Chapter 436: Ice City Beverage Strategy (4/5)
Guo Jijie has been in Bingcheng for a long time, and now he often goes back to deal with some things, and he also goes to Shencheng and other places to see the parallax, but he rarely drinks drinks, but he is very impressed by Bingcheng beer.
"What is it?"
Wang Haoan sighed: "Lao Guo, we didn't make drinks before, it's okay if you don't pay attention to this." Now that we're in the beverage business, is it appropriate for you to be the director of Jianbao and the general manager of Manhan Food?"
"Have you ever drunk a big white pear? glass bottles, small bottles, and large bottles, there is a faint taste of Yali pear, very fragrant. ”
Guo Jijie shook his head blankly: "I haven't drunk it." ”
He's seen the glass bottle, but he hasn't noticed it. He rarely drinks soda in the first place, and beer is more suitable for him.
He didn't take Wang Haoan's criticism to heart. This kind of thing should be paid attention to by the people below, he is the general manager, does he need to investigate in person?
"If you look back and try it, the taste is not bad, in the three northeastern provinces, there are many soda factories that produce big white pears. The big white pear is equivalent to cola, and different brands are producing it, and the taste is almost the same. ”
In the previous life, in the three northeastern provinces, the big white pear was still very popular, and in the carbonated beverage market, the sales volume was second only to Liangle, and even in some areas, it sold better.
At that time, the best seller was the PAW brand. Wang Wang bought the soda factory in Changchun, got the formula and brand, and developed his own products.
In addition to the big white pear, there is another drink that is very popular in the future, and that is red apple. The blended drink, with the taste of apple, is mostly boxed, and it is also very popular.
However, red apples are considered fruit juices and have no carbonic acid, so they do not meet the current strategy of establishing Bao, so the choice is the big white pear.
"We have directly purchased three local soda factories in the three northeastern provinces and continue to produce large white pears in glass bottles, but they have to be printed with the Jianbao trademark on them. ”
"With the trademark of Jianbao, we will be able to unify the soda market in the three provinces. At the same time, we can borrow the equipment of these soda factories to produce new functional beverages, and even test the water cola market. ”
"The three local soda factories don't require much investment, as long as you are careful of falling into the trap of workers. ”
The so-called worker trap is that the factory looks like there are only a few dozen workers, but when you buy it, you find that there are hundreds of registered workers, and there are dozens of retired workers.
This kind of thing has happened more than once, and many investors have been cheated like this. No way, who made the Northeast the fastest progress of industrialization and the most workers at work?
Bingcheng is such a remote area, with a population of 10 million, which is similar to an international metropolis like Xiangjiang, and many people don't believe this fact when they know it.
Starting from Zhang Dashuai, the industrial process of Northeast China is leading the country, and after arriving in New China, because of its good relations with the Soviet Union, it chooses to develop in regions closer to the geography, and the industries of the three northeastern provinces are leading the country.
In the era of planned economy, these are all good to say, the three northeastern provinces, especially the provincial capitals, are quite beautiful. But in the era of market economy, those old factories, waiting for the issuance of the above planned tasks, found that there were no tasks, and they needed to find their own orders, and this was over.
Coupled with the succession system of workers and the transitional system of the enterprise pension system, the industrial decline of Northeast China has been extremely rapid. Before Wang Hao'an was reborn, the industry in the Northeast was only eased a little, but the pension was still beyond his means, and there were too many people who wanted to receive pensions.
"I know this, and I must state in the contract that retired workers are not responsible, and they will be assigned to the side of the political axe, and they would rather pay an extra sum. All employees should take up their posts after assessment, and those who are unqualified should not be hired. However, you can promise to give priority to recruiting original factory workers and local workers, and if you can't do it, you can promise to donate some money to the local political axe at the end of the year. ”
Guo Jijie is already familiar with this, in fact, in the mergers and acquisitions of enterprises in developed countries, it will also involve layoffs, and according to the regulations, it is enough to compensate for it.
Even some are even more ruthless, directly telling the acquiree, you are evildoers, first complete the layoffs, and then we will buy, otherwise there is no need to talk.
"That's right. If you do the math, three local soda factories, covering three provincial capitals, and even rural local channels, can this board of directors pass?"
"It should work, I think it's doable. Moreover, the burden of the small factory is small, even if it fails, it is a big deal that we will directly transform it and turn it into a new branch factory, and we will continue to invest in the new factory in the future anyway. ”
"What's more, you can try to make cola in the local area first, and try to promote the professional Jianbao functional drink, and the board of directors has no reason to oppose it. ”
"You think it's okay, don't you? So what are you waiting for, let's talk? "Wang Haoan looks like it's time for you to work.
"I went to report to the chairman that although the scale of this investment is not large, but when it comes to the acquisition of factories, I am afraid that it will still have to go through the board of directors. And I think it's most appropriate for you to be in charge of this project. ”
"Anyway, you have nothing to do and run between the capital and the ice city, just by the way to talk about the acquisition of the factory. Don't say anything I'm from Xiangjiang and good at negotiating, your identity is revealed, and the main leaders of the provincial capital city can be personally received, not to mention that it is still on behalf of Jianbao Group. ”
"I'm still keeping an eye on Anjie's side, Feixue has gained a foothold in Switzerland, and this year I'm going to visit other regions and prepare to accelerate the expansion. ”
"On the mainland, there are new municipal-level agents to sign contracts every month, do you know how busy I am? ”
Wang Haoan's eyes widened, I wipe, Lao Guo is smart, he actually knows that he pushed the job to me.
"Okay, then I'll talk about the soda factories. Wang Haoan agreed. Maybe Li Jingwei will be personally responsible, or it can be handed over to someone else, as long as it is not the two directors of the Sanshui faction.
Those two directors are very good at grasping power, but when they really do things, they are too far behind. You say that people who can't even understand the switch of equipment have to go to the factory to direct production, isn't this a troublemaker? You can only give them some easy and simple work, so that they don't mess up.
Fortunately, in the team that Li Jingwei set up by Jianbao himself, several old people have resigned from public office and joined Jianbao Group, and there are still many people who are familiar with Jianbao's work.
It doesn't matter if Wang Haoan takes over this matter, at least the matter on the side of the soda factory is much less than that of Anjie Company. However, Anjie's expansion has been faster, and Guo Jijie has contributed a lot.
"Andy, is it time for our Manhan Food to officially expand to overseas markets? In terms of channels, you can hand it over to the Guo Group, and they will definitely not make us too much. ”
Officially Expanding Overseas? Wang Haoan bowed his head and pondered, it is not a good idea to expand now.