A few years ago, Yin Jun told Le Yiling that no matter how good a product is, if it lacks advertising, it will not be able to play a normal effect.

Good advertising is sure to add luster to a product.

So Leyiling has been doing this for several years.

Including the popular Transformers toys and Saint Seiya dolls, they are now advertised for many years, and the advertising scope is all over the world, and the methods are also newspapers, television, posters, etc.

It is precisely because of the effectiveness of advertising that in the past few years, the sales of the two ace toys have remained at a relatively stable level, and there has been no obvious decline.

If the sales of the two of them fail, the valuation of the Kirin Group will fall by at least $2 billion!

Therefore, Le Yiling feels that his huge advertising expenses are well spent.

This time, the Gameboy was released, and Le Yiling had high hopes, hoping that it could become another ace product launched by Kirin Group at a time when the economy was falling.

As early as April, when it was still in production, Leyiling had already begun to lay out advertisements.

Huang Zhan's advertising agency, Japan's advertising agency, and advertising agency in Europe and the United States all took orders to produce advertisements ranging from 15 seconds to 1 minute.

In terms of advertising, Leyiling is also a positive contact.

Kylin Satellite TV is definitely wanting, and more than a dozen advertisements in mobile positions have been set by Le Yiling, and they are ready to broadcast advertisements.

At present, Kylin Satellite TV, which is already the largest satellite TV station in Asia, covers more than 1.2 billion people.

Although it is claimed, the number of viewers who watch Kylin Satellite TV every day also exceeds 500 million.

The highest-rated "Xiangjiang Idol", the episode where the final champion won the finals, has exceeded 80 million viewers, setting a new high for the number of viewers of Asian TV programs.

These are all remarkable data, and they have also brought a huge advertising effect to Kylin TV.

So don't look at the sky-high price of 2.2 billion this year, but there will definitely be a huge increase next year.

Don't think that the Kylin Group is all Yin Jun, so Kylin Games doesn't have to pay for advertising on Kylin Satellite TV.

In fact, Kylin Games still has to pay money, but there is a discount that is much cheaper than the outside, but the overall occupation of more than a dozen advertising spaces, plus up to 6 months of intensive advertising, also made their advertising expenses directly exceed 200 million Hong Kong dollars.

And that's just Kirin TV.

In addition, there are advertisements broadcast on TV stations, newspapers and magazines in other countries, which are also dense and ubiquitous.

After such a half-year advertising cycle, the advertising budget paid by Kylin Games is a full 1.2 billion Hong Kong dollars.

On average, it's 200 million a month!

With such an advertising intensity, the average company simply can't afford it.

This is also an important reason why those multinational giants in later generations can become multinational giants, and many companies can't rush out.

About 60% of Nike's annual sales are spent on advertising and marketing, and their marketing revenue in 2016 was $33.4 billion!

If you do the math, they spend almost $20 billion on advertising this year!

What a dog!!

It is with such strong advertising and marketing that Nike has become the world's largest sporting goods company, far exceeding the market capitalization of the second, third and fourth places combined.

In contrast, Kylin Games has been quite restrained.

And they still have money to advertise.

The copyright fee for "Hong Kong Cube" is 250 million US dollars.

The copyright fee for "Super Mario Bros. Bros." is $500 million.

The copyright fee for "Contra" is also $500 million.

Such a profit of close to 89 million Hong Kong dollars is the confidence to support their advertising.

Then, by the beginning of May, the ads were already running around the world.

Nintendo has launched a handheld handheld game console before-Game&atch.

However, this handheld game console is too simple, and there are not many games that can be carried, just a few items, and it is also very inconvenient to operate.

Therefore, it was only sold in a small area within Japan, and it did not cause much waves.

Gameboy is different, Yin Jun used the design language of Nintendo and Sega as soon as he came up, and loaded Yokoi Junhei's 20 years of understanding of Gameboy on this Gameboy in one go.

In terms of appearance, in terms of the design of the function keys, it is impeccable.

Even in terms of configuration, it is much higher than the first-generation version that was launched a few years later.

There are only two factors that can restrict the development of Gameboy.

One is that there is not enough support for the game now.

Second, the current configuration is far from optimal.

But if you put it in this era in 1983, when the resolution, configuration, etc. of home game consoles and arcade machines were still unsatisfactory, this handheld game console, which concentrates the highest level of today's electronic industry, has attracted the attention of all game fans from the beginning of the advertisement.

Looking at the stars, children, and Gameboys that can be played anytime and anywhere, everyone's interest suddenly rose.

Children and young people, where do they not like to play?

The arcade is fun, but it can only be played inside the arcade outside.

Home game consoles are also fun, but parents at home must nag and occupy the TV, which is a bit troublesome.

This handheld game console is very good, you can play it in your hand at any time, and when you go out, you can play it while sitting in the car, and you can also play it when you have free time to sit in the office.

Looking at the several games it supports now, all of them are big hits, and you won't get tired of playing them for a while.

In addition, the advertisement said that there will be more game placements in the future, and there will be more games to play.

At first, only the most loyal game fans thought so, but with the constant bombardment of advertisements, many people who only occasionally play game consoles on weekdays felt that it was a bit interesting.

In late April, there was a wave of advertising, announcing that the price of Gameboy was $120, including three game cartridges, and everyone felt that Kylin Games was quite kind.

After all, Nintendo and Arida's game cartridges range from $20 to $40, so the price of the Gameboy is only $50 or 60.

Fifty or sixty dollars of game consoles are not expensive at all in developed countries in Europe and the United States.

Give it to children as a gift, and it will not make parents and adults bleed.

So, when it went on sale in May, it was very hot.

The first is the biggest country in the game - the United States.

Within a week, all 300,000 Gameboys were sold out.

Immediately after, 200,000 Gameboys in Japan were also sold out, and 100,000 in South Korea were also sold out!

Britain, France, and Germany also called one after another to demand a hurry to replenish the stock.

Although the remaining countries and regions still have inventory, they are not much.

And this time, Kirin Games is preparing 1.5 million Gameboys!

Originally, I signed a contract with Panasonic for 10 million units a year, but I thought it would be very fresh in the first month, and it would sell better in the early stage, so I let Panasonic start all the horsepower and stock up to see 1.5 million units.

The rest will be made according to 900,000 units per month, and the extra 800,000 units will be used for quality problems, returns and exchanges.

Unexpectedly, in about 10 days, 1.5 million units were basically sold out.

Sister Le was overjoyed when she saw this.

I'm underestimating the enthusiasm of fans all over the world!

I've failed your enthusiasm!

She quickly called Panasonic and asked them to release all the goods in their hands first, then implement three shifts, and increase the monthly production capacity to 1.5 million units per month within a month.

Such additional production orders will continue until at least the end of the year.

Le Yiling was not so happy that he got carried away, but just added an order for half a year.

If it's just a momentary freshness for everyone, then wouldn't it be a waste to have a large number of Gameboys in your hands?

Looking at the excitement of game fans now, the craze of more than half a year should not dissipate too quickly.

In fact, Le Yiling once again underestimated everyone's enthusiasm.

They snapped up the Gameboys on the shelves again and again, and asked again and again when the new ones would arrive.

Since mid-May, major dealers have been urging to increase shipments.

By the beginning of June, the major dealers' scheduled orders had accumulated more than 3 million, and they had all paid deposits, indicating that they were definitely asking for goods.

At this moment, Le Yiling stabilized on the contrary, and with so many orders for paying deposits, she did not let Panasonic continue to work overtime and expand the scale of production at all.

President Le didn't make a single phone call to the Panasonic Electronics Factory.

She is no longer the fledgling TV drama director, but the president of a multinational group.

She knows that in business, you can expand because the business is good, but you must not expand endlessly.

Otherwise, waiting for this boom to continue, the company's production capacity is overcapacity, and no one buys the goods produced, which is the greatest sorrow.

I'd rather have fans wait and create a little Hunger Games stance than lose their own plans because of them - at least not too far.

If there is an order of 30 million units, then you can continue to work at full speed, but now it is only a total of 3 million units, which is two months of output, so there is no need to panic.

Sister Le's calmness, Yin Jun agrees very much.

Although the sales of the Gameboy were very high, they eventually reached 250 million units.

But this was completed in about 20 years, so the annual sales of 10 million units that Yin Jun said at the beginning are not wrong, nor are they conservative.

It's just that now it's the first time that Gameboy has appeared in front of the world, so everyone thinks it's fresh and fun, and then they start to buy it.

If you set a plan for 30 million or 50 million units a year, it will be a huge waste of resources.

What's more, there is no second handheld game console on the market now, and Gameboy just has no rivals, even if it is hunger marketing, game fans still have to wait patiently.

Isn't it?

……

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