After taking a turn, Wang Haoan found some future Chinese brand-name clothing booths, such as Youngor, Shanshan, Bosideng and Ordos.

The first three are all in Jiangsu and Zhejiang, and even Youngor and Shanshan are all Ningbo, they not only sell internally, but also export, which has been ahead of Anjie clothing.

But Wang Haoan is not worried, Youngor now mainly makes shirts and suits, Shanshan is the same, Bosideng is mainly made of down jackets, and Ordos is mainly made of cashmere products.

In fact, only Bosideng is the main competitor of AnJie at present, but Bosideng is only a village enterprise at this time, and it has not yet been restructured.

And these companies combined, the number of stores is not as good as Anjie clothing, so this year Anjie clothing can really become the boss of mainland clothing brands.

What's more, the profit margin of Anjie clothing is higher than theirs, and most of the stores are invested by agents, and there are many agents who are hurrying to open more new stores, because Anjie clothing's clothing is really easy to sell under the advertising offensive.

Anjie said that he was the first, and there was really no problem. The sales volume of their products in the mainland in the first quarter was the first.

It's just that the previous data was just boasting internally, and today it was directly revealed by Anjie clothing, which made many peers very unhappy.

Originally, according to Zhao Rui's plan, they just wanted to target crocodile shirts, but Wang Haoan felt that it was not enough, although the crocodile shirts overlapped with them, but the positioning was different, in fact, the competition was not big for the time being.

Since you want to get it, let's make it big, the greater the impact, the more benefits it will be to Anjie clothing.

……

"I'm back, which exhibitors have you seen, do you want to cooperate?" Guo Jijie leaned back in his chair, resting here, it was so cool to let others run errands, no wonder Wang Haoan spread out on the chair every time.

"There are some, but I don't think I'm well suited to negotiate, so it's better for you to go. Wang Haoan had to admit that he was too young to be taken seriously.

Guo Jijie is different, he is not particularly young, and he is also from Xiangjiang, and he can borrow his name from Lao Tzu, and he has a lot of advantages when negotiating.

"You give me the list, and I'll talk about it. Guo Jijie was interested. Now the company has a lot of money in its account, and they haven't shared it yet, just for this opportunity to expand.

What is the boss of the garment industry in Xiangjiang, how big is the market, and even if there are exports, how many pieces of clothes can be sold in a year? The boss of the mainland, even if he only occupies one-tenth of the market, is a huge amount of wealth.

Now they only have one Anjie brand, Guo Jijie has long felt that it is not enough, and the best way to expand the product range is to directly acquire a brand.

"Li Twist, sportswear, Bosideng, down jacket, Ordos, cashmere sweater, Youngor, Shanshan, suit, shirt. Andy, this is a bit too complicated, isn't it?" Guo Jijie frowned.

They want to expand, but they should buy a brand, manage it carefully, and then buy the next brand after the product matures, and expand so much, their brand management will be problematic.

"If you talk about it one by one, you may not be able to talk about it. Whichever of these things is discussed, it's a good thing for our brand expansion. Wang Haoan rolled his eyes, you really want to swallow it.

"Isn't this Bosideng just making down jackets, it coincides with our products, why do you want to buy it?"

"Because they already have exports at this time, in the summer, their products can also be sold to Europe, Canada and other places, which is a channel that we lack and can improve our reputation. ”

Exporting abroad, even if the profit is not high, but it has great benefits for fame. Now people generally believe that the quality of foreign products is better, the standards of foreign countries are higher, and if they can be exported abroad, they must be excellent products.

"I don't need to go through them for this, I'll just ask my old bean for help. "Guo Jijie doesn't look down on Bosideng's channels at all, they have a retail business, although they dare not say that Xiangjiang is the best, but it is also first-class, and there are sales channels in Europe, America and even Africa.

Of course, it's just some down jackets, Europe and the United States are enough, and in Africa, although there are low temperatures in a few areas, no one wears down jackets.

Guo Jijie actually wanted to sell Anjie clothing overseas through the channels of Guo's Group, but he could only wholesale to others, and he was temporarily unable to build his own stores, which was not good for brand management.

But it's not that hard if the company needs it.

"Okay, then the company still has a little down jacket left, can you have a channel to sell it, can you guarantee profits?"

"Yes, I'll go back and ask my old bean for help, it's definitely fine. "The number of down jackets left in the company is not much, and there are not many down jackets, and the style is also good abroad, and it will definitely be sold, and the profit will not be high, but there will definitely be some profits.

"You decide, you're the general manager. Wang Haoan feels that it is really cool to find Guo Jijie as a partner, he doesn't need to worry about many things, and Guo Jijie is still very motivated.

If there is no suitable acquisition target, then in the future, you can only operate a new brand by yourself, and there are any product types and grades under a brand, which will dilute the concept of brand.

But they have their own sales channels, and it is not difficult to promote a brand, a nationwide advertisement, plus some agency support is enough.

At this time, the advertising effect of CCTV is very good, the sales of Anjie clothing in the first quarter of this year are close to last year's annual sales, according to this growth, in the first half of this year, Anjie's sales can break 100 million, and it is certain to break 200 million at the end of the year, but I don't know what height it can reach.

Judging from AnJie's high profit margin at this time, it is conservatively estimated that it can have a net profit of more than 50 million, and they have no problem becoming the top three clothing companies in the country this year.

There was even a lot of hope to be number one, which was far beyond his expectations.

"Andy, we made a big splash at the fair this time, but I don't think it's enough, I want to continue to advertise in the newspaper to help us expand our visibility. ”

"That's what I mean, I saw the TV reporter over there, if I could ask him to give us a close-up of our booth, it would be perfect. ”

This expo should be on CCTV news, if AnJie can show its face here, then the effect will be better. It doesn't matter if you can't go up, they will keep promoting Anjie clothing in the newspaper as the first in China, it is not enough to be recognized by peers, it is necessary to let the people also recognize this matter!