Kirin Food's instant noodle factory officially started, but it has a little influence in the Huajing area, and the grand celebration scene of the start of construction can be said for many years as a kind of conversation among the old and young masters.

But in the field, they are very new to this factory.

It's just that it's different at night.

The first episode aired tonight was still an advertisement for Tang Guiqiang's Kirin recorder before the beginning, but after watching an episode, the advertisement for the ending song immediately after it changed.

I saw that in front of a magnificent city tower, Zhan's guards faced a group of enemies, and it was a dashing slash, which made people feel like they wanted to shout "handsome".

Some of the boys had already waved their fingers with the Zhan guards, as if they were cultivating sword fingers.

But suddenly, the audience saw the camera sweep to the other side, only to see a middle-aged man in a T-shirt and shorts, holding a loudspeaker, shouting: "Click! This scene is finished, take a ten-minute break!"

Then the camera turned back again, and I saw a group of bad people who had fallen just now, climbing up one after another, supporting each other and leaving.

A group of staff members dressed in modern clothes hurriedly ran forward, handed towels and water to the sweaty Zhan guard, and escorted him to the side to sit.

"Hurry up, get some food for the Zhan guards!" the director said to the Zhan guards as he turned his head back and commanded loudly.

At this point, the camera shifts to the resting area, where there is a small table, then a boiling water bottle and some chopsticks, and a large cardboard box.

The staff agreed and quickly took out a package of things from the large cardboard box.

Thanks to the good angle, you can clearly see the colorful drawings on the packaging of this thing on the TV screen: a cartoon version of the chef with a fat head and big ears, and a black noodle bowl with steaming noodles, green onions and beef, which is very fragrant and attractive.

I saw that the staff skillfully tore open the package, took out the dough from it and put it into a bowl, then opened a few packets and added ingredients, and then poured boiling water into the bowl, and finally he covered the bowl after the dough and seasoning.

Time skipped three minutes at once.

When the director shouted, "Why haven't you come yet", the staff held the bowl with a lid and handed it to the exhibition guards.

Zhan Guard's hearty smile, "Kirin brand braised beef noodles?"

After speaking, he lifted the lid, and a white heat rose up, and the Zhan guard showed an intoxicated expression, "It's so fragrant!"

At this time, the camera swept to the noodle bowl, and saw that the shriveled dough cake had turned into soft noodles, and the seasoning of the package had also turned into red and white juice, as well as a little corn peas, etc., and the colors were very colorful.

Zhan's guard took the noodle bowl and chopsticks, picked it up and "snorted" and took a bite, his face showed satisfaction again, "It's delicious!"

As he spoke, he quickly ate the noodles, and the deliberately amplified sound of sucking noodles and swallowing in his throat were truthfully displayed in front of the audience.

Seeing this, the children in front of the TV had already swallowed their saliva, but their eyes were still motionless as they looked at the guards.

After eating a bowl of braised beef noodles in three or two, the exhibition guards even drank the soup, and when the staff took over the empty bowl, he wiped his mouth and gave a thumbs up to the camera with a smile, "Kirin brand braised beef noodles, that's the taste!"

In the final shot, a bowl of steaming braised beef noodles appeared again, presented in front of people with an overhead shot.

By the way, there is also a line of words and a narration next to it.

"Kirin brand braised beef noodles, Kirin Group, honorably produced!"

There's free ad time, it's so capricious.

The whole advertisement was played for a whole minute! And it was broadcast for a full minute in the prime time of Huaxia TV!

If this matter is known to future people, he will definitely beat his chest and scold the Kirin Group for being extravagant and wasteful, and he is a madman.

But now, without any competitors and with sufficient resources, the Kirin Group can be wasted.

Naturally, mainland audiences did not know that there were actually two versions of this advertisement, one of which was only 15 seconds and the other was 30 seconds, both of which were used in the preparation of the advertisement in Hong Kong in the future.

Even in Kirin TV, its own TV station, Kirin Food Company needs to spend money on advertising, and the cost is definitely not cheap, so it can only reduce the time to broadcast.

Of course, mainland audiences don't care about these at all.

For them, watching advertisements is new and enjoyable.

And at this moment, many children wait for the commercial to finish, and immediately turn to their parents: "I want to eat this braised beef noodles!"

My parents in their thirties are both people who have come from difficult times, and even in big cities, life has not been easy these years.

So when they saw that this was actually advertised on TV, and it was a product of the Kirin Group, their hearts were a little tense when they thought of the Kirin Group's Kirin recorder.

People in small cities have definitely never eaten instant noodles, but people in first-tier cities have more or less eaten locally produced instant noodles.

It's just that these instant noodles are completely incomparable to the Kirin braised beef noodles on TV, no matter in terms of color, aroma, and taste.

Could it be that what we ate before was not authentic instant noodles?

That's how people's instant noodles in Xiangjiang are?

Many people have this question in their minds.

Originally, they were curious, and there were children clamoring to eat, so usually, parents would agree first.

"Okay, okay, I'll buy it for you tomorrow!"

As for whether I will buy it tomorrow, I will not buy it when I see the high price and finally don't buy it, that is the parents' own considerations, anyway, in many things, parents will not talk about it.

However, it is undeniable that after work at noon the next day, many parents or young people go directly to department stores or supply and marketing cooperatives.

When I walked to these stores, hey, there really is a Kirin brand braised beef noodle, not only in front of the store there are colorful posters, but also placed in a very conspicuous position on the shelves, the color and tone of the packaging, and the TV commercial is exactly the same.

Those who were a little impulsive directly asked the salesperson to bring them the braised beef noodles, but the parents who started a family first looked at the price tag below.

At this glance, he immediately gasped.

"Salesman, aren't you mislabeled? It's really 0.99 yuan a pack? The beef noodles sold outside are only three cents a bowl! The vegetable soup noodles are only two cents!" many people asked.

As we all know, the salesmen of state-run stores, whether male or female, are uncles, and treat customers like mustard, and they are the ones who are talking about them.

Later, in the 90s, all the stores of the supply and marketing cooperatives were squeezed to death by the commissaries and department stores of the private economy, and this was completely their own death, and it really had little to do with the price or anything.

For example, now, when someone asks this, the salesman angrily says: "How can the price be wrong?" That's it, if you want to buy it, you can buy it, and if you don't buy it, forget it! Can this Kirin Group's instant noodles be the same as the things in the canteen outside?

This is also thanks to the fact that the Chinese people are now accustomed to their attitude, and there is basically no commissary now, so they can only buy it from them.

So the people who asked the question were not angry, some people thought about it awkwardly, and then went home directly, but some people thought about it for a long time, and finally gritted their teeth, "Then bring me a bag first!"

However, young men and women who are not married should be more cheerful, and they who have no family burden, generally buy one or two packs to go home, and young men who are in love have to buy a few more packs to give to their girlfriends.

Being able to buy a pack of instant noodles with one-sixtieth of one-sixtieth of your salary can only be said to be an impulse consumption under advertising.

But when I bought it at home, I ate it according to the instant noodles on the TV, or cooked it for three minutes as stated on the package, but most of the big guys were not disappointed.

Fragrant.

Tendons.

Delicious.

The soup is delicious.

Eating it is really full of satisfaction!

Children, in particular, will not have any soup left, and then they will usually ask their parents if they can have another bowl.

Children, they always don't eat enough delicious things, and they still want to eat after eating, so they don't care about the price or something.

Not to mention how parents coax their children, or buy another pack, at least all of them will not think that the advertisement is exaggerated, and they feel that it feels really similar, which is good, except that it is a little more expensive.

In fact, this is what Yin Jun specially requested.

In his last life, Yin Jun was a consumer who was deceived by the beef in the braised beef noodle advertisement, and after he and his friends ate a bowl of braised beef noodles together, he stupidly asked the dean's aunt, why is there no beef in it, is it the fat uncle in the kitchen who secretly ate it?

When I grew up, the teenager realized that it was all false advertising, and it was completely fake!

There is beef in this braised beef noodle, but it is not even the size of a child's fingernails!

With such a bad memory, when Yin Jun asked Huang Laowei to advertise, he deliberately told him that he must try to conform to the actual situation as much as possible, and he can't deceive people with false things, otherwise he will be scolded by others.

Huang Lao Wei thought about it too, so he made an advertisement that was closer to the real one.

Thankfully, they did.

The Chinese people in this era are very real.

When they find something wrong in the newspaper, they will write to the newspaper office in a swarm, or go directly to the higher authorities to report the situation.

Listening to songs is the same, isn't Teacher Li Guyi's "Hometown Love" complained about and reported like this, and then banned?

Not to mention your instant noodles advertised nationwide, if you advertise such a large piece of beef, but you buy nothing, and it is so expensive for 0.99 yuan a pack, you are cheating!

At that time, Kirin instant noodles really stink, and they have become synonymous with falsehood in people's hearts.

As for why braised beef noodles are sold in the farthest Guangdong on the second day of construction, the reason is also very simple.

After the trial production in March, there are also a large number of qualified products, in addition to the employees' tasting evaluation, there are many of these instant noodles, so they are all sent to various places in April, so as to cooperate with the advertising and sell them for the first time.

Such a move does not seem to waste the effect of advertising.

At least on the first day of the sale, there was a good start.

There were 8 million packs of instant noodles sent to various places, and all of them were sold out!

Such good news made Niu San'er smile, and a big stone in his heart finally fell to the ground.