Everyone was curious as to why Wang Haoan would come up with such an idea, and it obviously cost more than the sales director's proposal.

Wang Haoan casually took the signature pen in his hand, wrote and drew on the record book in front of him, completed the creation in just one minute, tore it off, and handed it to Guo Jijie next to him.

After Guo Jijie saw it, his eyes lit up, and he passed it to the next person without saying a word, and soon passed it around, and finally reached the hands of the sales director.

The sales director looked at the paper in front of him, there were four big characters on it, Hongda Cangmai, this is obvious, it is the name of a small store.

And next to the name, there is also a pattern, is a package of instant noodles, a ham sausage, a can of eight-treasure porridge, a bag of biscuits and a braised egg, although there is no word on it, but the sales director understands that this is their company's best-selling product!

"The chairman's meaning, on their plaque, printed with our product pattern, so that many people passing by, or when entering the store, can see, which is equivalent to advertising our products. ”

"Although this advertisement is a fixed location, it may have a good effect depending on the traffic of the store, and it can also give many consumers a psychological hint that when they want to buy instant noodles, the first thing that comes to mind is our delicious instant noodles!"

Syllable!

Wang Haoan snapped his fingers: "It's good if you understand." Nowadays, in the city, wall advertising is no longer used, and we can only use it in rural areas, or in the combination of urban and rural areas. ”

"We used to advertise on buses in some cities, but we didn't know how effective it would be because we had a lot of ads on TV. ”

"But what if we cut back on TV ads next year? What if we only do one TV ad for each product?"

Last year, the price of the advertising king of CCTV fell, because there was an accident in Qinchi Liquor before, and everyone became more cautious. However, the price of other advertising periods has not decreased, and there are still many brands that have ideas about Biaowang, and this year's advertising price is still more than 200 million.

CCTV's advertising effect is good, but now there are more and more star channels, and there is no insurmountable gap between CCTV's hegemony and other TV stations.

What's more, because there are many advertisements on CCTV and there are many news in the program, some families are not very willing to watch it, they prefer TV dramas, or some light-hearted variety shows.

Even if the variety show at this time is not so interesting, such as a very simple show, how many people can be happy.

There are more and more types of products in Wang Haoan's company, and some brands may not need to do any advertising, such as Ren Crisp, Eight Treasure Porridge or something, but other products, such as instant noodles and ham sausages, have launched new flavors, so they must be advertised, otherwise no one will know.

But all the products are advertised, and the advertising fee is sky-high. This year's Biaowang is only more than 200 million in advertising expenses, but the advertising expenses of Manhan Food alone exceed 300 million, not counting other companies.

Wang Haoan remembers that a sales master said in his previous life that advertising is to let consumers know and remember your products, and when buying similar products, you can be the first to think of your company's products, and the better effect is that you didn't plan to buy this kind of product, and after watching the advertisement, you will want to buy it and try it.

And the frequent playback of an advertisement, intensive bombardment~~ bombing, can make the audience remember in the shortest time, when the advertisement stops, it can also make people discuss, so that children can read it out like a nursery rhyme, the advertisement is successful.

At that time, you don't have to advertise anymore, and people will remember your ads and remember your products.

In the previous life, brain X gold was like this, two or three hundred million advertising costs, in fact, it was only on CCTV for three months at the beginning, there was no bid king period, and there was not much prime time, but it was intensive, as long as you turned on TV, you could always see their advertisements.

It stopped after three months, but some people still remember this advertisement, and even some people will instinctively recite the advertising slogan when they see this product.

Wang Haoan is also ready to follow this method, and in the future, new products will be advertised for three months, intensively bombed~~, and then it is enough to get a few cheap ones on the local star channel, and the advertising fee can be saved, and the effect is not bad, or even better.

"An, Wang Dong, you said that this plaque can also be given to other companies, if it is Huafeng Company, it is okay, we are wholly owned, but for the rest, you shouldn't be talking about Lehaha and Jianbao, right?"

Guo Jijie originally wanted to call Andy, but thought that he was in the company and had many subordinates, so he changed his name.

"Mr. Guo, this Jean also has a choice. You see, in some places, for example, on a street, there are two small shops that are not too far apart, and they are all our advertisements, and the effect is not much stronger. ”

"So one uses ours, the other uses other brands, Lehaha or Jianbao, or one brand has multiple brands of goods, as for Huafeng, forget it, their product variety is too small. ”

Huafeng has no other products except instant noodles, and will wait for more products to be developed in the future.

"And because we have other brands doing this together, we can compare us the most, so that consumers are most impressed by our brand. ”

"You can go to the street and see, some of the small shops, the signs are already damaged, but I still don't want to change it, because this one brand also costs a lot of money, and it is a bit troublesome to replace. ”

"Now we're giving it away for free, and it's up to them to show them some merchandise, what's wrong with that? If they don't sell our products in the future, that brand will become a joke for them. ”

"And in some rural areas, in fact, those shops don't have signs, so they use white ash or paint to paint a few words on the walls, and they may not even be registered with the industry and commerce. ”

"We now give them a sign for free, and they can also connect the light tube inside, plug in the electricity at night, and they can see it from afar, which is particularly eye-catching and attractive, do you think they will be willing?"

"Even if there are some reluctant ones at first, but other families are willing, through comparison, they will relent, after all, we are free. ”

"In fact, our contract asked them not to sell counterfeit products, and it was not particularly strict, it is estimated that some people will still sell secretly, but it will definitely not be so open-minded anymore, and it can also dispel some fakes to a certain extent. ”

"Let's go back and contact the industry and commerce in various places or something, and ask them to send someone to check, and the effect will be better. ”

"Within three months, in the streets and alleys, as long as there are small stores, there will be our advertisements, and at that time I see how other brands can fight with us!"