"Tell me, what's the situation?" Wang Haoan sat on the throne with an unhappy face.

With the best sales channels in the country, how can there be problems? And the sales channel is one of the biggest advantages of Manhan Food, and there is no room for error.

"Chairman, that's right. Didn't you tell us to have the distributor sign a contract with the end retailer to guarantee that the counterfeit goods would not be sold? ”

"It's okay to say this in the city, but when you go to those small stores below the county seat, especially in the township, people don't sign it at all. In fact, counterfeit and shoddy goods, the most important thing is to appear in those stores, and the profits are high. ”

The purchase price is cheap, the retail price is still the same, and the profit margin is naturally greater. As for saying that after selling it, someone comes back to look for it, but they don't care, how do you prove that you bought it from my house?

Besides, why didn't you look at it when you bought it, and now you come back to find it, it's impossible to return, who knows where you bought it from, and then you want to return it from me!

"We thought, is the company to approve a fund, give money, those terminal retailers should be able to sign the contract. Said the sales director.

Wang Haoan tapped his fingers on the table, he also thought that there would be retailers who were reluctant to sign the contract, because no one wanted to be restrained, and there was no benefit, so why do it.

It is estimated that the sales director did not tell the truth, and I am afraid that those small stores in the city have not all signed contracts, and those people are also waiting for benefits.

"After they sign the contract, can you guarantee that they really don't sell counterfeit goods?"

"That's how we think about this, and we will regularly ask the salesperson to go to the retailer to investigate, and once they find it, take a picture with the camera as evidence, and then claim according to the contract. ”

Wang Haoan can't deny this, how simple it is, people in those places, if you take the contract, others can lose money? They may even make a big fuss with you, saying that the salespeople are bullying them.

And even if it is a lawsuit, can the court accept such a dispute? Even if it is accepted and won, and the other party refuses to compensate, will the court enforce it?

Before he was reborn, there were so many things that didn't do it, let alone now. Especially in some small places, it is not a matter of murder and arson, and it is unlikely that anyone will enforce it.

The biggest possibility is that this money is a meat bun beating a dog, and there is no return. Even in the future, some shopkeepers will develop a habit that if you don't give money, I won't cooperate, and I will sell your goods at random prices.

"How much are you going to ask?" Wang Haoan asked again.

"We did the math, at least more than 100 million. The sales director's voice was getting quieter, and he knew it was a lot of money.

"100 million, 100 million is enough for us to advertise on CCTV for a year, and it can even be prime-time. Do you know how many products we sell in order to have a profit of 100 million?" Guo Jijie quit first, does this sales director have a hole in his brain, let you get a contract, you want 100 million, maybe more than that?

The sales director argued: "Mr. Guo, but there is no way, there is no money, and those people really won't sign." We are forcing the distributors, and they can't force the retailers, so if we really break up, it will be a huge loss for us. ”

"I know the advertising department told you that they think we're spending too much, but isn't that to put an end to fakes? If there are no fakes, our sales will definitely increase by more than 10%, or even more, and the profits will be earned. ”

The sales director also felt aggrieved, he didn't think of a solution, but it costs money, but the advertising department still doesn't give face, saying that their sales department spends so much promotional expenses every year, and now they are spending money indiscriminately, isn't it just worried that the advertising cost is less.

You're not advertising, but you're not for sales?

"Are you going to give money directly?" Wang Haoan frowned, this is the stupidest way.

"Of course not, it's to give them some sales rebates. Buy from us, there is a higher profit, so that they don't take the risk of selling those fakes anymore. You can give some discounts when you buy goods, such as buying ten and getting one free or something, or you can sell out and give some gifts, and you won't give cash anyway. ”

This is about the same, Wang Haoan is a little satisfied, not too stupid.

But he has a better way to not only curb fakes, but also to satisfy the advertising department, and at the same time not to spend too much money.

"You, the sales director, have you ever been to any of those retailers?"

"Of course I did, but not much. "The sales director said that he had bought cigarettes in the small store downstairs at home, so he had been there, right?

"So what do you find in a retail store that is not easy to replace and is more eye-catching?"

The sales director was stunned, what did this question mean? He began to try to recall that in a small store, the most eye-catching thing is the products placed in the first row, and there are those with more distinctive packaging and attractive colors. Eh, the most eye-catching should be the freezer, in the summer, it is placed at the door, and the popsicles sell quickly.

"The shelves, the freezer, and the smoke cabinet. ”

Shelves, this answer can't be wrong, but shelves are obviously not suitable, because this new and old one is used at the same time, and the main role is to put things.

The answer to the freezer is good, in the future, Liangle Group will adopt the strategy of freezer and water tank, I will give it to you for free, you have to ensure how much you buy, and at the same time you can not sell another company's products within a certain period of time, and the water cabinet I gave can only ice our brand products.

Nowadays, Huaxia's refrigeration technology is still very weak, there are many brands of air conditioners and refrigerators, but the price is relatively high, and the power consumption is large, give this away, the cost is too high, which is like before he was reborn, a few hundred yuan of a water tank is enough.

"That's right, but the most striking thing about a store is the plaque. When you see it from afar, you know that it is a small store, and it usually does not change the name of the store, and even if the store is redeemed, it often retains the original name. ”

"So the preferential condition we give to the stores this time is to help them replace the plaques for free, do you think in this way, will those terminal retailers be willing to sign the contract?"

The sales director hesitated: "Change the plaque, this is not too expensive, but it is not cheap, if you calculate it, you may not be able to beat 200 million." It's not cost-effective to use this condition to get them to sign a contract. ”

"Who said that if we give them a free plaque, we will lose money? What if this plaque can still advertise our products? If this cost, can other companies share it?"

Everyone was stunned, the plaque can still be advertised?