errand" are also famous.

One is the very outstanding Xu Guanying in the "Mr. Zombie" trilogy.

The other is Tao Dayu, the killer of the grandmother who relied on the fire of "Forensic Records".

But the cooperation of these three people is not the biggest reason why "Fierce Ghost Mission" has received key treatment.

In the first week of the joint screening, "Ghost Mission" signed the number of premieres on 132 screens, which has exceeded more than half of the total number of screens in Hong Kong.

can have such a strong number of joint screenings, the first one is, of course, because it is the off-season, but the more important reason is that the screenwriter of "Fierce Ghost Mission" is Yin Jun.

For this alone, all theaters are willing to come up with the best screen to release this movie.

The same is true for the audience, seeing that it is a handsome screenwriter, they bought movie tickets without thinking about it.

The box office revenue of "Ghost Errand" in the first three days also exceeded 15 million Hong Kong dollars.

The result of the medium-sized release in Asia in the second week was a total box office revenue of 120 million Hong Kong dollars.

Because "Ghost Inn" has added more popular fighting content to the ghost film, the box office revenue in Asia in the third week has risen instead of falling, reaching 153 million Hong Kong dollars.

What makes people laugh is that this movie with Japan himself as the villain sold very well in Japan, and many viewers in Japan were addicted to it.

In three weeks, its total revenue reached 300 million Hong Kong dollars.

It's not too much, but for a rookie director, it's already a very success.

Huang Ying herself is also satisfied, but some newspapers have a different opinion.

"This kind of playful movie mode was written by Jun Shao a few years ago, and now this kind of repetitive fried cold rice is a bit perfunctory?"

"Jun Shao is a genius, there is no doubt about that, but a script like "Fierce Ghost Mission" makes people laugh and make trouble, and there is nothing left in their minds, which is really a little puzzling. ”

"Is it because Jun Shao's focus in the United States in the past two years has been in the United States, and he is bent on winning the Oscar, so he has neglected the development in Xiangjiang?"

"I remember when I had the pleasure of having dinner with Jun Shao before, he once said that commercial films and art films are the two feet of the film, and it is not good to have one without one...... But now he is only focusing on award-winning literary films, but there is not much development in the field of commercial films, is he going against his original intention?"

"From "Smiling Proud Jianghu" to the current "Fierce Ghost Mission", Junshao has actually failed twice! I hope this time can make him wake up!"

“……”

Looking at this series of comments, Yin Jun felt that it was ridiculous.

"Ghost Inn" may not be so amazing, but it is definitely a good movie!

Whether in terms of production effect or plot structure, it is commendable, and in the future, because of this movie, a category of ghost movies has developed!

and "Smiling Proud Jianghu", is it just a foreshadowing?

If it weren't for my wife being pregnant now, next year I would let you see what it means to be an undefeated sister in the East who is a peerless Oriental!!

But complaining and complaining, the comments of these newspapers are not worthless.

Most of the commentators in the newspapers in Xiangjiang are really not those trolls who do things after receiving money, most of them have real materials, otherwise they would not be able to stand out in such fierce newspaper competition and have their own small columns.

Among them, there are also commentators from "Kirin Daily", who also complained about Yin Jun.

For this, Yin Jun was not only not angry, but very happy.

A newspaper is the best newspaper only if it is free from various influences such as power and makes news based on facts.

They even dare to complain and criticize their own bosses, so are you still worried that they are afraid of other pressures and dare not speak up?

Therefore, Yin Jun is still very willing to listen to their comments and pertinent suggestions.

For example, in the past two years, Yin Jun has paid too much attention to Hollywood and ignored the development of Xiangjiang films.

Of course, it's not too accurate to say this, because just last year, Yin Jun's "Spicy Hand Detective" was very popular, which not only made Zhou Yunfa embark on the road of the king of commercial films again, but also made Liang Chaowei popular on the big screen.

Then there are "Raid" for Yuan Biao and "Royal Sister" for Yongsheng, all of which are works that have exploded at the box office and word-of-mouth.

To be precise, Yin Jun's important works in recent years are indeed biased towards the United States.

Whether it's "Mission Impossible", "Die Hard", or "The Sixth Sense", it's all aimed at the tastes over there.

Yin Jun's own three works, "Juno", "The Shawshank Redemption" and "Rain Man", were also completed in Hollywood.

Judging from the comments in the newspapers now, the Xiangjiang film industry still needs Yin Jun to shoot a refreshing big production like "Life and Death".

Because the Xiangjiang film industry also needs to have its own pride.

Although Yin Jun is from Xiangjiang, and the movies produced in Hollywood are also Yin Jun's industry, after all, it is the United States, and it is a little far away from Xiangjiang.

If you don't make it in Xiangjiang, you don't need the movie stars and production staff in Xiangjiang, it seems to be a little bit worse.

Therefore, the teenager decided that after hitting the Oscars again this year and filming "The Pianist", he will definitely make a blockbuster in Xiangjiang next year to boost the majesty of the Xiangjiang film industry.

That is, the current special effects are not up to the requirements, and the production of computer software has not yet entered the mainstream of special effects production, otherwise Yin Jun would shoot "Jurassic Park" in Xiangjiang.

The protagonist Yin Jun has thought about it, if there is no accident, it is Zhou Yanfa and Liang Chaowei, plus a Zhong Chuhong.

……

The criticism of Yin Jun by newspapers and public opinion did not last long.

Because in the second week of May, Yuan Biao's "Looking for Buddha" officially stepped onto the global stage.

With the two action movies "Food Truck" and "Raid", Yuan Biao has become a Xiangjiang action superstar who can be compared to Cheng Long.

If it weren't for Cheng Long's "Die Hard" with Cameron last year, Yuan Biao would have surpassed Cheng Long's status.

The script of "Looking for Buddha" was given by Yin Jun, and the investment was made by Baohe, Golden Harvest and Kirin Films, and the overall shooting was completed in Thailand, with more than 300 production staff, and it was destined to be a big production from the beginning.

And its global publicity cost is as high as 100 million Hong Kong dollars, that is, about 15 million US dollars.

Such a high cost of publicity is rare even in Hollywood, which can also see the determination of the producer.

First of all, the cinema chain in Hong Kong and Asia gave 70% of the total number of films, and it was the same for two consecutive weeks - "Ghost Mission" is only 50% of the week, and it is limited to Xiangjiang, and the Kirin cinema chain in Asia only followed up in the second and third weeks, and the number of screens given is only 30%.

The managers of these theaters have a very vicious vision, even the Kirin Cinema Line itself has a judgment in their hearts, and they will not lose their sense of proportion because of whose work it is.

Of course, this is also that "Ghost Inn" is only written by Yin Jun, if it is replaced by a commercial blockbuster directed by Yin Jun himself, 90% of it will be sorry for the screen and seats in his hand.

This time, "Looking for Buddha" held five screenings in Xiangjiang, and the screening hall with 130 seats was full, and many people watched it two or three times.

is also because they watched it very carefully, and they also clearly knew how charming this movie was, so they gave 70% of the film schedule very easily.

Even the cinema managers of Kirin Group's North American branch have actively fought for the release of more than 1,500 screens in North America and 2,000 screens in Europe and South America, which shows how strong everyone's confidence is.

And so it is.

"Looking for Buddha" and "Raid" are essentially movies with the theme of fighting, and the fight alone makes people's blood boil, and they can't wait to rush out to find someone to fight.

But "Looking for Buddha" is better than "Raid" in that it takes place in the sun, and it belongs to the mode of good people fighting monsters all the way and finally winning.

This is completely different from the "Raid", which controls the scope of killing in a small space and is cold and dark.

But the fight in "Looking for Buddha" is more and more skillful and unstoppable, the protagonist kills all the way to the end, never fails, and he is not addicted to killing, just to find his own elephant, he has to fight with others.

Most of the time, he just breaks the joints of his enemies, which is far less bloody than in "The Raid".

Therefore, many female audiences also have expectations for this movie to contribute to the box office.

From this point of view, it occupies the top again.

After several clips of the footage were broadcast on TV a few times, fans began to look forward to "Looking for Buddha" in April, looking forward to Yuan Biao's new movie.

Therefore, it is not uncommon for the box office of Xiangjiang to be 20 million in the first week, the box office in Asia to be 30 million US dollars, and the total global box office to exceed 150 million US dollars.

Unknowingly, "Looking for Buddha" also set a record, that is, the first film to break 20 million Hong Kong dollars at the box office in a single week.

Although it is a little worse than "Die Hard" and "Mission Impossible" on a global scale, it has already broken the record of "Hot Hand Detective".

This is of course related to the global increase in movie ticket prices this year, especially the 20% increase in movie ticket prices in Xiangjiang, which is why its box office performance is so good.

However, this is also related to the spending of a full 100 million in publicity.

If the combination of Yin Jun and Yuan Biao has no effect on such a strong promotion, and it can't hit the box office in the first week, it will be a huge failure.

In the future, in Hollywood, the box office in the first week usually accounts for about 30%-50% of the total box office, and a little more can even occupy 70%.

This shows the importance of the first week.

Now the first week's $150 million is down, and the share is about 350 million Hong Kong dollars, even if the publicity expenses are included, the cost has come back, and hundreds of millions of Hong Kong dollars have been earned.

All that's left is the question of how much you can earn.

According to Nielsen's speculation, such a strong box office performance of "Seeking Buddha", coupled with a good reputation, can easily break through the overall box office of 500 million to 600 million US dollars.

After all, in Europe and the United States, there is still a lot of potential at the box office, and the rapid increase in the number of screens and the number of films scheduled in the second week is a good proof of this.

As the leading actor, Yuan Biao also officially passed this movie and became a well-known international action superstar.

For a while, countless auras came towards Yuan Biao.

After Li Xiaolong, the Xiangjiang film industry has two action superstars, he and Cheng Long, what a successor!

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