Friday, April 9th.

Early in the morning, the Qilin Industrial Park in Huajing was full of firecrackers, gongs and drums, and it was very lively.

On the one hand, many workers here are dressed in neat uniforms and put up lights everywhere, but on the other hand, countless police inspectors occupy various advantageous positions and are ready to fight.

The opening ceremony on this day has never been so grand.

Although it was not as exaggerated as when the Bao Zhaolong Hotel opened a few years later, and even Xiao Lao and Yun Lao and others went to cut the ribbon, but this time all the five giants arrived, plus more than a dozen deputies, and a group of retired old cadres, seventy or eighty people scattered together, such a scene fully shows the importance they attach to the Kirin Group.

Fortunately, there are also a lot of super-rich people here on Yin Jun's side, and everyone went to greet and laugh with the bigwigs, and finally there was no cold scene, and there was no embarrassment to the people of Xiangjiang.

Le Yiling suddenly had an urgent matter to deal with yesterday, so she didn't come with Mr. Huo and them, but came by plane late at night.

Today, she is also the main force to talk to a group of related bigwigs, Yin Jun, the real chairman, is not as busy as her, and even Wei Xiaofan is busier than him.

It's not that everyone blames Yin Jun for being slack, but they all knew before that Yin Jun was in charge of strategic development, but Le Yiling was in charge of the specific affairs.

In a certain aspect, whether the Kirin Group can open a company factory in the mainland is Yin Jun's decision, but the specific scale and how to expand the operation are all in charge of Leyiling.

In the face of such a powerful CEO, the bigwigs naturally will not despise her.

What's more, Yin Jun is not without things to do, a group of seventy or eighty-year-old retired bigwigs chatted happily with Yin Jun.

Because Yin Jun, who came from the future, knew many secrets that people don't know now, including things during the war, so after chatting a few words, Yin Jun's words attracted a group of old men, and everyone chatted together and chatted happily.

Of course, most of the time they are still bragging about their heroic deeds, like children, talking and sometimes they have to quarrel with each other.

Speaking of which, the old men who fought were usually not so complicated, and Yin Jun was happy to accompany them, and others saw that these old antiques were talking to Yin Jun, and they were still going to mix with what they were doing, so they left quietly.

When the day was over, it wasn't until nine o'clock in the evening that Yin Jun had time to sit in the president's office with Le Yiling, Wei Xiaofan, and Niu San'er to rest.

Seeing that Le Yiling was so tired that she didn't want to lift her eyelids, Yin Jun was very distressed, "Sister, why don't we go back to the hotel to take a shower and sleep first, what's the matter tomorrow?"

"Where do I have this time?" Le Yiling closed his eyes and smiled bitterly: "I still have to go to Huhai tomorrow, I promised their people to go to Huhai for an investigation." Then we will have to meet in Lin'an in a few days, isn't Huo Jianning also in trouble? Then you have to go back to Xiangjiang, and there are a lot of things going on there. I don't know what's going on here, and I don't know when I'll be here next time. ”

"President, you've worked hard. Niu San'er knew that it was time for him to go out on his own, "Then if there is nothing, I will report to you the general situation of our factory?"

The last time he went to Xiangjiang to take the assessment, he had seen Le Yiling and knew how powerful this handsome young woman's most trusted woman was.

Now seeing the tone in which Yin Jun is talking to her, even if it is her own sister, this is the attitude, so Niu San'er has to fight twelve points of spirit if she is not energetic.

"Well, let's talk about it. Le Yiling said.

"Our first factory at Kirin Foods, the Kirin Instant Noodle Factory, is now located in the Kirin Industrial Park, where we are located. According to the president's instructions, this land covers a total area of 5,000 acres, 50,000 yuan per acre of land, a total of 50 years of lease, after the expiration of the contract according to the situation.

The most important thing is that we have also followed your instructions and talked about the way in which industrial can be converted into commercial use. In a few years, if the real estate in Huajing starts to develop like Xiangjiang, we can move the location of the factory to the outside and then take out the land for development. When the time comes, it will definitely bring huge economic benefits to the company.

At present, we have started an instant noodle factory, covering an area of only about 200 acres, with a total of 200 production lines, according to the 8 hours a day and 5 days a week of work according to Junshao's regulations, the annual production capacity is expected to be 230 million bags. In terms of pricing, we have carefully considered and reported to Jun Shao for approval, and it is now 0.99 yuan a pack, and there is only one flavor at present, that is, braised beef noodles.

Judging from the situation of the braised beef instant noodles that our staff tried to produce, everyone recognized it very much and liked the taste of this instant noodles. The price must be a bit expensive, after all, everyone's current salary is only about 60 a month, which is only enough to buy about 20 packs. But if you let them eat it once in a while, I believe it's okay.

According to the market research, we mainly put the scope of sales in 12 big cities such as Huajing, Huhai, Yuezhou, Lin'an, Jinling. And because the heads of the department store system and the supply and marketing system have been instructed from above, they will sell our instant noodles as the best sales items.

For every pack sold, they get 9 cents in revenue, and the shipping cost is borne by us. In this regard, the railway has also made a guarantee to us that it will not delay the transportation of goods. Taken together, excluding all the expenses, the actual profit of a pack of braised beef noodles is about 6 cents, about 61%, and if the tax is no longer reduced after five years, but halved, then the gross profit will further decline. ”

"Are there any plans to expand production?" asked Le Yiling indifferently.

Niu San'er didn't expect her first question to ask this, and she was shocked, but fortunately he made preparations: "Yes, we have booked 100 sets of production line equipment for the factory in Japan, and it is expected to be delivered in September this year." With the continuous development of China, everyone's living standards continue to improve, and I believe that sales will continue to rise.

Then we are also preparing to expand the market in Heung Kong, Omen, Singapore and other places next year, and we are ready to send excess production to these places for sales. After all, the taste was also developed by the masters of Xiangjiang, and it has also been recognized by the Xiangjiang side! That is, it is a pity that the treasure island market cannot be entered, otherwise the market with an additional population of 30 million will definitely have greater development. ”

Le Yiling said "um", and said: "Ah Jun, do you think this arrangement is reliable? 230 million packs is so much, can they consume it? Do you want to prepare in advance to put it into the Xiangjiang market? According to the fast-paced life of Xiangjiang and Aomen, I estimate that 30 million packets of braised beef noodles a year are not a problem at all." If the flavor research and development can continue to keep up, and the sales volume of 50 million packs, it is estimated that we can also do it!"

Yin Jun is also not too sure whether the mainland can consume so many instant noodles so quickly.

But as for the amount of instant noodles consumed by Xiangjiang and Aomen mentioned by Le Yiling, I feel that Sister Le is still too conservative.

Not to mention the Aomen people, just talk about the amount of instant noodles consumed by the people of Xiangjiang in a year, then it will be scared to death.

Since 1997, when statistics were available, the average annual consumption of instant noodles in bags and cups is 2.5 billion packs!

The biggest reason for this is the fast-paced life in Xiangjiang, people don't have so much time to cook, and there is something that is convenient and quick to eat, and that is the best.

Compared with bread and milk, instant noodles have noodles and soup, and they also taste good, of course, they are the best choice for Xiangjiang people.

Even now in 1982, instant noodles did not have as many various flavors as they did later, but the sales were very amazing, and in 7-Eleven, an average of more than 2 million packs (cups) of instant noodles were sold every month.

This is also the reason and confidence for Le Yiling to say that 30 million packs of braised beef noodles can be consumed a year.

Anyway, 7-11 will continue to expand, and the next step will be to open a branch in Aomen, and the big deal is to sell all of them in their own stores, which can also be sold out.

However, Yin Jun believes that based on the current population of about 6 million in Xiangjiang, coupled with the fact that Xiangjiang is about to fall into an economic crisis and people's incomes have been greatly reduced, this cheap and hungry braised beef noodles can become a lifesaver for many Xiangjiang people.

It's just that the financial crisis in Xiangjiang will not come until September and October, and Yin Jun feels that it seems more appropriate to sell to Xiangjiang at that time or next year.

This year, we should work hard in the mainland now and seize the mainland market first.

No matter how much you can sell, with such a high profit margin, even if you waste some of it, it is very worthwhile to make the market first.

"Let's take a look at the mainland market first, the mainland has a large population base, and it is also supported by Huaxia TV's "Bao Qingtian" advertisement, which will definitely have a good advertising effect. With a population of 1.3 billion in the mainland, the market potential is so huge, we are really a little unwilling if we don't fight first. "If the mainland market is still not active enough in September, then we will focus on the planning of the Xiangjiang and Aomen markets, and strive to open up the situation there first and maintain the normal operation of the factory." Let's take a closer look at the mainland market!"

"Bao Qingtian", which was broadcast on Huaxia TV in March, was so popular that the advertisements were watched by the whole people, which made the Kirin recorder usher in the peak of sales again, and it was a sales miracle created, which everyone knows.

And starting today, the advertisement of "Bao Qingtian" has become an instant noodle advertisement for Kirin brand braised beef noodles.

The advertisement was naturally shot by the big star Hui Tianci in Xiangjiang, Huang Laowei used a "exhibition guard shooting interval, eat braised beef noodles, and recommend it to the audience", although in Yin Jun's opinion, some creativity is mediocre, but he is a person who has experienced the bombardment of the Internet era, of course, he also knows that such advertising creative shooting is still very interesting in this era and can attract people's attention.

For example, Niu San'er thinks that this advertisement is too good, and the Zhan guard is so handsome, seeing him eating braised beef noodles so fragrantly, he can't help but want to buy it and taste it.

In this era of Huaxia TV's dominance, this braised beef noodle that has never been seen before still has a great hope of gaining people's favor, and if the price is cheaper, the probability of popularity will be greater.

This is also what Yin Jun is looking forward to.

If Huaxia TV's advertisements can't be promoted, then there is really no way.

Le Yiling also understands this truth, the sales data of the Kirin tape recorder factory has been counted today, nearly a month, 350,000 units have been sold, compared with 230,000 units in the first month of opening, an increase of 50%!

And that's after almost a year of sales!

This is when the market already has only 10-120,000 units in sales!

Originally, Leyiling felt that the market was saturated, and other stimuli were needed, such as music tapes, to increase sales!

I didn't expect this free advertisement to be so amazing!

Now President Le understands that Huaxia TV is equivalent to the sum of wireless TVB plus ATV plus Kylin Satellite TV, and this kind of advertising effect is super powerful and unstoppable.

So she nodded, "Then let's do it! All kinds of situations should be well analyzed, there are means to deal with it, there are means and speed of communication with the government and related sales terminals, and don't have emergencies when the time comes, so that you can catch the blind, understand?"

This time it was said to Niu San'er again.

"Yes, we know. We will actively communicate with them and make a serious response plan. ”

Niu San'er is actually under a lot of pressure, and when he is the general manager for the first time, he always doesn't want his efforts to be wasted.

But the price of instant noodles is indeed too high.

The price of 0.99 yuan a pack is several times more expensive than the Yangchun noodles and meat noodles sold on the street now!

He sometimes wants to say, why don't we price it lower anyway because our profit margins are so high?

Even if it is priced to six cents a pack, the profit margin is 35%, which is already very high!

But Niu San'er didn't dare to say this, because the price was set by Yin Jun and them personally, and they also told him why they were set so high.

Niu San'er thinks that Jun Shao may not be right, just an instant noodle, how can it be that the price increase will encounter resistance at the national level in the future, this is too exaggerated, right?

However, this kind of thinking can't be said at the same time, Jun Shao is a genius, how can ordinary people doubt his well-thought-out things?

Therefore, Niu San'er now has only one way, that is, to work hard and do all the links he can do.

Only in this way, I dare not say that he will succeed, but at least he has no regrets!